Metro area profile · Massachusetts
Pittsfield, MA metro area market data
Population, household spending and competition for 56 business types in the Pittsfield metro area, each scored against other metro areas.
- Population, 2025
- 128,224
- −1.2% since 2020
- Households
- 57,585
- Median household income
- $76,013
- +28.3% vs. 2015–2019, before inflation
- Median home value
- $305,400
- Jobs located here
- 55,400
- Highest market score
- 77
- Mortgage brokers and lenders, #9 of 373 scored metro areas
A site report maps the competitors on map listings around any address in the Pittsfield metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Pittsfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 128,224 people live in the Pittsfield metro area, in 57,585 households. Population estimates put the population change in the Pittsfield metro area from 2020 to 2025 at −1.2%, against +3.1% for the U.S. The median household income in the Pittsfield metro area is $76,013 a year, 6% below the U.S. median of $80,734. That rose 28.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Pittsfield metro area spend the most on clothing, shoes and related services (an index of 110, where 100 is the U.S. average) and the least on pets (70).
The highest Groundwork market scores in the Pittsfield metro area are for mortgage brokers and lenders (77), roofing and gutter companies (68) and optometrists and eye clinics (68). The Pittsfield metro area ranks #9 of 373 scored metro areas for mortgage brokers and lenders.
The Pittsfield metro area is made up of one county, Berkshire County. For its number of households, the Pittsfield metro area has the most map listings, relative to the U.S., for convenience stores (3.3 times the U.S. rate) and the fewest for insurance agencies (54% below the U.S. rate).
All 56 business types in the Pittsfield metro area
Highest Groundwork market score first. Each score compares the Pittsfield metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Mortgage brokers and lenders | 77 | #9 of 373 | 7 | 1.2 | Index only | 378 | 3 |
| Roofing and gutters | 68 | #50 of 381 | 10 | 1.7 | $18M | 213 | 10 |
| Optometrists and eye care | 68 | #61 of 386 | 15 | 2.6 | $4.6M | 146 | 4 |
| Real estate | 66 | #56 of 387 | 157 | 27.3 | Index only | 152 | 76 |
| Hair salons | 65 | #54 of 387 | 100 | 17.4 | $572K | 133 | 27 |
| Child care and preschools | 65 | #83 of 387 | 29 | 5.0 | $1.1M | 114 | 24 |
| Salons, barbers and spas | 64 | #54 of 387 | 206 | 35.8 | $278K | 131 | 49 |
| Real estate agents and brokers | 64 | #69 of 387 | 136 | 23.6 | Index only | 139 | 33 |
| Primary care and pediatrics | 64 | #91 of 387 | 24 | 4.2 | $2.9M | 160 | 49 |
| Fast food and sandwich shops | 63 | #114 of 387 | 67 | 11.6 | $3.4M | 111 | 96 |
| House cleaning | 60 | #93 of 375 | 6 | 1.0 | $12.2M | 191 | 26 |
| Nail salons | 60 | #95 of 387 | 21 | 3.6 | $2.7M | 163 | 10 |
| Insurance agencies | 58 | #135 of 387 | 41 | 7.1 | $2M | 159 | 31 |
| Gyms | 57 | #126 of 387 | 45 | 7.8 | $1.2M | 90 | 9 |
| Doctors, dentists and clinics | 56 | #139 of 387 | 399 | 69.3 | $172K | 112 | 143 |
| Spas and skin care | 54 | #155 of 387 | 57 | 9.9 | $1M | 115 | 10 |
| Barbershops | 54 | #160 of 387 | 24 | 4.2 | $2.4M | 126 | Under 3 |
| Property management | 53 | #157 of 374 | 13 | 2.3 | Index only | 143 | 35 |
| HVAC and plumbing | 52 | #179 of 387 | 31 | 5.4 | $5.8M | 122 | 70 |
| Pest control | 50 | #169 of 345 | 6 | 1.0 | $12.2M | 120 | 6 |
| Home repair trades | 48 | #204 of 387 | 68 | 11.8 | $2.7M | 109 | 144 |
| Laundromats | 45 | #209 of 364 | 11 | 1.9 | $11.8M | 94 | Under 3 |
| Pizza | 40 | #272 of 387 | 66 | 11.5 | $3.4M | 67 | 96 |
| Chiropractors | 39 | #284 of 386 | 32 | 5.6 | $2.1M | 89 | 14 |
| Yoga, Pilates and fitness studios | 38 | #286 of 347 | 43 | 7.5 | $1.2M | 30 | 9 |
| Grocery stores | 36 | #289 of 387 | 47 | 8.2 | $8.2M | 88 | 25 |
| Physical therapy | 36 | #303 of 386 | 31 | 5.4 | $2.2M | 92 | 23 |
| Funeral homes | 33 | #292 of 377 | 18 | 3.1 | $560K | 83 | 15 |
| Veterinarians | 33 | #310 of 384 | 19 | 3.3 | $1.9M | 71 | 10 |
| Convenience stores | 32 | #313 of 387 | 150 | 26.0 | $2.6M | 33 | 14 |
| Clothing, shoes and laundry | 31 | #315 of 387 | 187 | 32.5 | $694K | 79 | 70 |
| Grocery and convenience stores | 31 | #320 of 387 | 218 | 37.9 | $1.8M | 52 | 39 |
| Gyms, studios and classes | 31 | #356 of 387 | 120 | 20.8 | $441K | 67 | 28 |
| Clothing and shoe stores | 30 | #314 of 387 | 138 | 24.0 | $940K | 74 | 65 |
| Martial arts and dance studios | 30 | #346 of 387 | 32 | 5.6 | $1.7M | 82 | 19 |
| Tire shops | 29 | #318 of 386 | 19 | 3.3 | $2.4M | 95 | 10 |
| Dentists and orthodontists | 25 | #360 of 387 | 80 | 13.9 | $856K | 87 | 53 |
| Bakeries and dessert shops | 25 | #369 of 387 | 73 | 12.7 | $3.1M | 75 | 47 |
| Gas stations | 23 | #354 of 387 | 69 | 12.0 | $1.5M | 63 | 44 |
| Electricians | 22 | #367 of 383 | 27 | 4.7 | $6.7M | 56 | 64 |
| Car washes and detailing | 22 | #367 of 387 | 21 | 3.6 | $2.2M | 86 | 12 |
| Coffee shops and cafes | 22 | #376 of 387 | 93 | 16.2 | $2.4M | 66 | 47 |
| Lawn, cleaning and pest control | 21 | #374 of 387 | 57 | 9.9 | $1.3M | 77 | 161 |
| Collision repair and body shops | 20 | #357 of 381 | 15 | 2.6 | $3M | 98 | 19 |
| Auto repair and car care | 20 | #367 of 387 | 194 | 33.7 | $233K | 87 | 93 |
| Restaurants and cafes | 19 | #373 of 387 | 773 | 134.2 | $292K | 79 | 333 |
| Auto repair shops | 18 | #371 of 387 | 117 | 20.3 | $387K | 87 | 68 |
| Sit-down restaurants | 18 | #378 of 387 | 415 | 72.1 | $545K | 82 | 189 |
| Pet businesses | 15 | #382 of 387 | 71 | 12.3 | $519K | 59 | 32 |
| Landscaping and lawn care | 12 | #385 of 385 | 45 | 7.8 | $1.6M | 56 | 129 |
| Pet grooming and boarding | 10 | #383 of 386 | 25 | 4.3 | $1.5M | 58 | 16 |
| Pet stores | 8 | #381 of 382 | 16 | 2.8 | $2.3M | 51 | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.7 | $17.1M | 70 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.5 | $43.3M | 276 | 5 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Pittsfield metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $45.3M | $786 | 82 |
| Gasoline and other fuels | $104.1M | $1,808 | 70 |
| Food away from home | $226M | $3,925 | 96 |
| Groceries | $384.8M | $6,683 | 106 |
| Personal care products and services | $57.2M | $994 | 99 |
| Child care and other personal services | $33.3M | $577 | 99 |
| Memberships, classes and admissions | $52.9M | $918 | 93 |
| Medical and dental services | $68.5M | $1,189 | 92 |
| Pets | $36.8M | $639 | 70 |
| Clothing, shoes and related services | $129.8M | $2,254 | 110 |
| Vehicle insurance | $81.8M | $1,420 | 73 |
| Home repairs, maintenance and insurance | $180.4M | $3,133 | 104 |
| Lawn care, cleaning and other household services | $73.5M | $1,276 | 90 |
| Rent and homeowner costs | $1B | $17,941 | 108 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Pittsfield metro area
- Population, 2025 estimate
- 128,224−1.2% since 2020
- Households
- 57,585
- Median age
- 47.3
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.6
- Land area
- 927 sq. mi.
- People per square mile
- 140
- Median household income
- $76,013+28.3% vs. 2015–2019, before inflation
- Average household income
- $108,456
- Median home value
- $305,400
- Jobs located here
- 55,400
- Daytime population
- 126,538Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pittsfield metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Pittsfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Pittsfield metro area 1
- Berkshire County, MA129,430 people
Other markets based in Massachusetts 8
- Boston-Cambridge-Newton, MA-NH metro area4,953,354 people
- Worcester, MA metro area867,788 people
- Springfield, MA metro area462,815 people
- Barnstable Town, MA metro area231,668 people
- Amherst Town-Northampton, MA metro area162,028 people
- Greenfield, MA area70,944 people
- Vineyard Haven, MA area20,933 people
- Nantucket, MA area14,483 people
Questions
How fast is the Pittsfield, MA metro area growing?
Population estimates put the Pittsfield metro area at 128,224 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 57,585 households. Against the 2015–2019 survey, median household income rose 28.3%, before inflation.
How much do households in the Pittsfield, MA metro area spend?
Households in the Pittsfield metro area spend about $1B a year on rent and homeowner costs, $384.8M on groceries and $226M on food away from home. Relative to the U.S., household spending in the Pittsfield metro area runs highest on clothing, shoes and related services (an index of 110, where 100 is the U.S. average) and lowest on pets (70).
Which business types have the highest market scores in the Pittsfield, MA metro area?
Of the business types scored in the Pittsfield metro area, mortgage brokers and lenders (77), roofing and gutter companies (68) and optometrists and eye clinics (68) have the highest Groundwork market scores. For mortgage brokers and lenders, that ranks #9 of 373 scored metro areas.
How does the Pittsfield, MA metro area compare with the U.S.?
Median household income in the Pittsfield metro area is $76,013, 6% below the U.S. median of $80,734. The population fell 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $305,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (3.3 times the U.S. rate) and lowest for insurance agencies (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Pittsfield metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pittsfield metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Pittsfield metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pittsfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.