County profile · Massachusetts
Norfolk County, MA market data
How Norfolk County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 739,749
- +2.2% since 2020
- Households
- 283,368
- Median household income
- $130,739
- +26.6% vs. 2015–2019, before inflation
- Median home value
- $683,900
- Jobs located here
- 369,055
- Highest market score
- 86
- Home inspectors, #1 of 415 scored counties
A site report maps the competitors on map listings around any address in Norfolk County by name and distance, and the households and spending within reach. Or open the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Norfolk County has an estimated 739,749 people and 283,368 households. Between 2020 and 2025, the population of Norfolk County grew 2.2%, slower than the U.S. (+3.1%). Median household income in Norfolk County is $130,739, 62% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.
Relative to the U.S., household spending in Norfolk County runs highest on child care and other personal services (an index of 166, where 100 is the U.S. average) and lowest on gasoline and other fuels (73).
Of the business types scored in Norfolk County, home inspectors (86), fast food and sandwich shops (76) and pest control companies (74) have the highest Groundwork market scores. For home inspectors, that ranks #1 of 415 scored counties.
Norfolk County is part of the Boston-Cambridge-Newton metro area. Against the U.S., map listings per household run highest for dry cleaners (2.2 times the U.S. rate) and lowest for tire shops (42% below the U.S. rate).
All 56 business types in Norfolk County
Highest Groundwork market score first. Each score compares Norfolk County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home inspectors | 86 | #1 of 415 | 9 | 0.3 | Index only | 270 | 6 |
| Fast food and sandwich shops | 76 | #197 of 2,222 | 230 | 8.1 | $6.5M | 213 | 549 |
| Pest control | 74 | #63 of 699 | 39 | 1.4 | $12.1M | 119 | 24 |
| Laundromats | 74 | #109 of 785 | 35 | 1.2 | $24.4M | 195 | 23 |
| Grocery stores | 74 | #312 of 2,070 | 170 | 6.0 | $13.2M | 142 | 122 |
| Roofing and gutters | 72 | #137 of 1,177 | 124 | 4.4 | $9.5M | 112 | 47 |
| Chiropractors | 71 | #214 of 1,490 | 146 | 5.2 | $3M | 125 | 76 |
| Barbershops | 70 | #230 of 1,356 | 129 | 4.6 | $2.9M | 152 | 20 |
| Grocery and convenience stores | 70 | #428 of 2,402 | 439 | 15.5 | $5.1M | 151 | 273 |
| Optometrists and eye care | 69 | #217 of 1,302 | 119 | 4.2 | $3.7M | 117 | 50 |
| Tire shops | 69 | #294 of 1,530 | 61 | 2.2 | $4.1M | 165 | 34 |
| Convenience stores | 69 | #449 of 2,261 | 180 | 6.4 | $12.5M | 158 | 151 |
| Veterinarians | 68 | #323 of 1,485 | 95 | 3.4 | $2.6M | 97 | 60 |
| Funeral homes | 65 | #358 of 1,472 | 61 | 2.2 | $723K | 107 | 41 |
| Restaurants and cafes | 65 | #542 of 2,405 | 2,766 | 97.6 | $540K | 146 | 1,501 |
| Pizza | 64 | #512 of 2,090 | 299 | 10.6 | $5M | 98 | 549 |
| Sit-down restaurants | 64 | #562 of 2,405 | 1,560 | 55.1 | $958K | 144 | 657 |
| HVAC and plumbing | 62 | #417 of 1,707 | 209 | 7.4 | $5.6M | 118 | 358 |
| Primary care and pediatrics | 59 | #542 of 1,656 | 208 | 7.3 | $2.1M | 118 | 463 |
| Home repair trades | 59 | #625 of 2,057 | 443 | 15.6 | $2.7M | 109 | 686 |
| Urgent care and walk-in clinics | 58 | #120 of 325 | 22 | 0.8 | $19.9M | 81 | 21 |
| Gyms | 58 | #600 of 1,792 | 305 | 10.8 | $1.4M | 109 | 171 |
| Gas stations | 58 | #826 of 2,358 | 213 | 7.5 | $2.5M | 106 | 227 |
| Oil change and quick lube | 57 | #184 of 479 | 13 | 0.5 | $19.4M | 141 | 22 |
| Mortgage brokers and lenders | 57 | #299 of 887 | 132 | 4.7 | Index only | 124 | 67 |
| Hair salons | 57 | #808 of 2,339 | 694 | 24.5 | $532K | 124 | 345 |
| Property management | 56 | #341 of 910 | 91 | 3.2 | Index only | 126 | 255 |
| Electricians | 56 | #450 of 1,160 | 110 | 3.9 | $10.7M | 89 | 281 |
| Pet businesses | 56 | #818 of 2,200 | 313 | 11.0 | $798K | 91 | 178 |
| Child care and preschools | 54 | #713 of 1,611 | 283 | 10.0 | $968K | 97 | 323 |
| House cleaning | 53 | #355 of 847 | 88 | 3.1 | $5.4M | 84 | 162 |
| Pet stores | 53 | #427 of 974 | 62 | 2.2 | $4M | 89 | 25 |
| Coffee shops and cafes | 53 | #888 of 2,063 | 356 | 12.6 | $4.2M | 113 | 293 |
| Clothing and shoe stores | 53 | #935 of 2,087 | 562 | 19.8 | $1.5M | 120 | 329 |
| Bakeries and dessert shops | 52 | #852 of 1,889 | 333 | 11.8 | $4.5M | 108 | 317 |
| Martial arts and dance studios | 50 | #664 of 1,334 | 228 | 8.0 | $1.9M | 94 | 167 |
| Gyms, studios and classes | 50 | #1,051 of 2,088 | 658 | 23.2 | $655K | 99 | 338 |
| Clothing, shoes and laundry | 50 | #1,127 of 2,210 | 811 | 28.6 | $1.1M | 120 | 436 |
| Real estate agents and brokers | 49 | #1,119 of 2,176 | 1,072 | 37.8 | Index only | 109 | 274 |
| Auto repair and car care | 49 | #1,259 of 2,401 | 870 | 30.7 | $290K | 108 | 438 |
| Landscaping and lawn care | 48 | #765 of 1,493 | 218 | 7.7 | $2.2M | 74 | 438 |
| Car washes and detailing | 47 | #798 of 1,451 | 105 | 3.7 | $2.4M | 95 | 50 |
| Physical therapy | 46 | #827 of 1,422 | 237 | 8.4 | $1.8M | 77 | 135 |
| Lawn, cleaning and pest control | 46 | #1,017 of 1,771 | 345 | 12.2 | $1.4M | 82 | 624 |
| Doctors, dentists and clinics | 46 | #1,373 of 2,394 | 2,496 | 88.1 | $175K | 115 | 1,206 |
| Auto repair shops | 46 | #1,380 of 2,378 | 550 | 19.4 | $458K | 103 | 326 |
| Salons, barbers and spas | 46 | #1,406 of 2,385 | 1,554 | 54.8 | $237K | 112 | 658 |
| Real estate | 45 | #1,353 of 2,229 | 1,304 | 46.0 | Index only | 113 | 675 |
| Yoga, Pilates and fitness studios | 44 | #498 of 777 | 125 | 4.4 | $3.4M | 85 | 171 |
| Pet grooming and boarding | 44 | #863 of 1,461 | 134 | 4.7 | $1.9M | 73 | 93 |
| Spas and skin care | 44 | #1,099 of 1,769 | 441 | 15.6 | $837K | 96 | 99 |
| Nail salons | 41 | #932 of 1,328 | 255 | 9.0 | $1.4M | 87 | 182 |
| Dentists and orthodontists | 35 | #1,496 of 1,886 | 533 | 18.8 | $820K | 83 | 461 |
| Dry cleaners | 33 | #415 of 507 | 83 | 2.9 | $10.3M | 66 | 84 |
| Collision repair and body shops | 30 | #1,101 of 1,327 | 112 | 4.0 | $2.2M | 73 | 111 |
| Insurance agencies | 29 | #1,838 of 2,272 | 392 | 13.8 | $1.1M | 85 | 302 |
Household spending in Norfolk County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $251.9M | $889 | 93 |
| Gasoline and other fuels | $538.7M | $1,901 | 73 |
| Food away from home | $1.5B | $5,274 | 130 |
| Groceries | $2.2B | $7,925 | 125 |
| Personal care products and services | $368.9M | $1,302 | 130 |
| Child care and other personal services | $274M | $967 | 166 |
| Memberships, classes and admissions | $431.2M | $1,522 | 155 |
| Medical and dental services | $437.2M | $1,543 | 120 |
| Pets | $249.8M | $881 | 97 |
| Clothing, shoes and related services | $854.1M | $3,014 | 147 |
| Vehicle insurance | $417.2M | $1,472 | 75 |
| Home repairs, maintenance and insurance | $1.2B | $4,152 | 138 |
| Lawn care, cleaning and other household services | $472.6M | $1,668 | 118 |
| Rent and homeowner costs | $6.4B | $22,472 | 135 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Norfolk County
- Population, 2025 estimate
- 739,749+2.2% since 2020
- Households
- 283,368
- Median age
- 41.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.6
- Land area
- 396 sq. mi.
- People per square mile
- 1,843
- Median household income
- $130,739+26.6% vs. 2015–2019, before inflation
- Average household income
- $183,022
- Median home value
- $683,900
- Jobs located here
- 369,055
- Daytime population
- 712,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Norfolk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Bristol County, MA582,270 people
- Essex County, MA813,054 people
- Worcester County, MA867,788 people
- Barnstable County, MA231,668 people
- Dukes County, MA20,933 people
Questions
How fast is Norfolk County, MA growing?
Population estimates put Norfolk County at 739,749 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 283,368 households. Median household income rose 26.6% from the 2015–2019 survey, before inflation.
How much do households in Norfolk County, MA spend?
Households in Norfolk County spend about $6.4B a year on rent and homeowner costs, $2.2B on groceries and $1.5B on food away from home. Set against the U.S., households in Norfolk County spend the most on child care and other personal services (an index of 166, where 100 is the U.S. average) and the least on gasoline and other fuels (73).
Which business types have the highest market scores in Norfolk County, MA?
The highest Groundwork market scores in Norfolk County are for home inspectors (86), fast food and sandwich shops (76) and pest control companies (74). Norfolk County ranks #1 of 415 scored counties for home inspectors.
How does Norfolk County, MA compare with the U.S.?
The median household income in Norfolk County is $130,739 a year, 62% above the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $683,900, against $332,700 for the U.S. For its number of households, Norfolk County has the most map listings, relative to the U.S., for dry cleaners (2.2 times the U.S. rate) and the fewest for tire shops (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Norfolk County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Norfolk County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Massachusetts · Every U.S. market · How we measure
Screening a site or an acquisition in Norfolk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.