County profile · Massachusetts
Hampden County, MA market data
Population, household spending and competition for 56 business types in Hampden County, each scored against other counties.
- Population, 2025
- 464,338
- +0.2% since 2020
- Households
- 184,471
- Median household income
- $71,306
- +28.6% vs. 2015–2019, before inflation
- Median home value
- $298,800
- Jobs located here
- 204,758
- Highest market score
- 73
- HVAC and plumbing, #145 of 1,707 scored counties
A site report maps the competitors on map listings around any address in Hampden County by name and distance, and the households and spending within reach. Or open the report at the center of Hampden County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 464,338 people live in Hampden County, in 184,471 households. Between 2020 and 2025, the population of Hampden County grew 0.2%, slower than the U.S. (+3.1%). The median household income in Hampden County is $71,306 a year, 12% below the U.S. median of $80,734. That rose 28.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hampden County spend the most on clothing, shoes and related services (an index of 105, where 100 is the U.S. average) and the least on pets (67).
The highest Groundwork market scores in Hampden County are for HVAC and plumbing companies (73), mortgage brokers and lenders (70) and optometrists and eye clinics (66). Hampden County ranks #145 of 1,707 scored counties for HVAC and plumbing companies.
Hampden County is part of the Springfield metro area. For its number of households, Hampden County has the most map listings, relative to the U.S., for urgent care and walk-in clinics (40% above the U.S. rate) and the fewest for mortgage brokers and lenders (44% below the U.S. rate).
All 56 business types in Hampden County
Highest Groundwork market score first. Each score compares Hampden County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| HVAC and plumbing | 73 | #145 of 1,707 | 76 | 4.1 | $7.2M | 152 | 122 |
| Mortgage brokers and lenders | 70 | #116 of 887 | 45 | 2.4 | Index only | 182 | 17 |
| Optometrists and eye care | 66 | #276 of 1,302 | 52 | 2.8 | $4.1M | 130 | 16 |
| Roofing and gutters | 65 | #250 of 1,177 | 56 | 3.0 | $9.8M | 116 | 29 |
| Spas and skin care | 65 | #365 of 1,769 | 128 | 6.9 | $1.4M | 157 | 27 |
| Home repair trades | 64 | #397 of 2,057 | 180 | 9.8 | $3.1M | 126 | 283 |
| Chiropractors | 63 | #372 of 1,490 | 65 | 3.5 | $3.3M | 136 | 35 |
| Fast food and sandwich shops | 62 | #652 of 2,222 | 208 | 11.3 | $3.3M | 110 | 286 |
| Dry cleaners | 61 | #148 of 507 | 19 | 1.0 | $21M | 134 | 16 |
| Primary care and pediatrics | 60 | #506 of 1,656 | 83 | 4.5 | $2.5M | 143 | 165 |
| Real estate agents and brokers | 60 | #566 of 2,176 | 394 | 21.4 | Index only | 149 | 89 |
| Gyms | 59 | #569 of 1,792 | 123 | 6.7 | $1.3M | 98 | 42 |
| Clothing and shoe stores | 59 | #709 of 2,087 | 230 | 12.5 | $1.7M | 137 | 116 |
| Veterinarians | 58 | #533 of 1,485 | 39 | 2.1 | $2.9M | 106 | 26 |
| Yoga, Pilates and fitness studios | 57 | #245 of 777 | 32 | 1.7 | $4.9M | 121 | 42 |
| Child care and preschools | 56 | #655 of 1,611 | 100 | 5.4 | $1M | 101 | 108 |
| Restaurants and cafes | 55 | #959 of 2,405 | 1,665 | 90.3 | $418K | 113 | 739 |
| Electricians | 54 | #499 of 1,160 | 48 | 2.6 | $11.5M | 96 | 132 |
| Clothing, shoes and laundry | 54 | #949 of 2,210 | 353 | 19.1 | $1.1M | 129 | 145 |
| Pizza | 53 | #914 of 2,090 | 174 | 9.4 | $4M | 79 | 286 |
| Real estate | 53 | #928 of 2,229 | 493 | 26.7 | Index only | 150 | 238 |
| Funeral homes | 52 | #654 of 1,472 | 50 | 2.7 | $553K | 81 | 31 |
| Coffee shops and cafes | 52 | #927 of 2,063 | 152 | 8.2 | $4.6M | 124 | 115 |
| Property management | 51 | #420 of 910 | 51 | 2.8 | Index only | 113 | 91 |
| Pet grooming and boarding | 51 | #710 of 1,461 | 53 | 2.9 | $2.1M | 84 | 23 |
| Grocery stores | 51 | #979 of 2,070 | 134 | 7.3 | $9M | 97 | 104 |
| Grocery and convenience stores | 51 | #1,156 of 2,402 | 367 | 19.9 | $3.3M | 97 | 229 |
| Physical therapy | 50 | #715 of 1,422 | 89 | 4.8 | $2.4M | 99 | 54 |
| Pet businesses | 50 | #1,088 of 2,200 | 147 | 8.0 | $767K | 87 | 62 |
| Sit-down restaurants | 50 | #1,164 of 2,405 | 922 | 50.0 | $755K | 114 | 335 |
| Hair salons | 50 | #1,172 of 2,339 | 383 | 20.8 | $460K | 107 | 108 |
| Laundromats | 49 | #393 of 785 | 39 | 2.1 | $10.3M | 82 | 13 |
| Gas stations | 49 | #1,212 of 2,358 | 160 | 8.7 | $2.1M | 88 | 142 |
| Oil change and quick lube | 47 | #275 of 479 | 9 | 0.5 | $16.1M | 117 | 13 |
| Tire shops | 47 | #845 of 1,530 | 60 | 3.3 | $2.4M | 96 | 25 |
| Bakeries and dessert shops | 47 | #1,025 of 1,889 | 150 | 8.1 | $4.6M | 112 | 130 |
| Convenience stores | 47 | #1,231 of 2,261 | 192 | 10.4 | $6.3M | 79 | 125 |
| Urgent care and walk-in clinics | 45 | #197 of 325 | 12 | 0.7 | $17.6M | 72 | 8 |
| Pest control | 45 | #411 of 699 | 30 | 1.6 | $7.5M | 74 | 11 |
| Nail salons | 45 | #838 of 1,328 | 118 | 6.4 | $1.5M | 89 | 32 |
| Barbershops | 45 | #840 of 1,356 | 119 | 6.5 | $1.5M | 78 | 10 |
| Insurance agencies | 44 | #1,316 of 2,272 | 186 | 10.1 | $1.4M | 113 | 119 |
| House cleaning | 43 | #544 of 847 | 40 | 2.2 | $5.6M | 88 | 80 |
| Salons, barbers and spas | 43 | #1,569 of 2,385 | 771 | 41.8 | $228K | 107 | 179 |
| Gyms, studios and classes | 42 | #1,432 of 2,088 | 279 | 15.1 | $564K | 85 | 93 |
| Pet stores | 39 | #657 of 974 | 32 | 1.7 | $3.5M | 78 | 13 |
| Car washes and detailing | 39 | #1,010 of 1,451 | 72 | 3.9 | $2M | 80 | 24 |
| Doctors, dentists and clinics | 39 | #1,715 of 2,394 | 1,313 | 71.2 | $161K | 106 | 441 |
| Dentists and orthodontists | 36 | #1,438 of 1,886 | 200 | 10.8 | $1.1M | 107 | 163 |
| Auto repair and car care | 34 | #1,879 of 2,401 | 611 | 33.1 | $237K | 88 | 264 |
| Martial arts and dance studios | 33 | #1,084 of 1,334 | 124 | 6.7 | $1.3M | 63 | 51 |
| Landscaping and lawn care | 31 | #1,244 of 1,493 | 113 | 6.1 | $2M | 68 | 217 |
| Collision repair and body shops | 30 | #1,099 of 1,327 | 60 | 3.3 | $2.4M | 78 | 53 |
| Lawn, cleaning and pest control | 30 | #1,572 of 1,771 | 183 | 9.9 | $1.2M | 74 | 308 |
| Auto repair shops | 30 | #2,016 of 2,378 | 388 | 21.0 | $373K | 84 | 199 |
| Home inspectors | Not scored | Not scored | 3 | 0.2 | Index only | 406 | 11 |
Household spending in Hampden County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $144.7M | $784 | 82 |
| Gasoline and other fuels | $336.8M | $1,826 | 70 |
| Food away from home | $696M | $3,773 | 93 |
| Groceries | $1.2B | $6,516 | 103 |
| Personal care products and services | $176.1M | $954 | 95 |
| Child care and other personal services | $100.9M | $547 | 94 |
| Memberships, classes and admissions | $157.2M | $852 | 87 |
| Medical and dental services | $211.5M | $1,146 | 89 |
| Pets | $112.8M | $611 | 67 |
| Clothing, shoes and related services | $399.9M | $2,168 | 105 |
| Vehicle insurance | $263.5M | $1,428 | 73 |
| Home repairs, maintenance and insurance | $550.8M | $2,986 | 99 |
| Lawn care, cleaning and other household services | $225.9M | $1,225 | 87 |
| Rent and homeowner costs | $3.2B | $17,355 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hampden County
- Population, 2025 estimate
- 464,338+0.2% since 2020
- Households
- 184,471
- Median age
- 40.6
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.6
- Land area
- 617 sq. mi.
- People per square mile
- 750
- Median household income
- $71,306+28.6% vs. 2015–2019, before inflation
- Average household income
- $94,828
- Median home value
- $298,800
- Jobs located here
- 204,758
- Daytime population
- 449,264Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hampden County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hampden County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Massachusetts 8
- Hampshire County, MA162,028 people
- Franklin County, MA70,944 people
- Berkshire County, MA129,430 people
- Worcester County, MA867,788 people
- Middlesex County, MA1,638,365 people
- Norfolk County, MA730,082 people
- Suffolk County, MA785,121 people
- Bristol County, MA582,270 people
Questions
How fast is Hampden County, MA growing?
Population estimates put Hampden County at 464,338 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 184,471 households. Against the 2015–2019 survey, median household income rose 28.6%, before inflation.
How much do households in Hampden County, MA spend?
Households in Hampden County spend about $3.2B a year on rent and homeowner costs, $1.2B on groceries and $696M on food away from home. Relative to the U.S., household spending in Hampden County runs highest on clothing, shoes and related services (an index of 105, where 100 is the U.S. average) and lowest on pets (67).
Which business types have the highest market scores in Hampden County, MA?
Of the business types scored in Hampden County, HVAC and plumbing companies (73), mortgage brokers and lenders (70) and optometrists and eye clinics (66) have the highest Groundwork market scores. For HVAC and plumbing companies, that ranks #145 of 1,707 scored counties.
How does Hampden County, MA compare with the U.S.?
Median household income in Hampden County is $71,306, 12% below the U.S. median of $80,734. The population rose 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $298,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (40% above the U.S. rate) and lowest for mortgage brokers and lenders (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Hampden County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hampden County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hampden County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hampden County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.