Metro area profile · Massachusetts
Amherst Town-Northampton, MA metro area market data
Population, household spending and competition for 56 business types in the Amherst Town-Northampton metro area, each scored against other metro areas.
- Population, 2025
- 164,065
- +10.4% since 2020
- Households
- 62,114
- Median household income
- $87,001
- Median home value
- $390,300
- Jobs located here
- 70,980
- Highest market score
- 93
- Clothing and shoe stores, #1 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Amherst Town-Northampton metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Amherst Town-Northampton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 164,065 people live in the Amherst Town-Northampton metro area, in 62,114 households. Between 2020 and 2025, the population of the Amherst Town-Northampton metro area grew 10.4%, faster than the U.S. (+3.1%). The median household income in the Amherst Town-Northampton metro area is $87,001 a year, 8% above the U.S. median of $80,734.
Set against the U.S., households in the Amherst Town-Northampton metro area spend the most on clothing, shoes and related services (an index of 117, where 100 is the U.S. average) and the least on pets (76).
The highest Groundwork market scores in the Amherst Town-Northampton metro area are for clothing and shoe stores (93); clothing, shoe and laundry businesses (92); and real estate agents and brokers (91). The Amherst Town-Northampton metro area ranks #1 of 387 scored metro areas for clothing and shoe stores.
The Amherst Town-Northampton metro area is made up of one county, Hampshire County. For its number of households, the Amherst Town-Northampton metro area has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (3.2 times the U.S. rate) and the fewest for insurance agencies (71% below the U.S. rate).
All 56 business types in the Amherst Town-Northampton metro area
Highest Groundwork market score first. Each score compares the Amherst Town-Northampton metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 93 | #1 of 387 | 52 | 8.4 | $2.9M | 225 | 30 |
| Clothing, shoes and laundry | 92 | #1 of 387 | 96 | 15.5 | $1.6M | 176 | 40 |
| Real estate agents and brokers | 91 | #1 of 387 | 129 | 20.8 | Index only | 166 | 18 |
| Fast food and sandwich shops | 91 | #2 of 387 | 52 | 8.4 | $5M | 165 | 106 |
| Real estate | 90 | #1 of 387 | 161 | 25.9 | Index only | 167 | 56 |
| Mortgage brokers and lenders | 90 | #1 of 373 | 13 | 2.1 | Index only | 230 | 4 |
| Barbershops | 89 | #3 of 387 | 20 | 3.2 | $3.3M | 174 | Under 3 |
| Nail salons | 82 | #4 of 387 | 29 | 4.7 | $2.3M | 135 | Under 3 |
| Salons, barbers and spas | 80 | #5 of 387 | 227 | 36.5 | $289K | 136 | 61 |
| HVAC and plumbing | 80 | #9 of 387 | 26 | 4.2 | $7.9M | 166 | 58 |
| Dry cleaners | 79 | #14 of 272 | 5 | 0.8 | $29.8M | 190 | 6 |
| Insurance agencies | 79 | #38 of 387 | 28 | 4.5 | $3.4M | 273 | 38 |
| Car washes and detailing | 78 | #7 of 387 | 12 | 1.9 | $4.5M | 179 | 7 |
| Pest control | 78 | #13 of 345 | 6 | 1.0 | $14M | 137 | Under 3 |
| Primary care and pediatrics | 78 | #30 of 387 | 30 | 4.8 | $2.6M | 147 | 66 |
| Spas and skin care | 75 | #19 of 387 | 56 | 9.0 | $1.2M | 134 | 13 |
| Optometrists and eye care | 75 | #25 of 386 | 17 | 2.7 | $4.6M | 147 | 10 |
| Gas stations | 75 | #30 of 387 | 30 | 4.8 | $4.1M | 172 | 37 |
| Pizza | 75 | #33 of 387 | 51 | 8.2 | $5.1M | 101 | 106 |
| Hair salons | 74 | #16 of 387 | 118 | 19.0 | $556K | 129 | 43 |
| Home repair trades | 74 | #19 of 387 | 71 | 11.4 | $2.9M | 119 | 121 |
| Property management | 72 | #25 of 374 | 17 | 2.7 | Index only | 124 | 29 |
| Roofing and gutters | 71 | #38 of 381 | 23 | 3.7 | $8.9M | 106 | 13 |
| Convenience stores | 70 | #64 of 387 | 47 | 7.6 | $9.2M | 117 | 22 |
| Auto repair and car care | 69 | #60 of 387 | 168 | 27.0 | $321K | 120 | 85 |
| Tire shops | 69 | #66 of 386 | 11 | 1.8 | $4.9M | 196 | 10 |
| Sit-down restaurants | 67 | #67 of 387 | 328 | 52.8 | $797K | 120 | 137 |
| Child care and preschools | 65 | #84 of 387 | 37 | 6.0 | $1.1M | 108 | 47 |
| Restaurants and cafes | 65 | #96 of 387 | 644 | 103.7 | $406K | 110 | 307 |
| Chiropractors | 64 | #89 of 386 | 32 | 5.2 | $2.5M | 102 | 14 |
| Grocery and convenience stores | 64 | #100 of 387 | 118 | 19.0 | $3.7M | 108 | 57 |
| Grocery stores | 63 | #96 of 387 | 40 | 6.4 | $10.8M | 116 | 35 |
| Doctors, dentists and clinics | 59 | #119 of 387 | 586 | 94.3 | $134K | 88 | 169 |
| Funeral homes | 59 | #130 of 377 | 15 | 2.4 | $620K | 91 | 8 |
| Physical therapy | 59 | #136 of 386 | 40 | 6.4 | $2M | 82 | 17 |
| Gyms | 58 | #118 of 387 | 52 | 8.4 | $1.2M | 94 | 24 |
| Laundromats | 54 | #158 of 364 | 16 | 2.6 | $9.3M | 74 | 4 |
| Auto repair shops | 54 | #166 of 387 | 116 | 18.7 | $465K | 105 | 63 |
| Electricians | 53 | #176 of 383 | 22 | 3.5 | $9.3M | 78 | 50 |
| Lawn, cleaning and pest control | 51 | #173 of 387 | 58 | 9.3 | $1.4M | 86 | 124 |
| Dentists and orthodontists | 51 | #186 of 387 | 80 | 12.9 | $980K | 100 | 62 |
| Bakeries and dessert shops | 49 | #205 of 387 | 65 | 10.5 | $4M | 97 | 68 |
| Collision repair and body shops | 45 | #235 of 381 | 21 | 3.4 | $2.6M | 83 | 14 |
| Coffee shops and cafes | 42 | #265 of 387 | 92 | 14.8 | $2.8M | 77 | 64 |
| Yoga, Pilates and fitness studios | 38 | #285 of 347 | 48 | 7.7 | $1.3M | 33 | 24 |
| Gyms, studios and classes | 35 | #323 of 387 | 160 | 25.8 | $396K | 60 | 69 |
| Martial arts and dance studios | 35 | #331 of 387 | 60 | 9.7 | $1.1M | 52 | 45 |
| Landscaping and lawn care | 34 | #291 of 385 | 48 | 7.7 | $1.7M | 60 | 101 |
| Pet stores | 28 | #340 of 382 | 16 | 2.6 | $2.7M | 59 | 6 |
| Veterinarians | 28 | #341 of 384 | 27 | 4.3 | $1.6M | 58 | 20 |
| Pet grooming and boarding | 23 | #363 of 386 | 38 | 6.1 | $1.1M | 44 | 18 |
| Pet businesses | 23 | #367 of 387 | 96 | 15.5 | $447K | 51 | 44 |
| House cleaning | Not scored | Not scored | 4 | 0.6 | $21M | 328 | 23 |
| Home inspectors | Not scored | Not scored | 2 | 0.3 | Index only | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.3 | $27M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.3 | $39.2M | Too few | Under 3 |
Household spending in the Amherst Town-Northampton metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $54M | $869 | 91 |
| Gasoline and other fuels | $123.1M | $1,981 | 76 |
| Food away from home | $261.5M | $4,210 | 103 |
| Groceries | $431.8M | $6,951 | 110 |
| Personal care products and services | $65.6M | $1,056 | 105 |
| Child care and other personal services | $40.2M | $647 | 111 |
| Memberships, classes and admissions | $63.4M | $1,020 | 104 |
| Medical and dental services | $78.4M | $1,263 | 98 |
| Pets | $42.9M | $690 | 76 |
| Clothing, shoes and related services | $148.9M | $2,397 | 117 |
| Vehicle insurance | $96.1M | $1,548 | 79 |
| Home repairs, maintenance and insurance | $205.7M | $3,311 | 110 |
| Lawn care, cleaning and other household services | $83.8M | $1,349 | 95 |
| Rent and homeowner costs | $1.2B | $18,798 | 113 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Amherst Town-Northampton metro area
- Population, 2025 estimate
- 164,065+10.4% since 2020
- Households
- 62,114
- Median age
- 40.8
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.7
- Land area
- 527 sq. mi.
- People per square mile
- 307
- Median household income
- $87,001
- Average household income
- $117,338
- Median home value
- $390,300
- Jobs located here
- 70,980
- Daytime population
- 165,358Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Amherst Town-Northampton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Amherst Town-Northampton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Amherst Town-Northampton metro area 1
- Hampshire County, MA162,028 people
Other markets based in Massachusetts 8
- Boston-Cambridge-Newton, MA-NH metro area4,953,354 people
- Worcester, MA metro area867,788 people
- Springfield, MA metro area462,815 people
- Barnstable Town, MA metro area231,668 people
- Pittsfield, MA metro area129,430 people
- Greenfield, MA area70,944 people
- Vineyard Haven, MA area20,933 people
- Nantucket, MA area14,483 people
Questions
How fast is the Amherst Town-Northampton, MA metro area growing?
Population estimates put the Amherst Town-Northampton metro area at 164,065 people in 2025, up 10.4% since 2020, faster than the U.S. (+3.1%). It has 62,114 households.
How much do households in the Amherst Town-Northampton, MA metro area spend?
Households in the Amherst Town-Northampton metro area spend about $1.2B a year on rent and homeowner costs, $431.8M on groceries and $261.5M on food away from home. Relative to the U.S., household spending in the Amherst Town-Northampton metro area runs highest on clothing, shoes and related services (an index of 117, where 100 is the U.S. average) and lowest on pets (76).
Which business types have the highest market scores in the Amherst Town-Northampton, MA metro area?
Of the business types scored in the Amherst Town-Northampton metro area, clothing and shoe stores (93); clothing, shoe and laundry businesses (92); and real estate agents and brokers (91) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #1 of 387 scored metro areas.
How does the Amherst Town-Northampton, MA metro area compare with the U.S.?
Median household income in the Amherst Town-Northampton metro area is $87,001, 8% above the U.S. median of $80,734. The population rose 10.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $390,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (3.2 times the U.S. rate) and lowest for insurance agencies (71% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Amherst Town-Northampton metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Amherst Town-Northampton metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Amherst Town-Northampton metro area?
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The button opens the report at the center of the Amherst Town-Northampton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.