Small-town market profile · Massachusetts
Nantucket, MA area market data
How the Nantucket area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 14,758
- +3.6% since 2020
- Households
- 5,252
- Median household income
- $139,688
- Median home value
- $1,593,800
- Jobs located here
- 6,570
- Highest market score
- 76
- Doctors, dentists and clinics, #42 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Nantucket area by name and distance, and the households and spending within reach. Or open the report at the center of the Nantucket area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Nantucket area has an estimated 14,758 people and 5,252 households. Population estimates show the Nantucket area grew 3.6% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Nantucket area is $139,688, 73% above the U.S. median of $80,734.
Relative to the U.S., household spending in the Nantucket area runs highest on child care and other personal services (an index of 181, where 100 is the U.S. average) and lowest on gasoline and other fuels (87).
Of the business types scored in the Nantucket area, medical and dental practices (76), auto repair and car care businesses (73) and auto repair shops (72) have the highest Groundwork market scores. For medical and dental practices, that ranks #42 of 538 scored small-town markets.
The Nantucket area is made up of one county, Nantucket County. Against the U.S., map listings per household run highest for clothing and shoe stores (10 times the U.S. rate) and lowest for medical and dental practices (37% below the U.S. rate).
All 56 business types in the Nantucket area
Highest Groundwork market score first. Each score compares the Nantucket area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 76 | #42 of 538 | 28 | 53.3 | $303K | 199 | 16 |
| Auto repair and car care | 73 | #58 of 538 | 13 | 24.8 | $436K | 162 | 9 |
| Auto repair shops | 72 | #54 of 538 | 8 | 15.2 | $708K | 159 | 7 |
| Convenience stores | 71 | #80 of 529 | 5 | 9.5 | $8.7M | 110 | 3 |
| Fast food and sandwich shops | 70 | #85 of 537 | 7 | 13.3 | $4.2M | 137 | 16 |
| Home repair trades | 64 | #102 of 526 | 8 | 15.2 | $2.9M | 120 | 87 |
| Gas stations | 64 | #121 of 536 | 6 | 11.4 | $2M | 83 | 4 |
| Child care and preschools | 62 | #130 of 454 | 6 | 11.4 | $920K | 92 | 5 |
| Gyms | 56 | #192 of 506 | 8 | 15.2 | $1.1M | 84 | 9 |
| Pizza | 56 | #192 of 520 | 7 | 13.3 | $4.2M | 82 | 16 |
| Salons, barbers and spas | 56 | #203 of 538 | 30 | 57.1 | $242K | 114 | 15 |
| Hair salons | 55 | #216 of 538 | 17 | 32.4 | $426K | 99 | 11 |
| Dentists and orthodontists | 52 | #239 of 526 | 7 | 13.3 | $1.2M | 123 | 8 |
| Spas and skin care | 47 | #287 of 504 | 8 | 15.2 | $906K | 103 | 3 |
| Grocery and convenience stores | 44 | #348 of 538 | 22 | 41.9 | $2M | 58 | 9 |
| Grocery stores | 42 | #340 of 506 | 8 | 15.2 | $5.4M | 58 | 6 |
| Pet businesses | 42 | #369 of 527 | 10 | 19.0 | $490K | 56 | 6 |
| Coffee shops and cafes | 39 | #389 of 529 | 15 | 28.6 | $2M | 53 | 14 |
| Gyms, studios and classes | 39 | #407 of 535 | 22 | 41.9 | $398K | 60 | 13 |
| Real estate | 38 | #420 of 536 | 48 | 91.4 | Index only | 60 | 62 |
| Real estate agents and brokers | 38 | #421 of 533 | 44 | 83.8 | Index only | 52 | 40 |
| Bakeries and dessert shops | 37 | #397 of 507 | 17 | 32.4 | $1.7M | 42 | 14 |
| Restaurants and cafes | 37 | #404 of 538 | 158 | 300.8 | $185K | 50 | 80 |
| Sit-down restaurants | 37 | #413 of 538 | 99 | 188.5 | $296K | 45 | 50 |
| Landscaping and lawn care | 36 | #302 of 399 | 10 | 19.0 | $930K | 32 | 105 |
| Lawn, cleaning and pest control | 36 | #383 of 481 | 15 | 28.6 | $620K | 37 | 134 |
| Clothing and shoe stores | 36 | #400 of 536 | 85 | 161.8 | $197K | 16 | 40 |
| Clothing, shoes and laundry | 36 | #411 of 536 | 111 | 211.3 | $151K | 17 | 40 |
| Yoga, Pilates and fitness studios | 35 | #94 of 112 | 11 | 20.9 | $795K | 20 | 9 |
| Chiropractors | Not scored | Not scored | 4 | 7.6 | $2.1M | 89 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 7.6 | $5.9M | 49 | 39 |
| Insurance agencies | Not scored | Not scored | 4 | 7.6 | $2.3M | 184 | 4 |
| Nail salons | Not scored | Not scored | 4 | 7.6 | $1.8M | 108 | Under 3 |
| Property management | Not scored | Not scored | 4 | 7.6 | Index only | 56 | 19 |
| Veterinarians | Not scored | Not scored | 4 | 7.6 | $1.2M | 45 | 3 |
| House cleaning | Not scored | Not scored | 3 | 5.7 | $3.1M | 48 | 29 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 5.7 | $2.9M | 145 | 4 |
| Pet stores | Not scored | Not scored | 3 | 5.7 | $1.6M | 36 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 5.7 | $2.8M | 118 | 4 |
| Roofing and gutters | Not scored | Not scored | 3 | 5.7 | $7.8M | 92 | 5 |
| Car washes and detailing | Not scored | Not scored | 2 | 3.8 | $2.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 3.8 | $4.6M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 3.8 | $2.4M | Too few | 3 |
| Barbershops | Not scored | Not scored | 1 | 1.9 | $7.2M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.9 | $5.7M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 1.9 | $23.4M | Too few | 43 |
| Laundromats | Not scored | Not scored | 1 | 1.9 | $16.7M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.9 | $8.5M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.9 | $8.5M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Funeral homes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Nantucket area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.7M | $1,079 | 113 |
| Gasoline and other fuels | $11.9M | $2,265 | 87 |
| Food away from home | $29.3M | $5,575 | 137 |
| Groceries | $43.4M | $8,254 | 131 |
| Personal care products and services | $7.2M | $1,380 | 137 |
| Child care and other personal services | $5.5M | $1,051 | 181 |
| Memberships, classes and admissions | $8.7M | $1,665 | 169 |
| Medical and dental services | $8.5M | $1,616 | 125 |
| Pets | $4.9M | $932 | 103 |
| Clothing, shoes and related services | $16.7M | $3,188 | 155 |
| Vehicle insurance | $9.2M | $1,757 | 90 |
| Home repairs, maintenance and insurance | $23.4M | $4,458 | 148 |
| Lawn care, cleaning and other household services | $9.3M | $1,770 | 125 |
| Rent and homeowner costs | $124.4M | $23,690 | 142 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Nantucket area
- Population, 2025 estimate
- 14,758+3.6% since 2020
- Households
- 5,252
- Median age
- 42.4
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 46 sq. mi.
- People per square mile
- 314
- Median household income
- $139,688
- Average household income
- $205,560
- Median home value
- $1,593,800
- Jobs located here
- 6,570
- Daytime population
- 13,667Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Nantucket area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Nantucket area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Nantucket area 1
- Nantucket County, MA14,483 people
Other markets based in Massachusetts 8
- Boston-Cambridge-Newton, MA-NH metro area4,953,354 people
- Worcester, MA metro area867,788 people
- Springfield, MA metro area462,815 people
- Barnstable Town, MA metro area231,668 people
- Amherst Town-Northampton, MA metro area162,028 people
- Pittsfield, MA metro area129,430 people
- Greenfield, MA area70,944 people
- Vineyard Haven, MA area20,933 people
Questions
How fast is the Nantucket, MA area growing?
Population estimates put the Nantucket area at 14,758 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 5,252 households.
How much do households in the Nantucket, MA area spend?
Households in the Nantucket area spend about $124.4M a year on rent and homeowner costs, $43.4M on groceries and $29.3M on food away from home. Set against the U.S., households in the Nantucket area spend the most on child care and other personal services (an index of 181, where 100 is the U.S. average) and the least on gasoline and other fuels (87).
Which business types have the highest market scores in the Nantucket, MA area?
The highest Groundwork market scores in the Nantucket area are for medical and dental practices (76), auto repair and car care businesses (73) and auto repair shops (72). The Nantucket area ranks #42 of 538 scored small-town markets for medical and dental practices.
How does the Nantucket, MA area compare with the U.S.?
The median household income in the Nantucket area is $139,688 a year, 73% above the U.S. median of $80,734. The population rose 3.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $1,593,800, against $332,700 for the U.S. For its number of households, the Nantucket area has the most map listings, relative to the U.S., for clothing and shoe stores (10 times the U.S. rate) and the fewest for medical and dental practices (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in the Nantucket area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Nantucket area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Massachusetts · Every U.S. market · How we measure
Screening a site or an acquisition in the Nantucket area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Nantucket area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.