Food and drink · County · Virginia
Pizza places in Roanoke city, VA
Competitor counts, household spending and official business counts for pizza places in Roanoke city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,715 of 2,090 scored counties
#69 of 95 scored counties in Virginia
- Listings
- 33
- 20 chain locations (61%)
- Official establishments
- 96
- All limited-service restaurants · +4.4% since 2019
- Household spending a year
- $140.1M
- On food away from home · $3,216 a household
- Spending per listing
- $4.2M
- 16% below the U.S.
- Listings per 10k households
- 7.6
- 5% below the U.S.
- Population, 2025
- 99,111
- −0.8% since 2020
See the pizza places around any address in Roanoke city
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pizza places in Roanoke city is 32 (lower middle), #1,715 of 2,090 scored counties and #69 of 95 scored counties in Virginia. That puts it in the bottom quarter of counties.
At $3,216 per household (21% below the U.S. average), households in Roanoke city spend about $140.1M a year on food away from home. That is about $4.2M of household spending for each pizza place on map listings, 16% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 33 pizza places on map listings in Roanoke city as of September 2026. 20 of them (61%) are chain locations, against 58% across the U.S. Per 10,000 households, that is 7.6, 5% below the U.S. rate of 8.0.
In 2023, official counts showed 96 businesses with payroll in Roanoke city classed as limited-service restaurants, up 4.4% from 2019. That is one for every 454 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 2 SBA-backed loans worth $1.4M have gone to businesses classed as limited-service restaurants in Roanoke city. Population estimates show Roanoke city declined 0.8% from 2020 to 2025, against +3.1% for the U.S.
How Roanoke city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roanoke city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.6 | 7.5 | 8.0 |
| Spending per listing | $4.2M | $5.8M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 454 | 471 | 478 |
| Official establishment growth, 2019–2023 | +4.4% | +3.6% | +6.1% |
| Population growth, 2020–2025 | −0.8% | +2.8% | +3.1% |
| Spending per household on food away from home | $3,216 | $4,372 | $4,070 |
| Median household income | $55,378 | $93,170 | $80,734 |
| Groundwork market score | 32 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 92 → 96All limited-service restaurants · +4.4% over the period
- Employees, 2023
- 2,098
- Annual payroll, 2023
- $38.7M
- One-person businesses, 2023
- 16All limited-service restaurants with no payroll
- Map listings, September 2026
- 3320 chain locations
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1.4M
SBA-backed loans to businesses classed as limited-service restaurants in Roanoke city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Roanoke city
- Population, 2025 estimate
- 99,111−0.8% since 2020
- Households
- 43,575
- Median age
- 39.8
- Homes lived in by their owners
- 52%
- Vehicles per household
- 1.6
- Land area
- 43 sq. mi.
- People per square mile
- 2,313
- Median household income
- $55,378+25.2% vs. 2015–2019, before inflation
- Average household income
- $80,578
- Median home value
- $190,500
- Jobs located here
- 69,862
- Daytime population
- 125,030Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roanoke city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for pizza places, numbered among those based in Virginia, with Roanoke city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1New Kent County, VA | 98 | 5 | 5.4 | $8.9M | +21.2% | #1 of 2,090 |
| 2Powhatan County, VA | 93 | 7 | 6.2 | $7.5M | +7.0% | #2 of 2,090 |
| 3Frederick County, VA | 91 | 17 | 4.8 | $9.2M | +8.8% | #7 of 2,090 |
| 4Caroline County, VA | 91 | 6 | 5.0 | $8.1M | +11.3% | #8 of 2,090 |
| 5Albemarle County, VA | 90 | 21 | 4.6 | $10.1M | +5.1% | #11 of 2,090 |
| 6Rockingham County, VA | 88 | 16 | 4.9 | $7.9M | +6.6% | #17 of 2,090 |
| 7Louisa County, VA | 88 | 10 | 6.4 | $6.3M | +13.6% | #21 of 2,090 |
| 8Isle of Wight County, VA | 85 | 8 | 5.1 | $8.4M | +6.7% | #36 of 2,090 |
| 9James City County, VA | 85 | 21 | 6.6 | $7.1M | +6.2% | #41 of 2,090 |
| 10Culpeper County, VA | 83 | 11 | 5.8 | $7.5M | +9.3% | #51 of 2,090 |
| 69Roanoke city, VA | 32 | 33 | 7.6 | $4.2M | −0.8% | #1,715 of 2,090 |
Other business types in Roanoke city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Roanoke city, VA?
As of September 2026, map listings count 33 pizza places in Roanoke city. 20 of them (61%) are chain locations. The listings count pizza restaurants. Official counts show 96 businesses with payroll classed as limited-service restaurants in 2023, up 4.4% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 16 one-person businesses without payroll.
How much do households in Roanoke city, VA spend on food away from home?
About $140.1M a year, or $3,216 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 33 pizza places on map listings, it comes to $4.2M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 43,575 households in Roanoke city and national spending patterns by income.
How does Roanoke city, VA compare with the U.S. for pizza places?
Roanoke city has 7.6 pizza places per 10,000 households, 5% below the U.S. rate of 8.0. Spending per pizza place is $4.2M, 16% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Roanoke city would have about 28, against 33 on map listings. There is one business with payroll in the industry for every 454 households, against one for every 478 across the U.S. The official count rose 4.4% from 2019 to 2023, against +6.1% for the U.S.
How fast is Roanoke city, VA growing?
Population estimates put Roanoke city at 99,111 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 43,575 households. Median household income in Roanoke city is $55,378, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Roanoke city scores 32 for pizza places (lower middle), #1,715 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roanoke city. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Roanoke city
Screening a site or an acquisition in Roanoke city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.