County profile · Massachusetts
Worcester County, MA market data
How Worcester County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 888,502
- +3.7% since 2020
- Households
- 335,826
- Median household income
- $95,939
- +28.5% vs. 2015–2019, before inflation
- Median home value
- $423,700
- Jobs located here
- 355,505
- Highest market score
- 82
- Clothing and shoe stores, #129 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Worcester County by name and distance, and the households and spending within reach. Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Worcester County has an estimated 888,502 people and 335,826 households. Between 2020 and 2025, the population of Worcester County grew 3.7%, faster than the U.S. (+3.1%). Median household income in Worcester County is $95,939, 19% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.5%, before inflation.
Relative to the U.S., household spending in Worcester County runs highest on clothing, shoes and related services (an index of 123, where 100 is the U.S. average) and lowest on gasoline and other fuels (79).
Of the business types scored in Worcester County, clothing and shoe stores (82), home inspectors (78) and fast food and sandwich shops (78) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #129 of 2,087 scored counties.
Worcester County is part of the Worcester metro area. Against the U.S., map listings per household run highest for pizza places (41% above the U.S. rate) and lowest for insurance agencies (46% below the U.S. rate).
All 56 business types in Worcester County
Highest Groundwork market score first. Each score compares Worcester County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 82 | #129 of 2,087 | 314 | 9.4 | $2.7M | 212 | 126 |
| Home inspectors | 78 | #17 of 415 | 14 | 0.4 | Index only | 179 | 17 |
| Fast food and sandwich shops | 78 | #157 of 2,222 | 300 | 8.9 | $5M | 163 | 603 |
| Grocery stores | 78 | #232 of 2,070 | 187 | 5.6 | $12.9M | 139 | 131 |
| Chiropractors | 77 | #103 of 1,490 | 132 | 3.9 | $3.4M | 140 | 62 |
| Clothing, shoes and laundry | 77 | #189 of 2,210 | 503 | 15.0 | $1.7M | 191 | 190 |
| Urgent care and walk-in clinics | 75 | #22 of 325 | 12 | 0.4 | $36.9M | 150 | 17 |
| Mortgage brokers and lenders | 75 | #67 of 887 | 95 | 2.8 | Index only | 177 | 48 |
| Pest control | 74 | #62 of 699 | 36 | 1.1 | $13.2M | 129 | 25 |
| Property management | 73 | #111 of 910 | 76 | 2.3 | Index only | 156 | 140 |
| Optometrists and eye care | 73 | #153 of 1,302 | 123 | 3.7 | $3.6M | 115 | 42 |
| Physical therapy | 73 | #175 of 1,422 | 142 | 4.2 | $3.1M | 130 | 83 |
| Tire shops | 73 | #207 of 1,530 | 76 | 2.3 | $4M | 160 | 36 |
| Dry cleaners | 72 | #52 of 507 | 35 | 1.0 | $24.2M | 154 | 39 |
| Primary care and pediatrics | 72 | #214 of 1,656 | 163 | 4.9 | $2.7M | 153 | 342 |
| Roofing and gutters | 71 | #151 of 1,177 | 136 | 4.0 | $8.6M | 102 | 58 |
| HVAC and plumbing | 71 | #189 of 1,707 | 194 | 5.8 | $6M | 127 | 328 |
| Grocery and convenience stores | 70 | #435 of 2,402 | 574 | 17.1 | $4.2M | 124 | 299 |
| Sit-down restaurants | 69 | #408 of 2,405 | 1,656 | 49.3 | $900K | 136 | 602 |
| Restaurants and cafes | 69 | #428 of 2,405 | 3,064 | 91.2 | $486K | 131 | 1,463 |
| Laundromats | 68 | #182 of 785 | 59 | 1.8 | $14.4M | 115 | 25 |
| Real estate agents and brokers | 68 | #284 of 2,176 | 739 | 22.0 | Index only | 163 | 215 |
| Convenience stores | 67 | #520 of 2,261 | 282 | 8.4 | $8.5M | 108 | 168 |
| Oil change and quick lube | 66 | #100 of 479 | 14 | 0.4 | $21.8M | 159 | 22 |
| Barbershops | 64 | #374 of 1,356 | 224 | 6.7 | $1.7M | 88 | 14 |
| Coffee shops and cafes | 64 | #463 of 2,063 | 303 | 9.0 | $4.9M | 133 | 248 |
| Home repair trades | 63 | #453 of 2,057 | 441 | 13.1 | $2.7M | 109 | 720 |
| Real estate | 63 | #469 of 2,229 | 924 | 27.5 | Index only | 164 | 470 |
| Hair salons | 63 | #547 of 2,339 | 750 | 22.3 | $497K | 115 | 215 |
| Gyms | 62 | #460 of 1,792 | 299 | 8.9 | $1.3M | 97 | 115 |
| Child care and preschools | 62 | #486 of 1,611 | 240 | 7.1 | $993K | 99 | 232 |
| Funeral homes | 61 | #463 of 1,472 | 85 | 2.5 | $564K | 83 | 40 |
| Nail salons | 60 | #399 of 1,328 | 193 | 5.7 | $1.9M | 115 | 89 |
| Pizza | 60 | #663 of 2,090 | 379 | 11.3 | $3.9M | 77 | 603 |
| Insurance agencies | 59 | #803 of 2,272 | 286 | 8.5 | $1.9M | 149 | 236 |
| Doctors, dentists and clinics | 57 | #881 of 2,394 | 2,074 | 61.8 | $214K | 140 | 897 |
| Yoga, Pilates and fitness studios | 56 | #269 of 777 | 100 | 3.0 | $3.8M | 93 | 115 |
| Electricians | 56 | #452 of 1,160 | 111 | 3.3 | $10.5M | 88 | 334 |
| Gas stations | 56 | #912 of 2,358 | 318 | 9.5 | $2.2M | 90 | 281 |
| Pet stores | 53 | #424 of 974 | 59 | 1.8 | $4.2M | 92 | 25 |
| Spas and skin care | 53 | #781 of 1,769 | 395 | 11.8 | $943K | 108 | 90 |
| Veterinarians | 52 | #698 of 1,485 | 119 | 3.5 | $2.1M | 76 | 78 |
| House cleaning | 51 | #397 of 847 | 83 | 2.5 | $5.7M | 90 | 200 |
| Bakeries and dessert shops | 51 | #902 of 1,889 | 367 | 10.9 | $4.1M | 98 | 286 |
| Gyms, studios and classes | 51 | #1,016 of 2,088 | 617 | 18.4 | $609K | 92 | 259 |
| Salons, barbers and spas | 51 | #1,116 of 2,385 | 1,590 | 47.3 | $234K | 110 | 415 |
| Martial arts and dance studios | 49 | #712 of 1,334 | 218 | 6.5 | $1.7M | 85 | 144 |
| Car washes and detailing | 49 | #747 of 1,451 | 129 | 3.8 | $2.4M | 94 | 62 |
| Landscaping and lawn care | 46 | #831 of 1,493 | 220 | 6.6 | $2.2M | 74 | 514 |
| Lawn, cleaning and pest control | 46 | #1,015 of 1,771 | 339 | 10.1 | $1.4M | 84 | 739 |
| Auto repair and car care | 45 | #1,421 of 2,401 | 1,181 | 35.2 | $258K | 96 | 558 |
| Pet businesses | 44 | #1,360 of 2,200 | 379 | 11.3 | $648K | 74 | 190 |
| Dentists and orthodontists | 42 | #1,236 of 1,886 | 451 | 13.4 | $983K | 100 | 351 |
| Auto repair shops | 41 | #1,599 of 2,378 | 759 | 22.6 | $402K | 90 | 427 |
| Pet grooming and boarding | 38 | #1,017 of 1,461 | 148 | 4.4 | $1.7M | 65 | 87 |
| Collision repair and body shops | 34 | #1,018 of 1,327 | 136 | 4.0 | $2.2M | 73 | 131 |
Household spending in Worcester County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $305.1M | $909 | 95 |
| Gasoline and other fuels | $685.9M | $2,042 | 79 |
| Food away from home | $1.5B | $4,437 | 109 |
| Groceries | $2.4B | $7,174 | 114 |
| Personal care products and services | $372.4M | $1,109 | 110 |
| Child care and other personal services | $238.4M | $710 | 122 |
| Memberships, classes and admissions | $375.7M | $1,119 | 114 |
| Medical and dental services | $443.1M | $1,319 | 102 |
| Pets | $245.6M | $731 | 80 |
| Clothing, shoes and related services | $847.2M | $2,523 | 123 |
| Vehicle insurance | $534.8M | $1,592 | 81 |
| Home repairs, maintenance and insurance | $1.2B | $3,481 | 115 |
| Lawn care, cleaning and other household services | $475.2M | $1,415 | 100 |
| Rent and homeowner costs | $6.6B | $19,573 | 117 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Worcester County
- Population, 2025 estimate
- 888,502+3.7% since 2020
- Households
- 335,826
- Median age
- 41.3
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 1,511 sq. mi.
- People per square mile
- 574
- Median household income
- $95,939+28.5% vs. 2015–2019, before inflation
- Average household income
- $124,653
- Median home value
- $423,700
- Jobs located here
- 355,505
- Daytime population
- 797,239Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Worcester County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Hampshire County, MA162,028 people
- Hampden County, MA462,815 people
- Franklin County, MA70,944 people
- Essex County, MA813,054 people
- Bristol County, MA582,270 people
Questions
How fast is Worcester County, MA growing?
Population estimates put Worcester County at 888,502 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 335,826 households. Median household income rose 28.5% from the 2015–2019 survey, before inflation.
How much do households in Worcester County, MA spend?
Households in Worcester County spend about $6.6B a year on rent and homeowner costs, $2.4B on groceries and $1.5B on food away from home. Set against the U.S., households in Worcester County spend the most on clothing, shoes and related services (an index of 123, where 100 is the U.S. average) and the least on gasoline and other fuels (79).
Which business types have the highest market scores in Worcester County, MA?
The highest Groundwork market scores in Worcester County are for clothing and shoe stores (82), home inspectors (78) and fast food and sandwich shops (78). Worcester County ranks #129 of 2,087 scored counties for clothing and shoe stores.
How does Worcester County, MA compare with the U.S.?
The median household income in Worcester County is $95,939 a year, 19% above the U.S. median of $80,734. The population rose 3.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $423,700, against $332,700 for the U.S. For its number of households, Worcester County has the most map listings, relative to the U.S., for pizza places (41% above the U.S. rate) and the fewest for insurance agencies (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Worcester County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Worcester County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Massachusetts · Every U.S. market · How we measure
Screening a site or an acquisition in Worcester County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.