Fitness and classes · County · New Mexico
Gyms in Otero County, NM
How Otero County, NM compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #170 of 1,792 scored counties
#3 of 19 scored counties in New Mexico
- Listings
- 13
- 2 chain locations (15%)
- Official establishments
- 4
- All fitness and recreational sports centers
- Household spending a year
- $18.9M
- On memberships, classes and admissions · $774 a household
- Spending per listing
- $1.5M
- 12% above the U.S.
- Listings per 10k households
- 5.3
- 30% below the U.S.
- Population, 2025
- 70,368
- +3.7% since 2020
See the gyms around any address in Otero County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Otero County scores 73 (upper middle) on the Groundwork market score for gyms, ranking #170 of 1,792 scored counties and #3 of 19 scored counties in New Mexico. That puts it in the top 10% of counties for gyms.
At $774 per household (21% below the U.S. average), households in Otero County spend about $18.9M a year on memberships, classes and admissions. That works out to $1.5M per gym, 12% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 13 gyms on map listings in Otero County as of September 2026. 2 of them (15%) are chain locations, against 28% across the U.S. That comes to 5.3 for every 10,000 households, 30% below the U.S. rate of 7.6.
The official count of businesses with payroll classed as fitness and recreational sports centers in Otero County was 4 in 2023. That is one for every 6,120 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Population estimates put the population change in Otero County from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%).
How Otero County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.3 | 6.8 | 7.6 |
| Spending per listing | $1.5M | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 6,120 | 4,166 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +5.8% |
| Population growth, 2020–2025 | +3.7% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $774 | $919 | $983 |
| Median household income | $55,876 | $64,059 | $80,734 |
| Groundwork market score | 73 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 4All fitness and recreational sports centers
- Employees, 2023
- 20
- Annual payroll, 2023
- $474K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 132 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Otero County
- Population, 2025 estimate
- 70,368+3.7% since 2020
- Households
- 24,480
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 6,613 sq. mi.
- People per square mile
- 10
- Median household income
- $55,876+33.1% vs. 2015–2019, before inflation
- Average household income
- $74,572
- Median home value
- $162,700
- Jobs located here
- 16,220
- Daytime population
- 63,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for gyms, numbered among those based in New Mexico, with Otero County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 89 | 34 | 6.0 | $1.9M | +6.9% | #19 of 1,792 |
| 2Doña Ana County, NM | 81 | 34 | 4.0 | $2M | +4.1% | #57 of 1,792 |
| 3Otero County, NM | 73 | 13 | 5.3 | $1.5M | +3.7% | #170 of 1,792 |
| 4Eddy County, NM | 70 | 15 | 6.4 | $1.7M | +0.3% | #228 of 1,792 |
| 5Valencia County, NM | 70 | 16 | 5.8 | $1.4M | +7.2% | #235 of 1,792 |
| 6Santa Fe County, NM | 69 | 47 | 6.6 | $1.7M | +1.2% | #241 of 1,792 |
| 7Rio Arriba County, NM | 65 | 5 | 3.2 | $2.6M | −1.0% | #340 of 1,792 |
| 8Lea County, NM | 58 | 24 | 9.7 | $1M | +0.2% | #626 of 1,792 |
| 9Los Alamos County, NM | 56 | 10 | 12.1 | $1.6M | 0.0% | #676 of 1,792 |
| 10Taos County, NM | 54 | 10 | 6.4 | $1.3M | +0.3% | #754 of 1,792 |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Otero County, NM?
As of September 2026, map listings count 13 gyms in Otero County. 2 of them (15%) are chain locations. The listings count gyms and fitness centers. Official counts show 4 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Otero County, NM spend on memberships, classes and admissions?
About $18.9M a year, or $774 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 13 gyms on map listings, it comes to $1.5M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 24,480 households in Otero County and national spending patterns by income.
How does Otero County, NM compare with the U.S. for gyms?
Otero County has 5.3 gyms per 10,000 households, 30% below the U.S. rate of 7.6. Spending per gym is $1.5M, 12% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Otero County would have about 15, against 13 on map listings. There is one business with payroll in the industry for every 6,120 households, against one for every 3,109 across the U.S.
How fast is Otero County, NM growing?
Population estimates put Otero County at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income in Otero County is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 73 for gyms (upper middle), #170 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.