County profile · Massachusetts
Hampshire County, MA market data
Population, household spending and competition for 56 business types in Hampshire County, each scored against other counties.
- Population, 2025
- 164,065
- +10.4% since 2020
- Households
- 62,114
- Median household income
- $87,001
- +22.8% vs. 2015–2019, before inflation
- Median home value
- $390,300
- Jobs located here
- 70,980
- Highest market score
- 90
- Mortgage brokers and lenders, #4 of 887 scored counties
A site report maps the competitors on map listings around any address in Hampshire County by name and distance, and the households and spending within reach. Or open the report at the center of Hampshire County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 164,065 people live in Hampshire County, in 62,114 households. Between 2020 and 2025, the population of Hampshire County grew 10.4%, faster than the U.S. (+3.1%). The median household income in Hampshire County is $87,001 a year, 8% above the U.S. median of $80,734. That rose 22.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hampshire County spend the most on clothing, shoes and related services (an index of 117, where 100 is the U.S. average) and the least on pets (76).
The highest Groundwork market scores in Hampshire County are for mortgage brokers and lenders (90), barbershops (88) and fast food and sandwich shops (84). Hampshire County ranks #4 of 887 scored counties for mortgage brokers and lenders.
Hampshire County is part of the Amherst Town-Northampton metro area. For its number of households, Hampshire County has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (3.2 times the U.S. rate) and the fewest for insurance agencies (71% below the U.S. rate).
All 56 business types in Hampshire County
Highest Groundwork market score first. Each score compares Hampshire County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Mortgage brokers and lenders | 90 | #4 of 887 | 13 | 2.1 | Index only | 230 | 4 |
| Barbershops | 88 | #23 of 1,356 | 20 | 3.2 | $3.3M | 174 | Under 3 |
| Fast food and sandwich shops | 84 | #73 of 2,222 | 52 | 8.4 | $5M | 165 | 106 |
| Clothing and shoe stores | 84 | #90 of 2,087 | 52 | 8.4 | $2.9M | 225 | 30 |
| Dry cleaners | 82 | #12 of 507 | 5 | 0.8 | $29.8M | 190 | 6 |
| Real estate agents and brokers | 81 | #18 of 2,176 | 129 | 20.8 | Index only | 166 | 18 |
| Nail salons | 80 | #50 of 1,328 | 29 | 4.7 | $2.3M | 135 | Under 3 |
| HVAC and plumbing | 80 | #59 of 1,707 | 26 | 4.2 | $7.9M | 166 | 58 |
| Clothing, shoes and laundry | 78 | #178 of 2,210 | 96 | 15.5 | $1.6M | 176 | 40 |
| Car washes and detailing | 77 | #89 of 1,451 | 12 | 1.9 | $4.5M | 179 | 7 |
| Optometrists and eye care | 77 | #94 of 1,302 | 17 | 2.7 | $4.6M | 147 | 10 |
| Convenience stores | 77 | #252 of 2,261 | 47 | 7.6 | $9.2M | 117 | 22 |
| Gas stations | 76 | #229 of 2,358 | 30 | 4.8 | $4.1M | 172 | 37 |
| Pest control | 75 | #50 of 699 | 6 | 1.0 | $14M | 137 | Under 3 |
| Insurance agencies | 75 | #329 of 2,272 | 28 | 4.5 | $3.4M | 273 | 38 |
| Real estate | 74 | #134 of 2,229 | 161 | 25.9 | Index only | 167 | 56 |
| Primary care and pediatrics | 74 | #177 of 1,656 | 30 | 4.8 | $2.6M | 147 | 66 |
| Pizza | 74 | #203 of 2,090 | 51 | 8.2 | $5.1M | 101 | 106 |
| Roofing and gutters | 73 | #124 of 1,177 | 23 | 3.7 | $8.9M | 106 | 13 |
| Home repair trades | 72 | #163 of 2,057 | 71 | 11.4 | $2.9M | 119 | 121 |
| Tire shops | 72 | #218 of 1,530 | 11 | 1.8 | $4.9M | 196 | 10 |
| Grocery and convenience stores | 71 | #415 of 2,402 | 118 | 19.0 | $3.7M | 108 | 57 |
| Property management | 70 | #146 of 910 | 17 | 2.7 | Index only | 124 | 29 |
| Spas and skin care | 70 | #235 of 1,769 | 56 | 9.0 | $1.2M | 134 | 13 |
| Grocery stores | 70 | #409 of 2,070 | 40 | 6.4 | $10.8M | 116 | 35 |
| Hair salons | 69 | #328 of 2,339 | 118 | 19.0 | $556K | 129 | 43 |
| Chiropractors | 68 | #270 of 1,490 | 32 | 5.2 | $2.5M | 102 | 14 |
| Funeral homes | 68 | #295 of 1,472 | 15 | 2.4 | $620K | 91 | 8 |
| Salons, barbers and spas | 68 | #351 of 2,385 | 227 | 36.5 | $289K | 136 | 61 |
| Child care and preschools | 67 | #339 of 1,611 | 37 | 6.0 | $1.1M | 108 | 47 |
| Auto repair and car care | 64 | #573 of 2,401 | 168 | 27.0 | $321K | 120 | 85 |
| Laundromats | 63 | #233 of 785 | 16 | 2.6 | $9.3M | 74 | 4 |
| Sit-down restaurants | 63 | #625 of 2,405 | 328 | 52.8 | $797K | 120 | 137 |
| Gyms | 62 | #464 of 1,792 | 52 | 8.4 | $1.2M | 94 | 24 |
| Physical therapy | 61 | #424 of 1,422 | 40 | 6.4 | $2M | 82 | 17 |
| Restaurants and cafes | 61 | #726 of 2,405 | 644 | 103.7 | $406K | 110 | 307 |
| Electricians | 60 | #370 of 1,160 | 22 | 3.5 | $9.3M | 78 | 50 |
| Auto repair shops | 56 | #911 of 2,378 | 116 | 18.7 | $465K | 105 | 63 |
| Collision repair and body shops | 53 | #598 of 1,327 | 21 | 3.4 | $2.6M | 83 | 14 |
| Lawn, cleaning and pest control | 52 | #783 of 1,771 | 58 | 9.3 | $1.4M | 86 | 124 |
| Bakeries and dessert shops | 52 | #862 of 1,889 | 65 | 10.5 | $4M | 97 | 68 |
| Doctors, dentists and clinics | 47 | #1,351 of 2,394 | 586 | 94.3 | $134K | 88 | 169 |
| Dentists and orthodontists | 46 | #1,108 of 1,886 | 80 | 12.9 | $980K | 100 | 62 |
| Coffee shops and cafes | 45 | #1,223 of 2,063 | 92 | 14.8 | $2.8M | 77 | 64 |
| Landscaping and lawn care | 41 | #981 of 1,493 | 48 | 7.7 | $1.7M | 60 | 101 |
| Yoga, Pilates and fitness studios | 40 | #564 of 777 | 48 | 7.7 | $1.3M | 33 | 24 |
| Veterinarians | 39 | #1,007 of 1,485 | 27 | 4.3 | $1.6M | 58 | 20 |
| Gyms, studios and classes | 39 | #1,538 of 2,088 | 160 | 25.8 | $396K | 60 | 69 |
| Pet stores | 38 | #676 of 974 | 16 | 2.6 | $2.7M | 59 | 6 |
| Martial arts and dance studios | 37 | #1,011 of 1,334 | 60 | 9.7 | $1.1M | 52 | 45 |
| Pet grooming and boarding | 30 | #1,196 of 1,461 | 38 | 6.1 | $1.1M | 44 | 18 |
| Pet businesses | 30 | #1,877 of 2,200 | 96 | 15.5 | $447K | 51 | 44 |
| House cleaning | Not scored | Not scored | 4 | 0.6 | $21M | 328 | 23 |
| Home inspectors | Not scored | Not scored | 2 | 0.3 | Index only | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.3 | $27M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.3 | $39.2M | Too few | Under 3 |
Household spending in Hampshire County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $54M | $869 | 91 |
| Gasoline and other fuels | $123.1M | $1,981 | 76 |
| Food away from home | $261.5M | $4,210 | 103 |
| Groceries | $431.8M | $6,951 | 110 |
| Personal care products and services | $65.6M | $1,056 | 105 |
| Child care and other personal services | $40.2M | $647 | 111 |
| Memberships, classes and admissions | $63.4M | $1,020 | 104 |
| Medical and dental services | $78.4M | $1,263 | 98 |
| Pets | $42.9M | $690 | 76 |
| Clothing, shoes and related services | $148.9M | $2,397 | 117 |
| Vehicle insurance | $96.1M | $1,548 | 79 |
| Home repairs, maintenance and insurance | $205.7M | $3,311 | 110 |
| Lawn care, cleaning and other household services | $83.8M | $1,349 | 95 |
| Rent and homeowner costs | $1.2B | $18,798 | 113 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hampshire County
- Population, 2025 estimate
- 164,065+10.4% since 2020
- Households
- 62,114
- Median age
- 40.8
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.7
- Land area
- 527 sq. mi.
- People per square mile
- 307
- Median household income
- $87,001+22.8% vs. 2015–2019, before inflation
- Average household income
- $117,338
- Median home value
- $390,300
- Jobs located here
- 70,980
- Daytime population
- 165,358Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hampshire County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hampshire County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Middlesex County, MA1,638,365 people
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- Suffolk County, MA785,121 people
- Bristol County, MA582,270 people
Questions
How fast is Hampshire County, MA growing?
Population estimates put Hampshire County at 164,065 people in 2025, up 10.4% since 2020, faster than the U.S. (+3.1%). It has 62,114 households. Against the 2015–2019 survey, median household income rose 22.8%, before inflation.
How much do households in Hampshire County, MA spend?
Households in Hampshire County spend about $1.2B a year on rent and homeowner costs, $431.8M on groceries and $261.5M on food away from home. Relative to the U.S., household spending in Hampshire County runs highest on clothing, shoes and related services (an index of 117, where 100 is the U.S. average) and lowest on pets (76).
Which business types have the highest market scores in Hampshire County, MA?
Of the business types scored in Hampshire County, mortgage brokers and lenders (90), barbershops (88) and fast food and sandwich shops (84) have the highest Groundwork market scores. For mortgage brokers and lenders, that ranks #4 of 887 scored counties.
How does Hampshire County, MA compare with the U.S.?
Median household income in Hampshire County is $87,001, 8% above the U.S. median of $80,734. The population rose 10.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $390,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (3.2 times the U.S. rate) and lowest for insurance agencies (71% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Hampshire County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hampshire County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Massachusetts · Every U.S. market · How we measure
Screening a site or an acquisition in Hampshire County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hampshire County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.