Groundwork

Market rankings · Massachusetts

Clothing and shoe stores in Massachusetts

Markets across Massachusetts ranked by the Groundwork market score for clothing and shoe stores, with competitor counts and household spending for each.

Listings
4,503
2,186 chain locations (49%)
Official establishments
2,259
−12.9% since 2019
Household spending a year
$7.4B
On clothing, shoes and related services
Listings per 10k households
16.2
In line with the U.S.
Spending per listing
$1.7M
30% above the U.S.
Rank among states
#9 of 51
Market score 69 · Upper middle

A site report maps the clothing and shoe stores on map listings around any address in Massachusetts by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 4,503 clothing and shoe stores in Massachusetts. Chain locations make up 49% of them, against 44% across the U.S. That comes to 16.2 for every 10,000 households, in line with the U.S. rate of 16.2.

Household spending on clothing, shoes and related services in Massachusetts comes to about $7.4B a year: $2,675 per household, 30% above the U.S. average. Spread across 4,503 clothing and shoe stores, that is $1.7M per store, 30% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

The official count of businesses with payroll classed as clothing and shoe stores in Massachusetts was 2,259 in 2023, down 12.9% from 2019. That is one for every 1,233 households, against one for every 1,273 across the U.S. Across the U.S., the count fell 12.2% over the same years. Since fiscal 2022, 58 SBA-backed loans worth $7.6M have gone to businesses classed as clothing and shoe stores in Massachusetts.

Among the 50 states and DC, Massachusetts ranks #9 for clothing and shoe stores, with a Groundwork market score of 69 (upper middle). Of the 7 scored metro areas in or partly in Massachusetts, the Amherst Town-Northampton metro area scores highest (93). Of the 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest (85).

Every market in Massachusetts for clothing and shoe stores

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Massachusetts, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Massachusetts, ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Amherst Town-Northampton, MA93528.4$2.9M+10.4%#1 of 387
2Worcester, MA903149.4$2.7M+3.7%#2 of 387
3Springfield, MA6923012.5$1.7M+0.2%#64 of 387
Providence-Warwick, RI-MA681,01515.0$1.6M+2.1%#71 of 387
4Boston-Cambridge-Newton, MA-NH663,28116.9$1.7M+2.3%#82 of 387
5Barnstable Town, MA3431329.6$863K+2.4%#299 of 387
6Pittsfield, MA3013824.0$940K−1.2%#314 of 387

Small-town markets

Small-town markets reaching Massachusetts, ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Greenfield, MA85144.4$4.9M−0.3%#11 of 536
2Vineyard Haven, MA3680105.5$270K+3.1%#399 of 536
3Nantucket, MA3685161.8$197K+3.6%#400 of 536

Counties

Counties in Massachusetts, ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hampshire County, MA84528.4$2.9M+10.4%#90 of 2,087
2Franklin County, MA82144.4$4.9M−0.3%#115 of 2,087
3Worcester County, MA823149.4$2.7M+3.7%#129 of 2,087
4Plymouth County, MA7127413.5$2.1M+3.5%#351 of 2,087
5Middlesex County, MA6891414.4$2.1M+2.8%#436 of 2,087
6Bristol County, MA6731313.4$1.8M+2.9%#472 of 2,087
7Hampden County, MA5923012.5$1.7M+0.2%#709 of 2,087
8Essex County, MA5755717.8$1.5M+2.3%#790 of 2,087
9Norfolk County, MA5356219.8$1.5M+2.2%#935 of 2,087
10Suffolk County, MA4665720.1$1.3M+0.1%#1,195 of 2,087
11Barnstable County, MA3731329.6$863K+2.4%#1,517 of 2,087
12Nantucket County, MA3485161.8$197K+3.6%#1,612 of 2,087
13Berkshire County, MA3313824.0$940K−1.2%#1,628 of 2,087
14Dukes County, MA3380105.5$270K+3.1%#1,639 of 2,087

Questions

How many clothing and shoe stores are in Massachusetts?

There are 4,503 clothing and shoe stores on map listings in Massachusetts as of September 2026. 2,186 of them (49%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 2,259 businesses with payroll classed as clothing and shoe stores in 2023, down 12.9% from 2019. Official counts also show 4,672 one-person businesses without payroll.

How much do households in Massachusetts spend on clothing, shoes and related services?

About $7.4B a year, or $2,675 per household. That is 30% above the U.S. average (an index of 130, where 100 is the U.S. average). Spread across the 4,503 clothing and shoe stores on map listings, it comes to $1.7M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 2,785,042 households in Massachusetts and national spending patterns by income.

How does Massachusetts compare with the U.S. for clothing and shoe stores?

Massachusetts has 16.2 clothing and shoe stores per 10,000 households, in line with the U.S. rate of 16.2. Spending per store is $1.7M, 30% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Massachusetts would have about 5,863, against 4,503 on map listings. There is one business with payroll in the industry for every 1,233 households, against one for every 1,273 across the U.S. The official count fell 12.9% from 2019 to 2023, against −12.2% for the U.S.

Which market in Massachusetts has the highest market score for clothing and shoe stores?

Among 7 scored metro areas in or partly in Massachusetts, the Amherst Town-Northampton metro area scores highest, at 93 (very high). Among 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest, at 85 (high). Among 14 scored counties in Massachusetts, Hampshire County scores highest, at 84 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Massachusetts scores 69 for clothing and shoe stores (upper middle), #9 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Massachusetts. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Clothing and shoe stores in other states

All 51 states

Top markets for clothing and shoe stores across the U.S. · All business types in Massachusetts

Screening a site or an acquisition in Massachusetts?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.