Food and drink · Small-town market · Virginia
Pizza places in the Danville, VA area
How the Danville, VA area compares with other small-town markets and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #478 of 520 scored small-town markets
#3 of 3 scored small-town markets based in Virginia
- Listings
- 40
- 32 chain locations (80%)
- Official establishments
- 85
- All limited-service restaurants · +4.9% since 2019
- Household spending a year
- $134.3M
- On food away from home · $3,045 a household
- Spending per listing
- $3.4M
- 34% below the U.S.
- Listings per 10k households
- 9.1
- 14% above the U.S.
- Population, 2025
- 101,137
- −1.7% since 2020
See the pizza places around any address in the Danville area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Danville area scores 26 (lower middle) on the Groundwork market score for pizza places, ranking #478 of 520 scored small-town markets and #3 of 3 scored small-town markets based in Virginia. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 40 pizza places in the Danville area. Chain locations make up 80% of them, against 58% across the U.S. Per 10,000 households, that is 9.1, 14% above the U.S. rate of 8.0.
Households in the Danville area spend about $134.3M a year on food away from home, or $3,045 per household, 25% below the U.S. average. Spread across 40 pizza places, that is $3.4M per pizza place, 34% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
The official count of businesses with payroll classed as limited-service restaurants in the Danville area was 85 in 2023, up 4.9% from 2019. That is one for every 519 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 2 SBA-backed loans worth $514K have gone to businesses classed as limited-service restaurants in the Danville area. Population estimates show the Danville area declined 1.7% from 2020 to 2025, against +3.1% for the U.S.
How the Danville area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Danville area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.1 | 7.5 | 8.0 |
| Spending per listing | $3.4M | $5.8M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 519 | 471 | 478 |
| Official establishment growth, 2019–2023 | +4.9% | +3.6% | +6.1% |
| Population growth, 2020–2025 | −1.7% | +2.8% | +3.1% |
| Spending per household on food away from home | $3,045 | $4,372 | $4,070 |
| Median household income | $49,874 | $93,170 | $80,734 |
| Groundwork market score | 26 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 85All limited-service restaurants · +4.9% over the period
- Employees, 2023
- 2,028
- Annual payroll, 2023
- $33.4M
- One-person businesses, 2023
- 15All limited-service restaurants with no payroll
- Map listings, September 2026
- 4032 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $514K
SBA-backed loans to businesses classed as limited-service restaurants in the Danville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Danville area
- Population, 2025 estimate
- 101,137−1.7% since 2020
- Households
- 44,086
- Median age
- 44.7
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 1,012 sq. mi.
- People per square mile
- 101
- Median household income
- $49,874+18.3% vs. 2015–2019, before inflation
- Average household income
- $67,587
- Median home value
- $150,900
- Jobs located here
- 37,406
- Daytime population
- 97,358Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Danville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Virginia
Every Virginia market ranked →The highest-scoring small-town markets in Virginia for pizza places, numbered among those based in Virginia (a market based in another state is listed without a number), with the Danville area marked.
Top small-town markets in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake of the Woods, VA | 82 | 8 | 5.4 | $8M | +10.1% | #13 of 520 |
| 2Martinsville, VA | 40 | 17 | 6.4 | $4.7M | −1.9% | #353 of 520 |
| 3Danville, VA | 26 | 40 | 9.1 | $3.4M | −1.7% | #478 of 520 |
| Bluefield, WV-VA | 26 | 41 | 10.1 | $3.1M | −3.8% | #479 of 520 |
Other business types in the Danville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Danville, VA area?
There are 40 pizza places on map listings in the Danville area as of September 2026. 32 of them (80%) are chain locations. The listings count pizza restaurants. Official counts show 85 businesses with payroll classed as limited-service restaurants in 2023, up 4.9% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 15 one-person businesses without payroll.
How much do households in the Danville, VA area spend on food away from home?
About $134.3M a year, or $3,045 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 40 pizza places on map listings, it comes to $3.4M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 44,086 households in the Danville area and national spending patterns by income.
How does the Danville, VA area compare with the U.S. for pizza places?
The Danville area has 9.1 pizza places per 10,000 households, 14% above the U.S. rate of 8.0. Spending per pizza place is $3.4M, 34% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Danville area would have about 26, against 40 on map listings. There is one business with payroll in the industry for every 519 households, against one for every 478 across the U.S. The official count rose 4.9% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Danville, VA area growing?
Population estimates put the Danville area at 101,137 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 44,086 households. The median household income in the Danville area is $49,874 a year, 38% below the U.S. median of $80,734. That rose 18.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Danville area scores 26 for pizza places (lower middle), #478 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Danville area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Danville area
Screening a site or an acquisition in the Danville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.