Metro area profile · Massachusetts
Barnstable Town, MA metro area market data
Population, household spending and competition for 56 business types in the Barnstable Town metro area, each scored against other metro areas.
- Population, 2025
- 233,539
- +2.4% since 2020
- Households
- 105,777
- Median household income
- $95,241
- +28.1% vs. 2015–2019, before inflation
- Median home value
- $629,000
- Jobs located here
- 87,424
- Highest market score
- 77
- Tire shops, #22 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Barnstable Town metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Barnstable Town metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 233,539 people live in the Barnstable Town metro area, in 105,777 households. Population estimates show the Barnstable Town metro area grew 2.4% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Barnstable Town metro area is $95,241 a year, 18% above the U.S. median of $80,734. That rose 28.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Barnstable Town metro area spend the most on child care and other personal services (an index of 125, where 100 is the U.S. average) and the least on gasoline and other fuels (81).
The highest Groundwork market scores in the Barnstable Town metro area are for tire shops (77), child care centers and preschools (75) and roofing and gutter companies (73). The Barnstable Town metro area ranks #22 of 386 scored metro areas for tire shops.
The Barnstable Town metro area is made up of one county, Barnstable County. For its number of households, the Barnstable Town metro area has the most map listings, relative to the U.S., for landscaping and lawn care companies (3.9 times the U.S. rate) and the fewest for tire shops (58% below the U.S. rate).
All 56 business types in the Barnstable Town metro area
Highest Groundwork market score first. Each score compares the Barnstable Town metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 77 | #22 of 386 | 17 | 1.6 | $5.8M | 233 | 9 |
| Child care and preschools | 75 | #33 of 387 | 53 | 5.0 | $1.4M | 144 | 54 |
| Roofing and gutters | 73 | #30 of 381 | 37 | 3.5 | $10.1M | 119 | 17 |
| Fast food and sandwich shops | 72 | #59 of 387 | 114 | 10.8 | $4.2M | 136 | 215 |
| Barbershops | 69 | #58 of 387 | 51 | 4.8 | $2.3M | 123 | Under 3 |
| Laundromats | 69 | #73 of 364 | 19 | 1.8 | $14.2M | 114 | 5 |
| Primary care and pediatrics | 68 | #68 of 387 | 65 | 6.1 | $2.2M | 122 | 101 |
| Funeral homes | 66 | #88 of 377 | 24 | 2.3 | $945K | 139 | 15 |
| Doctors, dentists and clinics | 65 | #82 of 387 | 806 | 76.2 | $175K | 115 | 300 |
| Dry cleaners | 64 | #55 of 272 | 10 | 0.9 | $27M | 172 | 14 |
| Optometrists and eye care | 64 | #87 of 386 | 36 | 3.4 | $3.9M | 125 | 18 |
| Insurance agencies | 63 | #114 of 387 | 94 | 8.9 | $1.8M | 147 | 81 |
| Mortgage brokers and lenders | 60 | #102 of 373 | 45 | 4.3 | Index only | 119 | 16 |
| Hair salons | 59 | #107 of 387 | 225 | 21.3 | $527K | 123 | 111 |
| Spas and skin care | 56 | #139 of 387 | 121 | 11.4 | $981K | 112 | 26 |
| Auto repair and car care | 56 | #150 of 387 | 310 | 29.3 | $320K | 119 | 168 |
| Chiropractors | 56 | #150 of 386 | 50 | 4.7 | $2.8M | 118 | 34 |
| Salons, barbers and spas | 55 | #139 of 387 | 478 | 45.2 | $248K | 117 | 172 |
| Physical therapy | 54 | #162 of 386 | 57 | 5.4 | $2.5M | 103 | 41 |
| Home inspectors | 53 | #109 of 243 | 8 | 0.8 | Index only | 100 | 11 |
| Martial arts and dance studios | 53 | #153 of 387 | 54 | 5.1 | $2.2M | 111 | 49 |
| Dentists and orthodontists | 53 | #168 of 387 | 128 | 12.1 | $1.1M | 112 | 99 |
| Car washes and detailing | 53 | #173 of 387 | 32 | 3.0 | $3.1M | 123 | 22 |
| Gyms | 51 | #179 of 387 | 95 | 9.0 | $1.3M | 98 | 49 |
| Convenience stores | 51 | #193 of 387 | 98 | 9.3 | $7.8M | 99 | 71 |
| Nail salons | 49 | #198 of 387 | 71 | 6.7 | $1.7M | 100 | 29 |
| Property management | 49 | #199 of 374 | 38 | 3.6 | Index only | 99 | 73 |
| Pizza | 49 | #207 of 387 | 117 | 11.1 | $4.1M | 80 | 215 |
| Auto repair shops | 45 | #246 of 387 | 208 | 19.7 | $477K | 107 | 127 |
| Grocery and convenience stores | 42 | #251 of 387 | 258 | 24.4 | $3M | 87 | 143 |
| Collision repair and body shops | 41 | #258 of 381 | 34 | 3.2 | $2.9M | 95 | 28 |
| Home repair trades | 41 | #266 of 387 | 186 | 17.6 | $2M | 83 | 369 |
| Pest control | 40 | #246 of 345 | 22 | 2.1 | $6.9M | 67 | 17 |
| Grocery stores | 40 | #261 of 387 | 89 | 8.4 | $8.6M | 92 | 72 |
| Gas stations | 39 | #270 of 387 | 91 | 8.6 | $2.4M | 102 | 104 |
| Real estate | 39 | #296 of 387 | 620 | 58.6 | Index only | 78 | 294 |
| HVAC and plumbing | 38 | #290 of 387 | 100 | 9.5 | $3.7M | 79 | 205 |
| Gyms, studios and classes | 38 | #302 of 387 | 227 | 21.5 | $533K | 80 | 98 |
| Real estate agents and brokers | 37 | #315 of 387 | 529 | 50.0 | Index only | 73 | 170 |
| Clothing and shoe stores | 34 | #299 of 387 | 313 | 29.6 | $863K | 68 | 174 |
| Clothing, shoes and laundry | 34 | #304 of 387 | 429 | 40.6 | $629K | 72 | 193 |
| Electricians | 34 | #325 of 383 | 49 | 4.6 | $7.6M | 64 | 147 |
| Coffee shops and cafes | 33 | #325 of 387 | 172 | 16.3 | $2.8M | 74 | 152 |
| Restaurants and cafes | 32 | #323 of 387 | 1,590 | 150.3 | $298K | 80 | 813 |
| Sit-down restaurants | 31 | #342 of 387 | 903 | 85.4 | $525K | 79 | 446 |
| Yoga, Pilates and fitness studios | 29 | #324 of 347 | 78 | 7.4 | $1.6M | 38 | 49 |
| Bakeries and dessert shops | 29 | #354 of 387 | 219 | 20.7 | $2.2M | 52 | 164 |
| House cleaning | 27 | #354 of 375 | 62 | 5.9 | $2.4M | 38 | 103 |
| Landscaping and lawn care | 25 | #353 of 385 | 197 | 18.6 | $769K | 26 | 478 |
| Lawn, cleaning and pest control | 25 | #365 of 387 | 281 | 26.6 | $539K | 32 | 598 |
| Pet stores | 21 | #365 of 382 | 29 | 2.7 | $2.7M | 60 | 10 |
| Veterinarians | 20 | #368 of 384 | 42 | 4.0 | $1.9M | 69 | 42 |
| Pet businesses | 16 | #379 of 387 | 146 | 13.8 | $537K | 61 | 91 |
| Pet grooming and boarding | 15 | #377 of 386 | 57 | 5.4 | $1.4M | 54 | 39 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.3 | $33.1M | 241 | 8 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.2 | $70.5M | Too few | 7 |
Household spending in the Barnstable Town metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $99.2M | $938 | 98 |
| Gasoline and other fuels | $221.9M | $2,098 | 81 |
| Food away from home | $474.5M | $4,486 | 110 |
| Groceries | $764.3M | $7,226 | 114 |
| Personal care products and services | $118.7M | $1,122 | 112 |
| Child care and other personal services | $76.6M | $724 | 125 |
| Memberships, classes and admissions | $121M | $1,144 | 116 |
| Medical and dental services | $141.1M | $1,334 | 104 |
| Pets | $78.4M | $741 | 82 |
| Clothing, shoes and related services | $270M | $2,553 | 124 |
| Vehicle insurance | $173M | $1,636 | 84 |
| Home repairs, maintenance and insurance | $373.9M | $3,535 | 117 |
| Lawn care, cleaning and other household services | $151.5M | $1,432 | 101 |
| Rent and homeowner costs | $2.1B | $19,782 | 119 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Barnstable Town metro area
- Population, 2025 estimate
- 233,539+2.4% since 2020
- Households
- 105,777
- Median age
- 53.8
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.8
- Land area
- 394 sq. mi.
- People per square mile
- 588
- Median household income
- $95,241+28.1% vs. 2015–2019, before inflation
- Average household income
- $134,349
- Median home value
- $629,000
- Jobs located here
- 87,424
- Daytime population
- 221,377Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Barnstable Town metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Barnstable Town metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Barnstable Town metro area 1
- Barnstable County, MA231,668 people
Other markets based in Massachusetts 8
- Boston-Cambridge-Newton, MA-NH metro area4,953,354 people
- Worcester, MA metro area867,788 people
- Springfield, MA metro area462,815 people
- Amherst Town-Northampton, MA metro area162,028 people
- Pittsfield, MA metro area129,430 people
- Greenfield, MA area70,944 people
- Vineyard Haven, MA area20,933 people
- Nantucket, MA area14,483 people
Questions
How fast is the Barnstable Town, MA metro area growing?
Population estimates put the Barnstable Town metro area at 233,539 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 105,777 households. Against the 2015–2019 survey, median household income rose 28.1%, before inflation.
How much do households in the Barnstable Town, MA metro area spend?
Households in the Barnstable Town metro area spend about $2.1B a year on rent and homeowner costs, $764.3M on groceries and $474.5M on food away from home. Relative to the U.S., household spending in the Barnstable Town metro area runs highest on child care and other personal services (an index of 125, where 100 is the U.S. average) and lowest on gasoline and other fuels (81).
Which business types have the highest market scores in the Barnstable Town, MA metro area?
Of the business types scored in the Barnstable Town metro area, tire shops (77), child care centers and preschools (75) and roofing and gutter companies (73) have the highest Groundwork market scores. For tire shops, that ranks #22 of 386 scored metro areas.
How does the Barnstable Town, MA metro area compare with the U.S.?
Median household income in the Barnstable Town metro area is $95,241, 18% above the U.S. median of $80,734. The population rose 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $629,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (3.9 times the U.S. rate) and lowest for tire shops (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Barnstable Town metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Barnstable Town metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Barnstable Town metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Barnstable Town metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.