Real estate · County · South Dakota
Mortgage brokers and lenders in Pennington County, SD
How Pennington County, SD compares with other counties and the U.S. for mortgage brokers and lenders: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #599 of 887 scored counties
#2 of 3 scored counties in South Dakota
- Listings
- 26
- 3 chain locations (12%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $647.8M
- On rent and homeowner costs · $13,971 a household
- Housing spending per listing (U.S. = 100)
- 64
- 36% below the U.S.
- Listings per 10k households
- 5.6
- 30% above the U.S.
- Population, 2025
- 116,792
- +6.6% since 2020
See the mortgage brokers and lenders around any address in Pennington County
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Pennington County spend about $647.8M a year on rent and homeowner costs, or $13,971 per household, 16% below the U.S. average. Housing spending per office is 36% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.
Pennington County has 26 mortgage brokers and lenders on map listings as of September 2026. Chain locations make up 12% of them, against 21% across the U.S. Per 10,000 households, that is 5.6, 30% above the U.S. rate of 4.3.
In 2023, official counts showed 6 businesses with payroll in Pennington County classed as mortgage brokers and real estate lenders. That is one for every 7,728 households, against one for every 4,897 across the U.S.
Population estimates put the population change in Pennington County from 2020 to 2025 at +6.6%, faster than the U.S. (+3.1%). The Groundwork market score for mortgage brokers and lenders in Pennington County is 42 (lower middle), #599 of 887 scored counties and #2 of 3 scored counties in South Dakota.
How Pennington County compares
The same measures for South Dakota and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Pennington County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.6 | 2.5 | 4.3 |
| Housing spending per listing (U.S. = 100) | 64 | 145 | 100 |
| Households per official establishment | 7,728 | 10,154 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | +28.6% | +9.5% |
| Population growth, 2020–2025 | +6.6% | +5.3% | +3.1% |
| Spending per household on rent and homeowner costs | $13,971 | $13,945 | $16,661 |
| Median household income | $74,517 | $75,081 | $80,734 |
| Groundwork market score | 42 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 6
- Employees, 2023
- 73
- Annual payroll, 2023
- $6.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 263 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Pennington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pennington County
- Population, 2025 estimate
- 116,792+6.6% since 2020
- Households
- 46,370
- Median age
- 41.0
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 2,777 sq. mi.
- People per square mile
- 41
- Median household income
- $74,517+30.6% vs. 2015–2019, before inflation
- Average household income
- $99,289
- Median home value
- $302,200
- Jobs located here
- 59,416
- Daytime population
- 120,445Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pennington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for mortgage brokers and lenders, numbered among those based in South Dakota, with Pennington County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Minnehaha County, SD | 60 | 33 | 3.9 | 94 | +7.6% | #258 of 887 |
| 2Pennington County, SD | 42 | 26 | 5.6 | 64 | +6.6% | #599 of 887 |
| 3Lincoln County, SD | 39 | 17 | 6.1 | 66 | +17.5% | #645 of 887 |
Other business types in Pennington County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate29
- Real estate agents and brokers29
- Property management34
- Mortgage brokers and lenders42
- Home inspectors
Funeral services
Questions
How many mortgage brokers and lenders are in Pennington County, SD?
Map listings as of September 2026 show 26 mortgage brokers and lenders in Pennington County. 3 of them (12%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 6 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.
How much do households in Pennington County, SD spend on rent and homeowner costs?
About $647.8M a year, or $13,971 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). For the 26 mortgage brokers and lenders on map listings, housing spending per office is 36% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 46,370 households in Pennington County and national spending patterns by income.
How does Pennington County, SD compare with the U.S. for mortgage brokers and lenders?
Pennington County has 5.6 mortgage brokers and lenders per 10,000 households, 30% above the U.S. rate of 4.3. The index of housing spending per office is 64, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, Pennington County would have about 17, against 26 on map listings. There is one business with payroll in the industry for every 7,728 households, against one for every 4,897 across the U.S.
How fast is Pennington County, SD growing?
Population estimates put Pennington County at 116,792 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 46,370 households. Median household income in Pennington County is $74,517, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pennington County scores 42 for mortgage brokers and lenders (lower middle), #599 of 887 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pennington County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Pennington County
Screening a site or an acquisition in Pennington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.