Market rankings · Massachusetts
Funeral homes in Massachusetts
Every metro area, small-town market and county in Massachusetts, ranked by the Groundwork market score for funeral homes, with competitor counts and household spending for each.
- Listings
- 587
- 27 chain locations (5%)
- Official establishments
- 370
- −6.1% since 2019
- Household spending a year
- $410.1M
- On funerals
- Listings per 10k households
- 2.1
- In line with the U.S.
- Spending per listing
- $699K
- 3% above the U.S.
- Rank among states
- #21 of 51
- Market score 58 · Upper middle
A site report maps the funeral homes on map listings around any address in Massachusetts by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Massachusetts has 587 funeral homes on map listings as of September 2026. 27 of them (5%) are chain locations, against 10% across the U.S. That comes to 2.1 for every 10,000 households, in line with the U.S. rate of 2.1.
Households in Massachusetts spend about $410.1M a year on funerals, or $147 per household, 3% above the U.S. average. Spread across 587 funeral homes, that is $699K per home, 3% above the U.S. figure of $679K.
In 2023, official counts showed 370 businesses with payroll in Massachusetts classed as funeral homes and funeral services, down 6.1% from 2019. That is one for every 7,527 households, against one for every 8,510 across the U.S. Across the U.S., the count fell 1.7% over the same years. Since fiscal 2022, 11 SBA-backed loans worth $19.4M have gone to businesses classed as funeral homes and funeral services in Massachusetts.
Among the 50 states and DC, Massachusetts ranks #21 for funeral homes, with a Groundwork market score of 58 (upper middle). Of the 7 scored metro areas in or partly in Massachusetts, the Barnstable Town metro area scores highest (66). The one scored small-town market in or partly in Massachusetts, the Greenfield area, scores 57.
Every market in Massachusetts for funeral homes
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Massachusetts, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Barnstable Town, MA | 66 | 24 | 2.3 | $945K | +2.4% | #88 of 377 |
| 2Amherst Town-Northampton, MA | 59 | 15 | 2.4 | $620K | +10.4% | #130 of 377 |
| 3Boston-Cambridge-Newton, MA-NH | 56 | 360 | 1.9 | $772K | +2.3% | #142 of 377 |
| 4Worcester, MA | 48 | 85 | 2.5 | $564K | +3.7% | #193 of 377 |
| Providence-Warwick, RI-MA | 47 | 150 | 2.2 | $666K | +2.1% | #194 of 377 |
| 5Springfield, MA | 35 | 50 | 2.7 | $553K | +0.2% | #281 of 377 |
| 6Pittsfield, MA | 33 | 18 | 3.1 | $560K | −1.2% | #292 of 377 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 57 | 12 | 3.8 | $417K | −0.3% | #135 of 365 |
| Vineyard Haven, MA | Not scored | 1 | 1.3 | $1.8M | +3.1% | |
| Nantucket, MA | Not scored | 0 | 0.0 | n/a | +3.6% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Barnstable County, MA | 77 | 24 | 2.3 | $945K | +2.4% | #109 of 1,472 |
| 2Plymouth County, MA | 72 | 44 | 2.2 | $745K | +3.5% | #202 of 1,472 |
| 3Essex County, MA | 68 | 60 | 1.9 | $813K | +2.3% | #280 of 1,472 |
| 4Hampshire County, MA | 68 | 15 | 2.4 | $620K | +10.4% | #295 of 1,472 |
| 5Middlesex County, MA | 65 | 116 | 1.8 | $772K | +2.8% | #355 of 1,472 |
| 6Norfolk County, MA | 65 | 61 | 2.2 | $723K | +2.2% | #358 of 1,472 |
| 7Worcester County, MA | 61 | 85 | 2.5 | $564K | +3.7% | #463 of 1,472 |
| 8Bristol County, MA | 59 | 52 | 2.2 | $649K | +2.9% | #504 of 1,472 |
| 9Suffolk County, MA | 54 | 49 | 1.5 | $734K | +0.1% | #594 of 1,472 |
| 10Hampden County, MA | 52 | 50 | 2.7 | $553K | +0.2% | #654 of 1,472 |
| 11Berkshire County, MA | 51 | 18 | 3.1 | $560K | −1.2% | #681 of 1,472 |
| 12Franklin County, MA | 44 | 12 | 3.8 | $417K | −0.3% | #867 of 1,472 |
| Dukes County, MA | Not scored | 1 | 1.3 | $1.8M | +3.1% | |
| Nantucket County, MA | Not scored | 0 | 0.0 | n/a | +3.6% |
Markets with fewer than 5 funeral homes on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many funeral homes are in Massachusetts?
Map listings as of September 2026 show 587 funeral homes in Massachusetts. 27 of them (5%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 370 businesses with payroll classed as funeral homes and funeral services in 2023, down 6.1% from 2019.
How much do households in Massachusetts spend on funerals?
About $410.1M a year, or $147 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 587 funeral homes on map listings, it comes to $699K per home. It is estimated from the incomes of the 2,785,042 households in Massachusetts and national spending patterns by income.
How does Massachusetts compare with the U.S. for funeral homes?
Massachusetts has 2.1 funeral homes per 10,000 households, in line with the U.S. rate of 2.1. Spending per home is $699K, 3% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Massachusetts would have about 604, against 587 on map listings. There is one business with payroll in the industry for every 7,527 households, against one for every 8,510 across the U.S. The official count fell 6.1% from 2019 to 2023, against −1.7% for the U.S.
Which market in Massachusetts has the highest market score for funeral homes?
Among 7 scored metro areas in or partly in Massachusetts, the Barnstable Town metro area scores highest, at 66 (upper middle). The one scored small-town market in or partly in Massachusetts is the Greenfield area, at 57 (upper middle). Among 12 scored counties in Massachusetts, Barnstable County scores highest, at 77 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Massachusetts scores 58 for funeral homes (upper middle), #21 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Massachusetts. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Funeral homes in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for funeral homes across the U.S. · All business types in Massachusetts
Screening a site or an acquisition in Massachusetts?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.