County profile · Massachusetts
Berkshire County, MA market data
How Berkshire County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 128,224
- −1.2% since 2020
- Households
- 57,585
- Median household income
- $76,013
- +28.3% vs. 2015–2019, before inflation
- Median home value
- $305,400
- Jobs located here
- 55,400
- Highest market score
- 77
- Mortgage brokers and lenders, #50 of 887 scored counties
A site report maps the competitors on map listings around any address in Berkshire County by name and distance, and the households and spending within reach. Or open the report at the center of Berkshire County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Berkshire County has an estimated 128,224 people and 57,585 households. Population estimates show Berkshire County declined 1.2% from 2020 to 2025, against +3.1% for the U.S. Median household income in Berkshire County is $76,013, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
Relative to the U.S., household spending in Berkshire County runs highest on clothing, shoes and related services (an index of 110, where 100 is the U.S. average) and lowest on pets (70).
Of the business types scored in Berkshire County, mortgage brokers and lenders (77), roofing and gutter companies (69) and optometrists and eye clinics (68) have the highest Groundwork market scores. For mortgage brokers and lenders, that ranks #50 of 887 scored counties.
Berkshire County is part of the Pittsfield metro area. Against the U.S., map listings per household run highest for convenience stores (3.3 times the U.S. rate) and lowest for insurance agencies (54% below the U.S. rate).
All 56 business types in Berkshire County
Highest Groundwork market score first. Each score compares Berkshire County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Mortgage brokers and lenders | 77 | #50 of 887 | 7 | 1.2 | Index only | 378 | 3 |
| Roofing and gutters | 69 | #168 of 1,177 | 10 | 1.7 | $18M | 213 | 10 |
| Optometrists and eye care | 68 | #228 of 1,302 | 15 | 2.6 | $4.6M | 146 | 4 |
| Child care and preschools | 67 | #335 of 1,611 | 29 | 5.0 | $1.1M | 114 | 24 |
| Nail salons | 63 | #320 of 1,328 | 21 | 3.6 | $2.7M | 163 | 10 |
| Primary care and pediatrics | 62 | #452 of 1,656 | 24 | 4.2 | $2.9M | 160 | 49 |
| Gyms | 61 | #504 of 1,792 | 45 | 7.8 | $1.2M | 90 | 9 |
| Hair salons | 61 | #629 of 2,339 | 100 | 17.4 | $572K | 133 | 27 |
| House cleaning | 60 | #234 of 847 | 6 | 1.0 | $12.2M | 191 | 26 |
| Fast food and sandwich shops | 59 | #781 of 2,222 | 67 | 11.6 | $3.4M | 111 | 96 |
| Barbershops | 55 | #566 of 1,356 | 24 | 4.2 | $2.4M | 126 | Under 3 |
| Real estate agents and brokers | 55 | #795 of 2,176 | 136 | 23.6 | Index only | 139 | 33 |
| HVAC and plumbing | 54 | #694 of 1,707 | 31 | 5.4 | $5.8M | 122 | 70 |
| Pest control | 53 | #307 of 699 | 6 | 1.0 | $12.2M | 120 | 6 |
| Property management | 53 | #383 of 910 | 13 | 2.3 | Index only | 143 | 35 |
| Insurance agencies | 53 | #1,004 of 2,272 | 41 | 7.1 | $2M | 159 | 31 |
| Spas and skin care | 52 | #816 of 1,769 | 57 | 9.9 | $1M | 115 | 10 |
| Salons, barbers and spas | 52 | #1,041 of 2,385 | 206 | 35.8 | $278K | 131 | 49 |
| Funeral homes | 51 | #681 of 1,472 | 18 | 3.1 | $560K | 83 | 15 |
| Grocery stores | 51 | #986 of 2,070 | 47 | 8.2 | $8.2M | 88 | 25 |
| Real estate | 51 | #1,039 of 2,229 | 157 | 27.3 | Index only | 152 | 76 |
| Laundromats | 49 | #391 of 785 | 11 | 1.9 | $11.8M | 94 | Under 3 |
| Home repair trades | 49 | #1,059 of 2,057 | 68 | 11.8 | $2.7M | 109 | 144 |
| Pizza | 45 | #1,242 of 2,090 | 66 | 11.5 | $3.4M | 67 | 96 |
| Chiropractors | 44 | #900 of 1,490 | 32 | 5.6 | $2.1M | 89 | 14 |
| Veterinarians | 42 | #936 of 1,485 | 19 | 3.3 | $1.9M | 71 | 10 |
| Convenience stores | 40 | #1,504 of 2,261 | 150 | 26.0 | $2.6M | 33 | 14 |
| Physical therapy | 39 | #1,004 of 1,422 | 31 | 5.4 | $2.2M | 92 | 23 |
| Grocery and convenience stores | 39 | #1,653 of 2,402 | 218 | 37.9 | $1.8M | 52 | 39 |
| Doctors, dentists and clinics | 39 | #1,710 of 2,394 | 399 | 69.3 | $172K | 112 | 143 |
| Yoga, Pilates and fitness studios | 38 | #598 of 777 | 43 | 7.5 | $1.2M | 30 | 9 |
| Tire shops | 38 | #1,071 of 1,530 | 19 | 3.3 | $2.4M | 95 | 10 |
| Martial arts and dance studios | 37 | #998 of 1,334 | 32 | 5.6 | $1.7M | 82 | 19 |
| Gas stations | 36 | #1,757 of 2,358 | 69 | 12.0 | $1.5M | 63 | 44 |
| Gyms, studios and classes | 34 | #1,685 of 2,088 | 120 | 20.8 | $441K | 67 | 28 |
| Clothing and shoe stores | 33 | #1,628 of 2,087 | 138 | 24.0 | $940K | 74 | 65 |
| Clothing, shoes and laundry | 33 | #1,767 of 2,210 | 187 | 32.5 | $694K | 79 | 70 |
| Collision repair and body shops | 32 | #1,055 of 1,327 | 15 | 2.6 | $3M | 98 | 19 |
| Electricians | 29 | #998 of 1,160 | 27 | 4.7 | $6.7M | 56 | 64 |
| Bakeries and dessert shops | 29 | #1,652 of 1,889 | 73 | 12.7 | $3.1M | 75 | 47 |
| Car washes and detailing | 28 | #1,245 of 1,451 | 21 | 3.6 | $2.2M | 86 | 12 |
| Coffee shops and cafes | 27 | #1,838 of 2,063 | 93 | 16.2 | $2.4M | 66 | 47 |
| Auto repair and car care | 27 | #2,102 of 2,401 | 194 | 33.7 | $233K | 87 | 93 |
| Dentists and orthodontists | 26 | #1,742 of 1,886 | 80 | 13.9 | $856K | 87 | 53 |
| Auto repair shops | 26 | #2,129 of 2,378 | 117 | 20.3 | $387K | 87 | 68 |
| Restaurants and cafes | 26 | #2,159 of 2,405 | 773 | 134.2 | $292K | 79 | 333 |
| Sit-down restaurants | 26 | #2,178 of 2,405 | 415 | 72.1 | $545K | 82 | 189 |
| Lawn, cleaning and pest control | 25 | #1,666 of 1,771 | 57 | 9.9 | $1.3M | 77 | 161 |
| Pet businesses | 23 | #2,052 of 2,200 | 71 | 12.3 | $519K | 59 | 32 |
| Pet grooming and boarding | 21 | #1,345 of 1,461 | 25 | 4.3 | $1.5M | 58 | 16 |
| Landscaping and lawn care | 18 | #1,454 of 1,493 | 45 | 7.8 | $1.6M | 56 | 129 |
| Pet stores | 17 | #919 of 974 | 16 | 2.8 | $2.3M | 51 | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.7 | $17.1M | 70 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.5 | $43.3M | 276 | 5 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Berkshire County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $45.3M | $786 | 82 |
| Gasoline and other fuels | $104.1M | $1,808 | 70 |
| Food away from home | $226M | $3,925 | 96 |
| Groceries | $384.8M | $6,683 | 106 |
| Personal care products and services | $57.2M | $994 | 99 |
| Child care and other personal services | $33.3M | $577 | 99 |
| Memberships, classes and admissions | $52.9M | $918 | 93 |
| Medical and dental services | $68.5M | $1,189 | 92 |
| Pets | $36.8M | $639 | 70 |
| Clothing, shoes and related services | $129.8M | $2,254 | 110 |
| Vehicle insurance | $81.8M | $1,420 | 73 |
| Home repairs, maintenance and insurance | $180.4M | $3,133 | 104 |
| Lawn care, cleaning and other household services | $73.5M | $1,276 | 90 |
| Rent and homeowner costs | $1B | $17,941 | 108 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Berkshire County
- Population, 2025 estimate
- 128,224−1.2% since 2020
- Households
- 57,585
- Median age
- 47.3
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.6
- Land area
- 927 sq. mi.
- People per square mile
- 140
- Median household income
- $76,013+28.3% vs. 2015–2019, before inflation
- Average household income
- $108,456
- Median home value
- $305,400
- Jobs located here
- 55,400
- Daytime population
- 126,538Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Berkshire County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Berkshire County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Massachusetts 8
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- Franklin County, MA70,944 people
- Hampden County, MA462,815 people
- Worcester County, MA867,788 people
- Middlesex County, MA1,638,365 people
- Norfolk County, MA730,082 people
- Suffolk County, MA785,121 people
- Essex County, MA813,054 people
Questions
How fast is Berkshire County, MA growing?
Population estimates put Berkshire County at 128,224 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 57,585 households. Median household income rose 28.3% from the 2015–2019 survey, before inflation.
How much do households in Berkshire County, MA spend?
Households in Berkshire County spend about $1B a year on rent and homeowner costs, $384.8M on groceries and $226M on food away from home. Set against the U.S., households in Berkshire County spend the most on clothing, shoes and related services (an index of 110, where 100 is the U.S. average) and the least on pets (70).
Which business types have the highest market scores in Berkshire County, MA?
The highest Groundwork market scores in Berkshire County are for mortgage brokers and lenders (77), roofing and gutter companies (69) and optometrists and eye clinics (68). Berkshire County ranks #50 of 887 scored counties for mortgage brokers and lenders.
How does Berkshire County, MA compare with the U.S.?
The median household income in Berkshire County is $76,013 a year, 6% below the U.S. median of $80,734. The population fell 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $305,400, against $332,700 for the U.S. For its number of households, Berkshire County has the most map listings, relative to the U.S., for convenience stores (3.3 times the U.S. rate) and the fewest for insurance agencies (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Berkshire County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Berkshire County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Massachusetts · Every U.S. market · How we measure
Screening a site or an acquisition in Berkshire County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Berkshire County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.