Fitness and classes · Small-town market · New Mexico
Gyms in the Deming, NM area
How the Deming, NM area compares with other small-town markets and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 1 chain location (33%)
- Official establishments
- 3
- All fitness and recreational sports centers
- Household spending a year
- $5.2M
- On memberships, classes and admissions · $567 a household
- Spending per listing
- $1.7M
- 34% above the U.S.
- Listings per 10k households
- 3.3
- 57% below the U.S.
- Population, 2025
- 25,407
- −0.2% since 2020
See the gyms around any address in the Deming area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Deming area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $567 per household (42% below the U.S. average), households in the Deming area spend about $5.2M a year on memberships, classes and admissions. That is about $1.7M of household spending for each gym on map listings, 34% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 3 gyms on map listings in the Deming area as of September 2026. Per 10,000 households, that is 3.3, 57% below the U.S. rate of 7.6.
Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in the Deming area in 2023. That is one for every 3,074 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
Population estimates show the Deming area declined 0.2% from 2020 to 2025, against +3.1% for the U.S. With 3 gyms on map listings, the Deming area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Deming area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Deming area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.3 | 6.8 | 7.6 |
| Spending per listing | $1.7M | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,074 | 4,166 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +5.8% |
| Population growth, 2020–2025 | −0.2% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $567 | $919 | $983 |
| Median household income | $36,419 | $64,059 | $80,734 |
| Groundwork market score | Not scored | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3All fitness and recreational sports centers
- Employees, 2023
- 44
- Annual payroll, 2023
- $403K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 31 chain location
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Deming area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Deming area
- Population, 2025 estimate
- 25,407−0.2% since 2020
- Households
- 9,223
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 2,965 sq. mi.
- People per square mile
- 9
- Median household income
- $36,419+24.0% vs. 2015–2019, before inflation
- Average household income
- $54,300
- Median home value
- $128,000
- Jobs located here
- 7,479
- Daytime population
- 23,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Deming area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Deming area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for gyms, numbered among those based in New Mexico, with the Deming area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamogordo, NM | 80 | 13 | 5.3 | $1.5M | +3.7% | #13 of 506 |
| 2Carlsbad-Artesia, NM | 72 | 15 | 6.4 | $1.7M | +0.3% | #35 of 506 |
| 3Española, NM | 66 | 5 | 3.2 | $2.6M | −1.0% | #74 of 506 |
| 4Hobbs, NM | 63 | 24 | 9.7 | $1M | +0.2% | #119 of 506 |
| 5Taos, NM | 60 | 10 | 6.4 | $1.3M | +0.3% | #143 of 506 |
| 6Los Alamos, NM | 59 | 10 | 12.1 | $1.6M | 0.0% | #156 of 506 |
| 7Silver City, NM | 57 | 5 | 4.4 | $1.6M | −3.4% | #180 of 506 |
| 8Gallup, NM | 54 | 9 | 4.2 | $1.6M | −6.1% | #213 of 506 |
| 9Clovis, NM | 45 | 17 | 6.5 | $1.1M | −3.3% | #309 of 506 |
| 10Las Vegas, NM | 44 | 8 | 5.8 | $1.2M | −3.2% | #318 of 506 |
| Deming, NM | Not scored | 3 | 3.3 | $1.7M | −0.2% |
Other business types in the Deming area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Deming, NM area?
As of September 2026, map listings count 3 gyms in the Deming area. The listings count gyms and fitness centers. Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in the Deming, NM area spend on memberships, classes and admissions?
About $5.2M a year, or $567 per household. That is 42% below the U.S. average (an index of 58, where 100 is the U.S. average). Spread across the 3 gyms on map listings, it comes to $1.7M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 9,223 households in the Deming area and national spending patterns by income.
How does the Deming, NM area compare with the U.S. for gyms?
The Deming area has 3.3 gyms per 10,000 households, 57% below the U.S. rate of 7.6. Spending per gym is $1.7M, 34% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Deming area would have about 4, against 3 on map listings. There is one business with payroll in the industry for every 3,074 households, against one for every 3,109 across the U.S.
How fast is the Deming, NM area growing?
Population estimates put the Deming area at 25,407 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 9,223 households. Median household income in the Deming area is $36,419, 55% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Deming area has no market score for gyms: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Deming area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Deming area
Screening a site or an acquisition in the Deming area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Deming area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.