Market rankings · Massachusetts
Coffee shops and cafes in Massachusetts
Markets across Massachusetts ranked by the Groundwork market score for coffee shops and cafes, with competitor counts and household spending for each.
- Listings
- 3,436
- 1,579 chain locations (46%)
- Official establishments
- 2,667
- All snack and nonalcoholic beverage bars · +9.5% since 2019
- Household spending a year
- $13B
- On food away from home
- Listings per 10k households
- 12.3
- 12% above the U.S.
- Spending per listing
- $3.8M
- 3% above the U.S.
- Rank among states
- #25 of 51
- Market score 52 · Upper middle
A site report maps the coffee shops and cafes on map listings around any address in Massachusetts by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 3,436 coffee shops and cafes in Massachusetts. Of those, 1,579 are chain locations, or 46%, against 39% across the U.S. That comes to 12.3 for every 10,000 households, 12% above the U.S. rate of 11.0.
At $4,685 per household (15% above the U.S. average), households in Massachusetts spend about $13B a year on food away from home. Spread across 3,436 coffee shops and cafes, that is $3.8M per cafe, 3% above the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
In 2023, official counts showed 2,667 businesses with payroll in Massachusetts classed as snack and nonalcoholic beverage bars, up 9.5% from 2019. That is one for every 1,044 households, against one for every 1,518 across the U.S. Across the U.S., the count rose 24.3% over the same years. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Since fiscal 2022, 70 SBA-backed loans worth $15.7M have gone to businesses classed as snack and nonalcoholic beverage bars in Massachusetts.
Among the 50 states and DC, Massachusetts ranks #25 for coffee shops and cafes, with a Groundwork market score of 52 (upper middle). Of the 7 scored metro areas in or partly in Massachusetts, the Worcester metro area scores highest (67). Of the 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest (45).
Every market in Massachusetts for coffee shops and cafes
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Massachusetts, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Worcester, MA | 67 | 303 | 9.0 | $4.9M | +3.7% | #59 of 387 |
| 2Springfield, MA | 50 | 152 | 8.2 | $4.6M | +0.2% | #189 of 387 |
| 3Boston-Cambridge-Newton, MA-NH | 47 | 2,543 | 13.1 | $3.8M | +2.3% | #216 of 387 |
| 4Amherst Town-Northampton, MA | 42 | 92 | 14.8 | $2.8M | +10.4% | #265 of 387 |
| Providence-Warwick, RI-MA | 37 | 820 | 12.1 | $3.4M | +2.1% | #302 of 387 |
| 5Barnstable Town, MA | 33 | 172 | 16.3 | $2.8M | +2.4% | #325 of 387 |
| 6Pittsfield, MA | 22 | 93 | 16.2 | $2.4M | −1.2% | #376 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 45 | 36 | 11.4 | $3.3M | −0.3% | #313 of 529 |
| 2Nantucket, MA | 39 | 15 | 28.6 | $2M | +3.6% | #389 of 529 |
| 3Vineyard Haven, MA | 36 | 27 | 35.6 | $1.4M | +3.1% | #428 of 529 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Worcester County, MA | 64 | 303 | 9.0 | $4.9M | +3.7% | #463 of 2,063 |
| 2Plymouth County, MA | 56 | 226 | 11.1 | $4.4M | +3.5% | #769 of 2,063 |
| 3Middlesex County, MA | 55 | 787 | 12.4 | $4.2M | +2.8% | #812 of 2,063 |
| 4Essex County, MA | 54 | 345 | 11.0 | $4.2M | +2.3% | #851 of 2,063 |
| 5Norfolk County, MA | 53 | 356 | 12.6 | $4.2M | +2.2% | #888 of 2,063 |
| 6Hampden County, MA | 52 | 152 | 8.2 | $4.6M | +0.2% | #927 of 2,063 |
| 7Bristol County, MA | 51 | 236 | 10.1 | $4.1M | +2.9% | #975 of 2,063 |
| 8Hampshire County, MA | 45 | 92 | 14.8 | $2.8M | +10.4% | #1,223 of 2,063 |
| 9Franklin County, MA | 39 | 36 | 11.4 | $3.3M | −0.3% | #1,431 of 2,063 |
| 10Barnstable County, MA | 37 | 172 | 16.3 | $2.8M | +2.4% | #1,526 of 2,063 |
| 11Nantucket County, MA | 36 | 15 | 28.6 | $2M | +3.6% | #1,567 of 2,063 |
| 12Dukes County, MA | 33 | 27 | 35.6 | $1.4M | +3.1% | #1,665 of 2,063 |
| 13Suffolk County, MA | 31 | 596 | 18.2 | $2.5M | +0.1% | #1,721 of 2,063 |
| 14Berkshire County, MA | 27 | 93 | 16.2 | $2.4M | −1.2% | #1,838 of 2,063 |
Questions
How many coffee shops and cafes are in Massachusetts?
There are 3,436 coffee shops and cafes on map listings in Massachusetts as of September 2026. 1,579 of them (46%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 2,667 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 9.5% from 2019. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts list 240 one-person businesses without payroll.
How much do households in Massachusetts spend on food away from home?
About $13B a year, or $4,685 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 3,436 coffee shops and cafes on map listings, it comes to $3.8M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 2,785,042 households in Massachusetts and national spending patterns by income.
How does Massachusetts compare with the U.S. for coffee shops and cafes?
Massachusetts has 12.3 coffee shops and cafes per 10,000 households, 12% above the U.S. rate of 11.0. Spending per cafe is $3.8M, 3% above the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, Massachusetts would have about 3,523, against 3,436 on map listings. There is one business with payroll in the industry for every 1,044 households, against one for every 1,518 across the U.S. The official count rose 9.5% from 2019 to 2023, against +24.3% for the U.S.
Which market in Massachusetts has the highest market score for coffee shops and cafes?
Among 7 scored metro areas in or partly in Massachusetts, the Worcester metro area scores highest, at 67 (upper middle). Among 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest, at 45 (lower middle). Among 14 scored counties in Massachusetts, Worcester County scores highest, at 64 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Massachusetts scores 52 for coffee shops and cafes (upper middle), #25 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Massachusetts. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Coffee shops and cafes in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for coffee shops and cafes across the U.S. · All business types in Massachusetts
Related business types in Massachusetts
- Restaurants and cafes29,600 listings
- Sit-down restaurants16,727 listings
- Fast food and sandwich shops2,459 listings
- Pizza2,883 listings
- Bakeries and dessert shops3,355 listings
Screening a site or an acquisition in Massachusetts?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.