Metro area profile · Massachusetts
Springfield, MA metro area market data
How the Springfield metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 464,338
- +0.2% since 2020
- Households
- 184,471
- Median household income
- $71,306
- Median home value
- $298,800
- Jobs located here
- 204,758
- Highest market score
- 74
- HVAC and plumbing, #22 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Springfield metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Springfield metro area has an estimated 464,338 people and 184,471 households. Population estimates show the Springfield metro area grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Springfield metro area is $71,306, 12% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Springfield metro area runs highest on clothing, shoes and related services (an index of 105, where 100 is the U.S. average) and lowest on pets (67).
Of the business types scored in the Springfield metro area, HVAC and plumbing companies (74), real estate agents and brokers (70) and clothing and shoe stores (69) have the highest Groundwork market scores. For HVAC and plumbing companies, that ranks #22 of 387 scored metro areas.
The Springfield metro area is made up of one county, Hampden County. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (40% above the U.S. rate) and lowest for mortgage brokers and lenders (44% below the U.S. rate).
All 56 business types in the Springfield metro area
Highest Groundwork market score first. Each score compares the Springfield metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| HVAC and plumbing | 74 | #22 of 387 | 76 | 4.1 | $7.2M | 152 | 122 |
| Real estate agents and brokers | 70 | #39 of 387 | 394 | 21.4 | Index only | 149 | 89 |
| Clothing and shoe stores | 69 | #64 of 387 | 230 | 12.5 | $1.7M | 137 | 116 |
| Mortgage brokers and lenders | 68 | #40 of 373 | 45 | 2.4 | Index only | 182 | 17 |
| Spas and skin care | 68 | #42 of 387 | 128 | 6.9 | $1.4M | 157 | 27 |
| Real estate | 67 | #52 of 387 | 493 | 26.7 | Index only | 150 | 238 |
| Optometrists and eye care | 67 | #66 of 386 | 52 | 2.8 | $4.1M | 130 | 16 |
| Home repair trades | 66 | #63 of 387 | 180 | 9.8 | $3.1M | 126 | 283 |
| Clothing, shoes and laundry | 66 | #88 of 387 | 353 | 19.1 | $1.1M | 129 | 145 |
| Fast food and sandwich shops | 65 | #102 of 387 | 208 | 11.3 | $3.3M | 110 | 286 |
| Roofing and gutters | 63 | #88 of 381 | 56 | 3.0 | $9.8M | 116 | 29 |
| Primary care and pediatrics | 62 | #104 of 387 | 83 | 4.5 | $2.5M | 143 | 165 |
| Restaurants and cafes | 62 | #111 of 387 | 1,665 | 90.3 | $418K | 113 | 739 |
| Chiropractors | 61 | #105 of 386 | 65 | 3.5 | $3.3M | 136 | 35 |
| Dry cleaners | 59 | #92 of 272 | 19 | 1.0 | $21M | 134 | 16 |
| Yoga, Pilates and fitness studios | 57 | #109 of 347 | 32 | 1.7 | $4.9M | 121 | 42 |
| Gyms | 57 | #124 of 387 | 123 | 6.7 | $1.3M | 98 | 42 |
| Doctors, dentists and clinics | 55 | #152 of 387 | 1,313 | 71.2 | $161K | 106 | 441 |
| Veterinarians | 55 | #158 of 384 | 39 | 2.1 | $2.9M | 106 | 26 |
| Property management | 52 | #166 of 374 | 51 | 2.8 | Index only | 113 | 91 |
| Child care and preschools | 52 | #180 of 387 | 100 | 5.4 | $1M | 101 | 108 |
| Sit-down restaurants | 50 | #186 of 387 | 922 | 50.0 | $755K | 114 | 335 |
| Coffee shops and cafes | 50 | #189 of 387 | 152 | 8.2 | $4.6M | 124 | 115 |
| Insurance agencies | 49 | #189 of 387 | 186 | 10.1 | $1.4M | 113 | 119 |
| Hair salons | 48 | #198 of 387 | 383 | 20.8 | $460K | 107 | 108 |
| Physical therapy | 48 | #206 of 386 | 89 | 4.8 | $2.4M | 99 | 54 |
| Electricians | 48 | #211 of 383 | 48 | 2.6 | $11.5M | 96 | 132 |
| Salons, barbers and spas | 48 | #216 of 387 | 771 | 41.8 | $228K | 107 | 179 |
| Pizza | 47 | #223 of 387 | 174 | 9.4 | $4M | 79 | 286 |
| Oil change and quick lube | 46 | #172 of 290 | 9 | 0.5 | $16.1M | 117 | 13 |
| Bakeries and dessert shops | 45 | #240 of 387 | 150 | 8.1 | $4.6M | 112 | 130 |
| Urgent care and walk-in clinics | 44 | #121 of 197 | 12 | 0.7 | $17.6M | 72 | 8 |
| Pet businesses | 44 | #242 of 387 | 147 | 8.0 | $767K | 87 | 62 |
| Pest control | 43 | #221 of 345 | 30 | 1.6 | $7.5M | 74 | 11 |
| Dentists and orthodontists | 42 | #254 of 387 | 200 | 10.8 | $1.1M | 107 | 163 |
| Pet grooming and boarding | 42 | #263 of 386 | 53 | 2.9 | $2.1M | 84 | 23 |
| House cleaning | 41 | #260 of 375 | 40 | 2.2 | $5.6M | 88 | 80 |
| Laundromats | 40 | #245 of 364 | 39 | 2.1 | $10.3M | 82 | 13 |
| Tire shops | 40 | #261 of 386 | 60 | 3.3 | $2.4M | 96 | 25 |
| Grocery and convenience stores | 40 | #262 of 387 | 367 | 19.9 | $3.3M | 97 | 229 |
| Gyms, studios and classes | 40 | #288 of 387 | 279 | 15.1 | $564K | 85 | 93 |
| Nail salons | 40 | #296 of 387 | 118 | 6.4 | $1.5M | 89 | 32 |
| Grocery stores | 37 | #279 of 387 | 134 | 7.3 | $9M | 97 | 104 |
| Barbershops | 37 | #300 of 387 | 119 | 6.5 | $1.5M | 78 | 10 |
| Funeral homes | 35 | #281 of 377 | 50 | 2.7 | $553K | 81 | 31 |
| Convenience stores | 35 | #290 of 387 | 192 | 10.4 | $6.3M | 79 | 125 |
| Gas stations | 35 | #293 of 387 | 160 | 8.7 | $2.1M | 88 | 142 |
| Car washes and detailing | 33 | #322 of 387 | 72 | 3.9 | $2M | 80 | 24 |
| Pet stores | 30 | #328 of 382 | 32 | 1.7 | $3.5M | 78 | 13 |
| Auto repair and car care | 29 | #333 of 387 | 611 | 33.1 | $237K | 88 | 264 |
| Lawn, cleaning and pest control | 28 | #348 of 387 | 183 | 9.9 | $1.2M | 74 | 308 |
| Martial arts and dance studios | 26 | #375 of 387 | 124 | 6.7 | $1.3M | 63 | 51 |
| Landscaping and lawn care | 23 | #356 of 385 | 113 | 6.1 | $2M | 68 | 217 |
| Auto repair shops | 23 | #359 of 387 | 388 | 21.0 | $373K | 84 | 199 |
| Collision repair and body shops | 19 | #362 of 381 | 60 | 3.3 | $2.4M | 78 | 53 |
| Home inspectors | Not scored | Not scored | 3 | 0.2 | Index only | 406 | 11 |
Household spending in the Springfield metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $144.7M | $784 | 82 |
| Gasoline and other fuels | $336.8M | $1,826 | 70 |
| Food away from home | $696M | $3,773 | 93 |
| Groceries | $1.2B | $6,516 | 103 |
| Personal care products and services | $176.1M | $954 | 95 |
| Child care and other personal services | $100.9M | $547 | 94 |
| Memberships, classes and admissions | $157.2M | $852 | 87 |
| Medical and dental services | $211.5M | $1,146 | 89 |
| Pets | $112.8M | $611 | 67 |
| Clothing, shoes and related services | $399.9M | $2,168 | 105 |
| Vehicle insurance | $263.5M | $1,428 | 73 |
| Home repairs, maintenance and insurance | $550.8M | $2,986 | 99 |
| Lawn care, cleaning and other household services | $225.9M | $1,225 | 87 |
| Rent and homeowner costs | $3.2B | $17,355 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Springfield metro area
- Population, 2025 estimate
- 464,338+0.2% since 2020
- Households
- 184,471
- Median age
- 40.6
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.6
- Land area
- 617 sq. mi.
- People per square mile
- 750
- Median household income
- $71,306
- Average household income
- $94,828
- Median home value
- $298,800
- Jobs located here
- 204,758
- Daytime population
- 449,264Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Springfield metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Springfield metro area 1
- Hampden County, MA462,815 people
Other markets based in Massachusetts 8
- Boston-Cambridge-Newton, MA-NH metro area4,953,354 people
- Worcester, MA metro area867,788 people
- Barnstable Town, MA metro area231,668 people
- Amherst Town-Northampton, MA metro area162,028 people
- Pittsfield, MA metro area129,430 people
- Greenfield, MA area70,944 people
- Vineyard Haven, MA area20,933 people
- Nantucket, MA area14,483 people
Questions
How fast is the Springfield, MA metro area growing?
Population estimates put the Springfield metro area at 464,338 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 184,471 households.
How much do households in the Springfield, MA metro area spend?
Households in the Springfield metro area spend about $3.2B a year on rent and homeowner costs, $1.2B on groceries and $696M on food away from home. Set against the U.S., households in the Springfield metro area spend the most on clothing, shoes and related services (an index of 105, where 100 is the U.S. average) and the least on pets (67).
Which business types have the highest market scores in the Springfield, MA metro area?
The highest Groundwork market scores in the Springfield metro area are for HVAC and plumbing companies (74), real estate agents and brokers (70) and clothing and shoe stores (69). The Springfield metro area ranks #22 of 387 scored metro areas for HVAC and plumbing companies.
How does the Springfield, MA metro area compare with the U.S.?
The median household income in the Springfield metro area is $71,306 a year, 12% below the U.S. median of $80,734. The population rose 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $298,800, against $332,700 for the U.S. For its number of households, the Springfield metro area has the most map listings, relative to the U.S., for urgent care and walk-in clinics (40% above the U.S. rate) and the fewest for mortgage brokers and lenders (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Springfield metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Springfield metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Massachusetts · Every U.S. market · How we measure
Screening a site or an acquisition in the Springfield metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.