County profile · Massachusetts
Barnstable County, MA market data
How Barnstable County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 233,539
- +2.4% since 2020
- Households
- 105,777
- Median household income
- $95,241
- +28.1% vs. 2015–2019, before inflation
- Median home value
- $629,000
- Jobs located here
- 87,424
- Highest market score
- 77
- Funeral homes, #109 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Barnstable County by name and distance, and the households and spending within reach. Or open the report at the center of Barnstable County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Barnstable County has an estimated 233,539 people and 105,777 households. Population estimates show Barnstable County grew 2.4% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Barnstable County is $95,241, 18% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.1%, before inflation.
Relative to the U.S., household spending in Barnstable County runs highest on child care and other personal services (an index of 125, where 100 is the U.S. average) and lowest on gasoline and other fuels (81).
Of the business types scored in Barnstable County, funeral homes (77), child care centers and preschools (77) and tire shops (77) have the highest Groundwork market scores. For funeral homes, that ranks #109 of 1,472 scored counties.
Barnstable County is part of the Barnstable Town metro area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (3.9 times the U.S. rate) and lowest for tire shops (58% below the U.S. rate).
All 56 business types in Barnstable County
Highest Groundwork market score first. Each score compares Barnstable County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 77 | #109 of 1,472 | 24 | 2.3 | $945K | 139 | 15 |
| Child care and preschools | 77 | #128 of 1,611 | 53 | 5.0 | $1.4M | 144 | 54 |
| Tire shops | 77 | #130 of 1,530 | 17 | 1.6 | $5.8M | 233 | 9 |
| Roofing and gutters | 74 | #108 of 1,177 | 37 | 3.5 | $10.1M | 119 | 17 |
| Laundromats | 73 | #132 of 785 | 19 | 1.8 | $14.2M | 114 | 5 |
| Barbershops | 69 | #266 of 1,356 | 51 | 4.8 | $2.3M | 123 | Under 3 |
| Fast food and sandwich shops | 69 | #393 of 2,222 | 114 | 10.8 | $4.2M | 136 | 215 |
| Dry cleaners | 68 | #80 of 507 | 10 | 0.9 | $27M | 172 | 14 |
| Optometrists and eye care | 67 | #256 of 1,302 | 36 | 3.4 | $3.9M | 125 | 18 |
| Primary care and pediatrics | 66 | #351 of 1,656 | 65 | 6.1 | $2.2M | 122 | 101 |
| Mortgage brokers and lenders | 62 | #224 of 887 | 45 | 4.3 | Index only | 119 | 16 |
| Chiropractors | 61 | #436 of 1,490 | 50 | 4.7 | $2.8M | 118 | 34 |
| Convenience stores | 60 | #754 of 2,261 | 98 | 9.3 | $7.8M | 99 | 71 |
| Martial arts and dance studios | 57 | #463 of 1,334 | 54 | 5.1 | $2.2M | 111 | 49 |
| Hair salons | 57 | #809 of 2,339 | 225 | 21.3 | $527K | 123 | 111 |
| Physical therapy | 56 | #557 of 1,422 | 57 | 5.4 | $2.5M | 103 | 41 |
| Auto repair and car care | 56 | #915 of 2,401 | 310 | 29.3 | $320K | 119 | 168 |
| Home inspectors | 55 | #159 of 415 | 8 | 0.8 | Index only | 100 | 11 |
| Car washes and detailing | 55 | #584 of 1,451 | 32 | 3.0 | $3.1M | 123 | 22 |
| Gyms | 55 | #726 of 1,792 | 95 | 9.0 | $1.3M | 98 | 49 |
| Pizza | 55 | #839 of 2,090 | 117 | 11.1 | $4.1M | 80 | 215 |
| Insurance agencies | 55 | #943 of 2,272 | 94 | 8.9 | $1.8M | 147 | 81 |
| Gas stations | 55 | #945 of 2,358 | 91 | 8.6 | $2.4M | 102 | 104 |
| Spas and skin care | 54 | #742 of 1,769 | 121 | 11.4 | $981K | 112 | 26 |
| Grocery stores | 53 | #914 of 2,070 | 89 | 8.4 | $8.6M | 92 | 72 |
| Grocery and convenience stores | 53 | #1,067 of 2,402 | 258 | 24.4 | $3M | 87 | 143 |
| Property management | 51 | #427 of 910 | 38 | 3.6 | Index only | 99 | 73 |
| Nail salons | 51 | #672 of 1,328 | 71 | 6.7 | $1.7M | 100 | 29 |
| Collision repair and body shops | 50 | #656 of 1,327 | 34 | 3.2 | $2.9M | 95 | 28 |
| Salons, barbers and spas | 49 | #1,220 of 2,385 | 478 | 45.2 | $248K | 117 | 172 |
| Auto repair shops | 49 | #1,223 of 2,378 | 208 | 19.7 | $477K | 107 | 127 |
| Doctors, dentists and clinics | 49 | #1,240 of 2,394 | 806 | 76.2 | $175K | 115 | 300 |
| Dentists and orthodontists | 48 | #1,010 of 1,886 | 128 | 12.1 | $1.1M | 112 | 99 |
| HVAC and plumbing | 44 | #1,062 of 1,707 | 100 | 9.5 | $3.7M | 79 | 205 |
| Home repair trades | 44 | #1,320 of 2,057 | 186 | 17.6 | $2M | 83 | 369 |
| Pest control | 43 | #445 of 699 | 22 | 2.1 | $6.9M | 67 | 17 |
| Gyms, studios and classes | 41 | #1,457 of 2,088 | 227 | 21.5 | $533K | 80 | 98 |
| Electricians | 40 | #830 of 1,160 | 49 | 4.6 | $7.6M | 64 | 147 |
| Clothing and shoe stores | 37 | #1,517 of 2,087 | 313 | 29.6 | $863K | 68 | 174 |
| Coffee shops and cafes | 37 | #1,526 of 2,063 | 172 | 16.3 | $2.8M | 74 | 152 |
| Real estate agents and brokers | 37 | #1,768 of 2,176 | 529 | 50.0 | Index only | 73 | 170 |
| Real estate | 37 | #1,810 of 2,229 | 620 | 58.6 | Index only | 78 | 294 |
| Clothing, shoes and laundry | 36 | #1,677 of 2,210 | 429 | 40.6 | $629K | 72 | 193 |
| Restaurants and cafes | 36 | #1,797 of 2,405 | 1,590 | 150.3 | $298K | 80 | 813 |
| Sit-down restaurants | 35 | #1,849 of 2,405 | 903 | 85.4 | $525K | 79 | 446 |
| Veterinarians | 34 | #1,113 of 1,485 | 42 | 4.0 | $1.9M | 69 | 42 |
| Pet stores | 32 | #757 of 974 | 29 | 2.7 | $2.7M | 60 | 10 |
| Yoga, Pilates and fitness studios | 31 | #686 of 777 | 78 | 7.4 | $1.6M | 38 | 49 |
| Bakeries and dessert shops | 31 | #1,604 of 1,889 | 219 | 20.7 | $2.2M | 52 | 164 |
| Pet businesses | 28 | #1,927 of 2,200 | 146 | 13.8 | $537K | 61 | 91 |
| Lawn, cleaning and pest control | 26 | #1,663 of 1,771 | 281 | 26.6 | $539K | 32 | 598 |
| House cleaning | 25 | #791 of 847 | 62 | 5.9 | $2.4M | 38 | 103 |
| Pet grooming and boarding | 25 | #1,281 of 1,461 | 57 | 5.4 | $1.4M | 54 | 39 |
| Landscaping and lawn care | 25 | #1,389 of 1,493 | 197 | 18.6 | $769K | 26 | 478 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.3 | $33.1M | 241 | 8 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.2 | $70.5M | Too few | 7 |
Household spending in Barnstable County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $99.2M | $938 | 98 |
| Gasoline and other fuels | $221.9M | $2,098 | 81 |
| Food away from home | $474.5M | $4,486 | 110 |
| Groceries | $764.3M | $7,226 | 114 |
| Personal care products and services | $118.7M | $1,122 | 112 |
| Child care and other personal services | $76.6M | $724 | 125 |
| Memberships, classes and admissions | $121M | $1,144 | 116 |
| Medical and dental services | $141.1M | $1,334 | 104 |
| Pets | $78.4M | $741 | 82 |
| Clothing, shoes and related services | $270M | $2,553 | 124 |
| Vehicle insurance | $173M | $1,636 | 84 |
| Home repairs, maintenance and insurance | $373.9M | $3,535 | 117 |
| Lawn care, cleaning and other household services | $151.5M | $1,432 | 101 |
| Rent and homeowner costs | $2.1B | $19,782 | 119 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Barnstable County
- Population, 2025 estimate
- 233,539+2.4% since 2020
- Households
- 105,777
- Median age
- 53.8
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.8
- Land area
- 394 sq. mi.
- People per square mile
- 588
- Median household income
- $95,241+28.1% vs. 2015–2019, before inflation
- Average household income
- $134,349
- Median home value
- $629,000
- Jobs located here
- 87,424
- Daytime population
- 221,377Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Barnstable County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Barnstable County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Massachusetts 8
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- Nantucket County, MA14,483 people
- Plymouth County, MA535,075 people
- Bristol County, MA582,270 people
- Norfolk County, MA730,082 people
- Suffolk County, MA785,121 people
- Middlesex County, MA1,638,365 people
- Essex County, MA813,054 people
Questions
How fast is Barnstable County, MA growing?
Population estimates put Barnstable County at 233,539 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 105,777 households. Median household income rose 28.1% from the 2015–2019 survey, before inflation.
How much do households in Barnstable County, MA spend?
Households in Barnstable County spend about $2.1B a year on rent and homeowner costs, $764.3M on groceries and $474.5M on food away from home. Set against the U.S., households in Barnstable County spend the most on child care and other personal services (an index of 125, where 100 is the U.S. average) and the least on gasoline and other fuels (81).
Which business types have the highest market scores in Barnstable County, MA?
The highest Groundwork market scores in Barnstable County are for funeral homes (77), child care centers and preschools (77) and tire shops (77). Barnstable County ranks #109 of 1,472 scored counties for funeral homes.
How does Barnstable County, MA compare with the U.S.?
The median household income in Barnstable County is $95,241 a year, 18% above the U.S. median of $80,734. The population rose 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $629,000, against $332,700 for the U.S. For its number of households, Barnstable County has the most map listings, relative to the U.S., for landscaping and lawn care companies (3.9 times the U.S. rate) and the fewest for tire shops (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Barnstable County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Barnstable County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Massachusetts · Every U.S. market · How we measure
Screening a site or an acquisition in Barnstable County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Barnstable County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.