Fitness and classes · County · New Mexico
Gyms in Mora County, NM
Competitor counts, household spending and official business counts for gyms in Mora County, NM, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 0
- None on the map
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.4M
- On memberships, classes and admissions · $692 a household
- Spending per listing
- n/a
- Listings per 10k households
- 0.0
- Population, 2025
- 4,051
- −3.3% since 2020
See the gyms around any address in Mora County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mora County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $692 per household (30% below the U.S. average), households in Mora County spend about $1.4M a year on memberships, classes and admissions. The spending figure covers all memberships, classes and admissions, not only gyms.
Map listings as of September 2026 show no gyms in Mora County. At the national ratio of gyms to household spending, Mora County would have about 1, against none on map listings.
Official counts don’t publish a figure for fitness and recreational sports centers in Mora County, since they leave out counts under 3.
Between 2020 and 2025, the population of Mora County declined 3.3%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Mora County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mora County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.0 | 6.8 | 7.6 |
| Spending per listing | n/a | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 4,166 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +5.8% |
| Population growth, 2020–2025 | −3.3% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $692 | $919 | $983 |
| Median household income | $53,663 | $64,059 | $80,734 |
| Groundwork market score | Not scored | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 0
- Listings at the U.S. rate for this spending
- 1The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Mora County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Mora County
- Population, 2025 estimate
- 4,051−3.3% since 2020
- Households
- 1,968
- Median age
- 50.9
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.4
- Land area
- 1,926 sq. mi.
- People per square mile
- 2
- Median household income
- $53,663
- Average household income
- $70,949
- Median home value
- $122,600
- Jobs located here
- 1,152
- Daytime population
- 4,150Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mora County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Mora County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for gyms, numbered among those based in New Mexico, with Mora County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 89 | 34 | 6.0 | $1.9M | +6.9% | #19 of 1,792 |
| 2Doña Ana County, NM | 81 | 34 | 4.0 | $2M | +4.1% | #57 of 1,792 |
| 3Otero County, NM | 73 | 13 | 5.3 | $1.5M | +3.7% | #170 of 1,792 |
| 4Eddy County, NM | 70 | 15 | 6.4 | $1.7M | +0.3% | #228 of 1,792 |
| 5Valencia County, NM | 70 | 16 | 5.8 | $1.4M | +7.2% | #235 of 1,792 |
| 6Santa Fe County, NM | 69 | 47 | 6.6 | $1.7M | +1.2% | #241 of 1,792 |
| 7Rio Arriba County, NM | 65 | 5 | 3.2 | $2.6M | −1.0% | #340 of 1,792 |
| 8Lea County, NM | 58 | 24 | 9.7 | $1M | +0.2% | #626 of 1,792 |
| 9Los Alamos County, NM | 56 | 10 | 12.1 | $1.6M | 0.0% | #676 of 1,792 |
| 10Taos County, NM | 54 | 10 | 6.4 | $1.3M | +0.3% | #754 of 1,792 |
| Mora County, NM | Not scored | 0 | 0.0 | n/a | −3.3% |
Other business types in Mora County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Mora County, NM?
There are no gyms on map listings in Mora County as of September 2026. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Mora County: counts under 3 are left out.
How much do households in Mora County, NM spend on memberships, classes and admissions?
About $1.4M a year, or $692 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 1,968 households in Mora County and national spending patterns by income.
How does Mora County, NM compare with the U.S. for gyms?
Mora County has no gyms on map listings. At the U.S. ratio of gyms to household spending, Mora County would have about 1, against none on map listings.
How fast is Mora County, NM growing?
Population estimates put Mora County at 4,051 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 1,968 households. Median household income in Mora County is $53,663, 34% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mora County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Mora County
Screening a site or an acquisition in Mora County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mora County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.