Market rankings · Massachusetts
Real estate agents and brokers in Massachusetts
Markets across Massachusetts ranked by the Groundwork market score for real estate agents and brokers, with competitor counts and household spending for each.
- Listings
- 8,752
- 401 chain locations (5%)
- Official establishments
- 2,359
- +8.9% since 2019
- Household spending a year
- $56.9B
- On rent and homeowner costs
- Listings per 10k households
- 31.4
- 3% above the U.S.
- Housing spending per listing (U.S. = 100)
- 119
- 19% above the U.S.
- Rank among states
- #4 of 51
- Market score 71 · Upper middle
A site report maps the real estate agents and brokers on map listings around any address in Massachusetts by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 8,752 real estate agents and brokers in Massachusetts. Of those, 401 are chain locations, or 5%, against 4% across the U.S. Per 10,000 households, that is 31.4, 3% above the U.S. rate of 30.6.
Household spending on rent and homeowner costs in Massachusetts comes to about $56.9B a year: $20,433 per household, 23% above the U.S. average. Housing spending per office is 19% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
In 2023, official counts showed 2,359 businesses with payroll in Massachusetts classed as offices of real estate agents and brokers, up 8.9% from 2019. That is one for every 1,181 households, against one for every 788 across the U.S. Across the U.S., the count rose 20.1% over the same years. Since fiscal 2022, 40 SBA-backed loans worth $6.9M have gone to businesses classed as offices of real estate agents and brokers in Massachusetts.
Among the 50 states and DC, Massachusetts ranks #4 for real estate agents and brokers, with a Groundwork market score of 71 (upper middle). Of the 7 scored metro areas in or partly in Massachusetts, the Amherst Town-Northampton metro area scores highest (91). Of the 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest (80).
Every market in Massachusetts for real estate agents and brokers
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Massachusetts, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Amherst Town-Northampton, MA | 91 | 129 | 20.8 | 166 | +10.4% | #1 of 387 |
| 2Worcester, MA | 80 | 739 | 22.0 | 163 | +3.7% | #6 of 387 |
| 3Springfield, MA | 70 | 394 | 21.4 | 149 | +0.2% | #39 of 387 |
| Providence-Warwick, RI-MA | 65 | 1,717 | 25.4 | 135 | +2.1% | #62 of 387 |
| 4Pittsfield, MA | 64 | 136 | 23.6 | 139 | −1.2% | #69 of 387 |
| 5Boston-Cambridge-Newton, MA-NH | 59 | 6,765 | 34.9 | 112 | +2.3% | #99 of 387 |
| 6Barnstable Town, MA | 37 | 529 | 50.0 | 73 | +2.4% | #315 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 80 | 39 | 12.4 | 258 | −0.3% | #9 of 533 |
| 2Nantucket, MA | 38 | 44 | 83.8 | 52 | +3.6% | #421 of 533 |
| 3Vineyard Haven, MA | 37 | 57 | 75.2 | 53 | +3.1% | #436 of 533 |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 81 | 129 | 20.8 | 166 | +10.4% | #18 of 2,176 |
| 2Franklin County, MA | 77 | 39 | 12.4 | 258 | −0.3% | #63 of 2,176 |
| 3Worcester County, MA | 68 | 739 | 22.0 | 163 | +3.7% | #284 of 2,176 |
| 4Bristol County, MA | 62 | 570 | 24.4 | 140 | +2.9% | #491 of 2,176 |
| 5Hampden County, MA | 60 | 394 | 21.4 | 149 | +0.2% | #566 of 2,176 |
| 6Essex County, MA | 60 | 878 | 28.0 | 132 | +2.3% | #573 of 2,176 |
| 7Middlesex County, MA | 56 | 2,086 | 32.9 | 125 | +2.8% | #764 of 2,176 |
| 8Plymouth County, MA | 56 | 662 | 32.6 | 118 | +3.5% | #766 of 2,176 |
| 9Berkshire County, MA | 55 | 136 | 23.6 | 139 | −1.2% | #795 of 2,176 |
| 10Norfolk County, MA | 49 | 1,072 | 37.8 | 109 | +2.2% | #1,119 of 2,176 |
| 11Suffolk County, MA | 37 | 1,417 | 43.3 | 84 | +0.1% | #1,762 of 2,176 |
| 12Barnstable County, MA | 37 | 529 | 50.0 | 73 | +2.4% | #1,768 of 2,176 |
| 13Nantucket County, MA | 35 | 44 | 83.8 | 52 | +3.6% | #1,873 of 2,176 |
| 14Dukes County, MA | 34 | 57 | 75.2 | 53 | +3.1% | #1,918 of 2,176 |
Questions
How many real estate agents and brokers are in Massachusetts?
Massachusetts has 8,752 real estate agents and brokers on map listings as of September 2026. 401 of them (5%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 2,359 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 8.9% from 2019.
How much do households in Massachusetts spend on rent and homeowner costs?
About $56.9B a year, or $20,433 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). For the 8,752 real estate agents and brokers on map listings, housing spending per office is 19% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 2,785,042 households in Massachusetts and national spending patterns by income.
How does Massachusetts compare with the U.S. for real estate agents and brokers?
Massachusetts has 31.4 real estate agents and brokers per 10,000 households, 3% above the U.S. rate of 30.6. The index of housing spending per office is 119, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Massachusetts would have about 10,438, against 8,752 on map listings. There is one business with payroll in the industry for every 1,181 households, against one for every 788 across the U.S. The official count rose 8.9% from 2019 to 2023, against +20.1% for the U.S.
Which market in Massachusetts has the highest market score for real estate agents and brokers?
Among 7 scored metro areas in or partly in Massachusetts, the Amherst Town-Northampton metro area scores highest, at 91 (very high). Among 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest, at 80 (high). Among 14 scored counties in Massachusetts, Hampshire County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Massachusetts scores 71 for real estate agents and brokers (upper middle), #4 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Massachusetts. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for real estate agents and brokers across the U.S. · All business types in Massachusetts
Related business types in Massachusetts
- Real estate10,737 listings
- Property management868 listings
- Mortgage brokers and lenders1,000 listings
- Home inspectors117 listings
Screening a site or an acquisition in Massachusetts?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.