County profile · Massachusetts
Dukes County, MA market data
How Dukes County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 21,219
- +3.1% since 2020
- Households
- 7,584
- Median household income
- $125,786
- +75.2% vs. 2015–2019, before inflation
- Median home value
- $1,165,800
- Jobs located here
- 7,891
- Highest market score
- 78
- Doctors, dentists and clinics, #127 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Dukes County by name and distance, and the households and spending within reach. Or open the report at the center of Dukes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Dukes County has an estimated 21,219 people and 7,584 households. Population estimates show Dukes County grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Dukes County is $125,786, 56% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 75.2%, before inflation.
Relative to the U.S., household spending in Dukes County runs highest on child care and other personal services (an index of 149, where 100 is the U.S. average) and lowest on pets (92).
Of the business types scored in Dukes County, medical and dental practices (78), insurance agencies (65) and barbershops (64) have the highest Groundwork market scores. For medical and dental practices, that ranks #127 of 2,394 scored counties.
Dukes County is part of the Vineyard Haven area. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (7.7 times the U.S. rate) and lowest for medical and dental practices (44% below the U.S. rate).
All 56 business types in Dukes County
Highest Groundwork market score first. Each score compares Dukes County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 78 | #127 of 2,394 | 36 | 47.5 | $310K | 203 | 11 |
| Insurance agencies | 65 | #607 of 2,272 | 5 | 6.6 | $2.8M | 224 | 7 |
| Barbershops | 64 | #372 of 1,356 | 5 | 6.6 | $1.9M | 100 | Under 3 |
| Auto repair and car care | 63 | #603 of 2,401 | 16 | 21.1 | $517K | 192 | 18 |
| Home repair trades | 62 | #478 of 2,057 | 9 | 11.9 | $3.3M | 136 | 76 |
| Auto repair shops | 62 | #636 of 2,378 | 10 | 13.2 | $827K | 186 | 14 |
| Fast food and sandwich shops | 61 | #684 of 2,222 | 10 | 13.2 | $3.8M | 125 | 27 |
| Dentists and orthodontists | 57 | #694 of 1,886 | 11 | 14.5 | $1M | 103 | 5 |
| Chiropractors | 56 | #577 of 1,490 | 5 | 6.6 | $2.2M | 93 | 3 |
| Hair salons | 55 | #911 of 2,339 | 19 | 25.1 | $498K | 116 | 13 |
| Gyms | 51 | #878 of 1,792 | 9 | 11.9 | $1.1M | 88 | 6 |
| Salons, barbers and spas | 44 | #1,526 of 2,385 | 44 | 58.0 | $215K | 101 | 18 |
| Grocery and convenience stores | 42 | #1,532 of 2,402 | 29 | 38.2 | $2M | 60 | 12 |
| Pizza | 39 | #1,493 of 2,090 | 14 | 18.5 | $2.7M | 54 | 27 |
| Spas and skin care | 38 | #1,340 of 1,769 | 15 | 19.8 | $630K | 72 | 3 |
| Electricians | 37 | #884 of 1,160 | 5 | 6.6 | $6M | 50 | 31 |
| Grocery stores | 35 | #1,524 of 2,070 | 14 | 18.5 | $4.2M | 45 | 10 |
| Gyms, studios and classes | 34 | #1,688 of 2,088 | 27 | 35.6 | $383K | 58 | 16 |
| Real estate agents and brokers | 34 | #1,918 of 2,176 | 57 | 75.2 | Index only | 53 | 40 |
| Real estate | 34 | #1,946 of 2,229 | 60 | 79.1 | Index only | 63 | 64 |
| Clothing and shoe stores | 33 | #1,639 of 2,087 | 80 | 105.5 | $270K | 21 | 48 |
| Coffee shops and cafes | 33 | #1,665 of 2,063 | 27 | 35.6 | $1.4M | 38 | 17 |
| Clothing, shoes and laundry | 33 | #1,781 of 2,210 | 103 | 135.8 | $210K | 24 | 48 |
| Restaurants and cafes | 33 | #1,932 of 2,405 | 232 | 305.9 | $164K | 44 | 111 |
| Sit-down restaurants | 33 | #1,945 of 2,405 | 127 | 167.5 | $300K | 45 | 67 |
| Bakeries and dessert shops | 32 | #1,578 of 1,889 | 31 | 40.9 | $1.2M | 30 | 20 |
| Lawn, cleaning and pest control | 31 | #1,563 of 1,771 | 23 | 30.3 | $523K | 31 | 102 |
| Yoga, Pilates and fitness studios | 30 | #701 of 777 | 14 | 18.5 | $738K | 18 | 6 |
| Landscaping and lawn care | 30 | #1,293 of 1,493 | 17 | 22.4 | $708K | 24 | 88 |
| Pet businesses | 30 | #1,876 of 2,200 | 14 | 18.5 | $454K | 52 | 12 |
| Pet grooming and boarding | 29 | #1,211 of 1,461 | 5 | 6.6 | $1.3M | 50 | 7 |
| Gas stations | 28 | #2,032 of 2,358 | 15 | 19.8 | $1.2M | 51 | 11 |
| Child care and preschools | Not scored | Not scored | 4 | 5.3 | $1.6M | 163 | 7 |
| Convenience stores | Not scored | Not scored | 4 | 5.3 | $14.7M | 187 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 5.3 | $3M | 47 | 14 |
| HVAC and plumbing | Not scored | Not scored | 4 | 5.3 | $7.4M | 157 | 41 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 5.3 | $2.6M | 128 | 10 |
| Dry cleaners | Not scored | Not scored | 3 | 4.0 | $7.2M | 46 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 4.0 | $3.2M | 189 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 4.0 | $3.7M | 119 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 4.0 | $2.1M | 47 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 4.0 | $2.1M | 78 | 5 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.6 | $4.1M | Too few | 3 |
| Pest control | Not scored | Not scored | 2 | 2.6 | $6M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.6 | $5.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 2.6 | Index only | Too few | 22 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.3 | $8.3M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.3 | $1.8M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.3 | $21.6M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.3 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 1.3 | $8.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Dukes County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.3M | $1,091 | 114 |
| Gasoline and other fuels | $18.1M | $2,384 | 92 |
| Food away from home | $38.1M | $5,027 | 124 |
| Groceries | $58.8M | $7,755 | 123 |
| Personal care products and services | $9.5M | $1,247 | 124 |
| Child care and other personal services | $6.5M | $863 | 149 |
| Memberships, classes and admissions | $10.3M | $1,362 | 139 |
| Medical and dental services | $11.1M | $1,470 | 114 |
| Pets | $6.4M | $839 | 92 |
| Clothing, shoes and related services | $21.6M | $2,847 | 139 |
| Vehicle insurance | $14M | $1,851 | 95 |
| Home repairs, maintenance and insurance | $29.8M | $3,929 | 130 |
| Lawn care, cleaning and other household services | $12M | $1,587 | 112 |
| Rent and homeowner costs | $163.5M | $21,562 | 129 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Dukes County
- Population, 2025 estimate
- 21,219+3.1% since 2020
- Households
- 7,584
- Median age
- 50.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 103 sq. mi.
- People per square mile
- 203
- Median household income
- $125,786+75.2% vs. 2015–2019, before inflation
- Average household income
- $207,940
- Median home value
- $1,165,800
- Jobs located here
- 7,891
- Daytime population
- 20,942Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dukes County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Dukes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Massachusetts 8
- Barnstable County, MA231,668 people
- Nantucket County, MA14,483 people
- Bristol County, MA582,270 people
- Plymouth County, MA535,075 people
- Norfolk County, MA730,082 people
- Suffolk County, MA785,121 people
- Middlesex County, MA1,638,365 people
- Essex County, MA813,054 people
Questions
How fast is Dukes County, MA growing?
Population estimates put Dukes County at 21,219 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 7,584 households. Median household income rose 75.2% from the 2015–2019 survey, before inflation.
How much do households in Dukes County, MA spend?
Households in Dukes County spend about $163.5M a year on rent and homeowner costs, $58.8M on groceries and $38.1M on food away from home. Set against the U.S., households in Dukes County spend the most on child care and other personal services (an index of 149, where 100 is the U.S. average) and the least on pets (92).
Which business types have the highest market scores in Dukes County, MA?
The highest Groundwork market scores in Dukes County are for medical and dental practices (78), insurance agencies (65) and barbershops (64). Dukes County ranks #127 of 2,394 scored counties for medical and dental practices.
How does Dukes County, MA compare with the U.S.?
The median household income in Dukes County is $125,786 a year, 56% above the U.S. median of $80,734. The population rose 3.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $1,165,800, against $332,700 for the U.S. For its number of households, Dukes County has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (7.7 times the U.S. rate) and the fewest for medical and dental practices (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 32 of the 56 business types have a score in Dukes County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dukes County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Massachusetts · Every U.S. market · How we measure
Screening a site or an acquisition in Dukes County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dukes County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.