County profile · Massachusetts
Suffolk County, MA market data
How Suffolk County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 791,891
- +0.1% since 2020
- Households
- 327,167
- Median household income
- $95,631
- +37.3% vs. 2015–2019, before inflation
- Median home value
- $705,800
- Jobs located here
- 748,596
- Highest market score
- 84
- Home repair trades, #20 of 2,057 scored counties
A site report maps the competitors on map listings around any address in Suffolk County by name and distance, and the households and spending within reach. Or open the report at the center of Suffolk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Suffolk County has an estimated 791,891 people and 327,167 households. Population estimates show Suffolk County grew 0.1% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Suffolk County is $95,631, 18% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.3%, before inflation.
Relative to the U.S., household spending in Suffolk County runs highest on child care and other personal services (an index of 132, where 100 is the U.S. average) and lowest on gasoline and other fuels (45).
Of the business types scored in Suffolk County, home repair companies (84), HVAC and plumbing companies (84) and roofing and gutter companies (83) have the highest Groundwork market scores. For home repair companies, that ranks #20 of 2,057 scored counties.
Suffolk County is part of the Boston-Cambridge-Newton metro area. Against the U.S., map listings per household run highest for property management companies (twice the U.S. rate) and lowest for tire shops (71% below the U.S. rate).
All 56 business types in Suffolk County
Highest Groundwork market score first. Each score compares Suffolk County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 84 | #20 of 2,057 | 174 | 5.3 | $6.6M | 272 | 253 |
| HVAC and plumbing | 84 | #26 of 1,707 | 80 | 2.4 | $14.4M | 302 | 123 |
| Roofing and gutters | 83 | #29 of 1,177 | 45 | 1.4 | $25.5M | 302 | 18 |
| Electricians | 81 | #41 of 1,160 | 49 | 1.5 | $23.5M | 195 | 112 |
| Landscaping and lawn care | 79 | #83 of 1,493 | 67 | 2.0 | $7M | 239 | 109 |
| Home inspectors | 77 | #20 of 415 | 12 | 0.4 | Index only | 205 | 10 |
| Chiropractors | 77 | #89 of 1,490 | 81 | 2.5 | $5.4M | 225 | 51 |
| Pest control | 76 | #39 of 699 | 15 | 0.5 | $31.2M | 305 | 8 |
| Urgent care and walk-in clinics | 74 | #25 of 325 | 7 | 0.2 | $62.4M | 254 | 13 |
| Lawn, cleaning and pest control | 72 | #186 of 1,771 | 184 | 5.6 | $2.5M | 152 | 331 |
| Optometrists and eye care | 71 | #187 of 1,302 | 111 | 3.4 | $3.9M | 126 | 34 |
| Veterinarians | 70 | #275 of 1,485 | 39 | 1.2 | $6.2M | 229 | 28 |
| Physical therapy | 69 | #239 of 1,422 | 126 | 3.9 | $3.5M | 144 | 85 |
| Pet stores | 68 | #190 of 974 | 31 | 0.9 | $7.8M | 173 | 9 |
| Pet businesses | 68 | #336 of 2,200 | 162 | 5.0 | $1.5M | 171 | 96 |
| Martial arts and dance studios | 67 | #213 of 1,334 | 120 | 3.7 | $3.2M | 160 | 91 |
| Tire shops | 64 | #410 of 1,530 | 35 | 1.1 | $4.9M | 195 | 12 |
| Gas stations | 63 | #611 of 2,358 | 116 | 3.5 | $3.3M | 137 | 104 |
| Child care and preschools | 62 | #470 of 1,611 | 141 | 4.3 | $1.8M | 177 | 277 |
| Oil change and quick lube | 61 | #141 of 479 | 7 | 0.2 | $24.4M | 178 | 12 |
| Mortgage brokers and lenders | 61 | #232 of 887 | 115 | 3.5 | Index only | 144 | 53 |
| Car washes and detailing | 61 | #429 of 1,451 | 49 | 1.5 | $3.5M | 138 | 31 |
| Primary care and pediatrics | 61 | #494 of 1,656 | 242 | 7.4 | $1.8M | 101 | 211 |
| Auto repair and car care | 60 | #723 of 2,401 | 483 | 14.8 | $354K | 132 | 271 |
| Fast food and sandwich shops | 60 | #729 of 2,222 | 337 | 10.3 | $4.4M | 143 | 763 |
| Pet grooming and boarding | 59 | #501 of 1,461 | 67 | 2.0 | $3.6M | 142 | 59 |
| Gyms | 57 | #639 of 1,792 | 269 | 8.2 | $1.4M | 111 | 128 |
| Convenience stores | 57 | #847 of 2,261 | 235 | 7.2 | $10M | 127 | 327 |
| Gyms, studios and classes | 56 | #766 of 2,088 | 506 | 15.5 | $765K | 116 | 219 |
| Funeral homes | 54 | #594 of 1,472 | 49 | 1.5 | $734K | 108 | 32 |
| Grocery and convenience stores | 54 | #1,012 of 2,402 | 653 | 20.0 | $3.6M | 106 | 529 |
| Spas and skin care | 53 | #777 of 1,769 | 349 | 10.7 | $1M | 120 | 76 |
| Auto repair shops | 52 | #1,090 of 2,378 | 339 | 10.4 | $504K | 113 | 213 |
| Doctors, dentists and clinics | 51 | #1,144 of 2,394 | 2,430 | 74.3 | $180K | 118 | 663 |
| Dentists and orthodontists | 50 | #936 of 1,886 | 356 | 10.9 | $1.2M | 125 | 269 |
| Nail salons | 49 | #726 of 1,328 | 186 | 5.7 | $2M | 118 | 132 |
| Pizza | 49 | #1,070 of 2,090 | 324 | 9.9 | $4.5M | 89 | 763 |
| Hair salons | 49 | #1,224 of 2,339 | 746 | 22.8 | $490K | 114 | 320 |
| Grocery stores | 48 | #1,090 of 2,070 | 289 | 8.8 | $8.1M | 87 | 202 |
| Clothing and shoe stores | 46 | #1,195 of 2,087 | 657 | 20.1 | $1.3M | 101 | 320 |
| Laundromats | 43 | #474 of 785 | 79 | 2.4 | $10.7M | 85 | 48 |
| Yoga, Pilates and fitness studios | 42 | #529 of 777 | 117 | 3.6 | $3.3M | 81 | 128 |
| Barbershops | 41 | #919 of 1,356 | 245 | 7.5 | $1.5M | 79 | 30 |
| Salons, barbers and spas | 41 | #1,669 of 2,385 | 1,568 | 47.9 | $233K | 110 | 559 |
| Clothing, shoes and laundry | 38 | #1,595 of 2,210 | 1,085 | 33.2 | $778K | 88 | 440 |
| Bakeries and dessert shops | 37 | #1,401 of 1,889 | 407 | 12.4 | $3.6M | 87 | 381 |
| Real estate agents and brokers | 37 | #1,762 of 2,176 | 1,417 | 43.3 | Index only | 84 | 402 |
| House cleaning | 35 | #682 of 847 | 102 | 3.1 | $4.6M | 72 | 214 |
| Insurance agencies | 33 | #1,726 of 2,272 | 301 | 9.2 | $975K | 78 | 218 |
| Restaurants and cafes | 33 | #1,921 of 2,405 | 4,817 | 147.2 | $305K | 82 | 2,126 |
| Real estate | 32 | #2,008 of 2,229 | 1,744 | 53.3 | Index only | 86 | 1,153 |
| Coffee shops and cafes | 31 | #1,721 of 2,063 | 596 | 18.2 | $2.5M | 67 | 347 |
| Sit-down restaurants | 31 | #2,015 of 2,405 | 2,870 | 87.7 | $512K | 77 | 1,004 |
| Dry cleaners | 29 | #443 of 507 | 83 | 2.5 | $10.2M | 65 | 72 |
| Property management | 29 | #796 of 910 | 200 | 6.1 | Index only | 58 | 599 |
| Collision repair and body shops | 25 | #1,190 of 1,327 | 93 | 2.8 | $1.8M | 60 | 83 |
Household spending in Suffolk County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $170.9M | $522 | 55 |
| Gasoline and other fuels | $379.3M | $1,159 | 45 |
| Food away from home | $1.5B | $4,495 | 110 |
| Groceries | $2.3B | $7,159 | 113 |
| Personal care products and services | $365.4M | $1,117 | 111 |
| Child care and other personal services | $250.3M | $765 | 132 |
| Memberships, classes and admissions | $387.1M | $1,183 | 120 |
| Medical and dental services | $437M | $1,336 | 104 |
| Pets | $242.9M | $743 | 82 |
| Clothing, shoes and related services | $844.3M | $2,581 | 126 |
| Vehicle insurance | $293.6M | $897 | 46 |
| Home repairs, maintenance and insurance | $1.1B | $3,514 | 116 |
| Lawn care, cleaning and other household services | $468.4M | $1,432 | 101 |
| Rent and homeowner costs | $6.5B | $19,746 | 119 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Suffolk County
- Population, 2025 estimate
- 791,891+0.1% since 2020
- Households
- 327,167
- Median age
- 36.0
- Homes lived in by their owners
- 36%
- Vehicles per household
- 1.0
- Land area
- 58 sq. mi.
- People per square mile
- 13,478
- Median household income
- $95,631+37.3% vs. 2015–2019, before inflation
- Average household income
- $139,221
- Median home value
- $705,800
- Jobs located here
- 748,596
- Daytime population
- 1,129,553Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Suffolk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Suffolk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Massachusetts 8
- Norfolk County, MA730,082 people
- Middlesex County, MA1,638,365 people
- Essex County, MA813,054 people
- Plymouth County, MA535,075 people
- Worcester County, MA867,788 people
- Bristol County, MA582,270 people
- Barnstable County, MA231,668 people
- Dukes County, MA20,933 people
Questions
How fast is Suffolk County, MA growing?
Population estimates put Suffolk County at 791,891 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 327,167 households. Median household income rose 37.3% from the 2015–2019 survey, before inflation.
How much do households in Suffolk County, MA spend?
Households in Suffolk County spend about $6.5B a year on rent and homeowner costs, $2.3B on groceries and $1.5B on food away from home. Set against the U.S., households in Suffolk County spend the most on child care and other personal services (an index of 132, where 100 is the U.S. average) and the least on gasoline and other fuels (45).
Which business types have the highest market scores in Suffolk County, MA?
The highest Groundwork market scores in Suffolk County are for home repair companies (84), HVAC and plumbing companies (84) and roofing and gutter companies (83). Suffolk County ranks #20 of 2,057 scored counties for home repair companies.
How does Suffolk County, MA compare with the U.S.?
The median household income in Suffolk County is $95,631 a year, 18% above the U.S. median of $80,734. The population rose 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $705,800, against $332,700 for the U.S. For its number of households, Suffolk County has the most map listings, relative to the U.S., for property management companies (twice the U.S. rate) and the fewest for tire shops (71% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Suffolk County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Suffolk County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Massachusetts · Every U.S. market · How we measure
Screening a site or an acquisition in Suffolk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Suffolk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.