Groundwork

Fitness and classes · County · New Mexico

Gyms in Bernalillo County, NM

The gyms in Bernalillo County, NM, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 51 out of 100: Upper middle

Ranked #874 of 1,792 scored counties
#12 of 19 scored counties in New Mexico

Listings
228
79 chain locations (35%)
Official establishments
89
All fitness and recreational sports centers · +8.5% since 2019
Household spending a year
$280.4M
On memberships, classes and admissions · $982 a household
Spending per listing
$1.2M
5% below the U.S.
Listings per 10k households
8.0
5% above the U.S.
Population, 2025
667,601
−1.4% since 2020

See the gyms around any address in Bernalillo County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bernalillo County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 228 gyms in Bernalillo County. 79 of them (35%) are chain locations, against 28% across the U.S. That is 8.0 per 10,000 households, 5% above the U.S. rate of 7.6.

Household spending on memberships, classes and admissions in Bernalillo County comes to about $280.4M a year: $982 per household, in line with the U.S. average. That works out to $1.2M per gym, 5% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

In 2023, official counts showed 89 businesses with payroll in Bernalillo County classed as fitness and recreational sports centers, up 8.5% from 2019. That is one for every 3,208 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 14 SBA-backed loans worth $4.5M have gone to businesses classed as fitness and recreational sports centers in Bernalillo County.

Between 2020 and 2025, the population of Bernalillo County declined 1.4%, against +3.1% for the U.S. For gyms, Bernalillo County has a Groundwork market score of 51 (upper middle): #874 of 1,792 scored counties and #12 of 19 scored counties in New Mexico.

How Bernalillo County compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Bernalillo County, NM compared with New Mexico and the U.S.
MeasureBernalillo CountyNew MexicoU.S.
Listings per 10k households8.06.87.6
Spending per listing$1.2M$1.4M$1.3M
Households per official establishment (all fitness and recreational sports centers)3,2084,1663,109
Official establishment growth, 2019–2023+8.5%+2.0%+5.8%
Population growth, 2020–2025−1.4%+0.3%+3.1%
Spending per household on memberships, classes and admissions$982$919$983
Median household income$69,473$64,059$80,734
Groundwork market score5157

Official counts and lending

Businesses

Official establishments, 2019 to 2023
82 → 89All fitness and recreational sports centers · +8.5% over the period
Employees, 2023
1,635
Annual payroll, 2023
$26.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
22879 chain locations
Listings at the U.S. rate for this spending
216The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
14
Amount
$4.5M

SBA-backed loans to businesses classed as fitness and recreational sports centers in Bernalillo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Bernalillo County

Population, 2025 estimate
667,601−1.4% since 2020
Households
285,495
Median age
40.6
Homes lived in by their owners
65%
Vehicles per household
1.8
Land area
1,162 sq. mi.
People per square mile
580
Median household income
$69,473+30.3% vs. 2015–2019, before inflation
Average household income
$93,350
Median home value
$292,900
Jobs located here
358,969
Daytime population
728,701Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Bernalillo County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Bernalillo County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in New Mexico for gyms, numbered among those based in New Mexico, with Bernalillo County marked.

Top counties in New Mexico

Counties in New Mexico ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM89346.0$1.9M+6.9%#19 of 1,792
2Doña Ana County, NM81344.0$2M+4.1%#57 of 1,792
3Otero County, NM73135.3$1.5M+3.7%#170 of 1,792
4Eddy County, NM70156.4$1.7M+0.3%#228 of 1,792
5Valencia County, NM70165.8$1.4M+7.2%#235 of 1,792
6Santa Fe County, NM69476.6$1.7M+1.2%#241 of 1,792
7Rio Arriba County, NM6553.2$2.6M−1.0%#340 of 1,792
8Lea County, NM58249.7$1M+0.2%#626 of 1,792
9Los Alamos County, NM561012.1$1.6M0.0%#676 of 1,792
10Taos County, NM54106.4$1.3M+0.3%#754 of 1,792
12Bernalillo County, NM512288.0$1.2M−1.4%#874 of 1,792

Other business types in Bernalillo County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Bernalillo County, NM?

There are 228 gyms on map listings in Bernalillo County as of September 2026. 79 of them (35%) are chain locations. The listings count gyms and fitness centers. Official counts show 89 businesses with payroll classed as fitness and recreational sports centers in 2023, up 8.5% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in Bernalillo County, NM spend on memberships, classes and admissions?

About $280.4M a year, or $982 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 228 gyms on map listings, it comes to $1.2M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 285,495 households in Bernalillo County and national spending patterns by income.

How does Bernalillo County, NM compare with the U.S. for gyms?

Bernalillo County has 8.0 gyms per 10,000 households, 5% above the U.S. rate of 7.6. Spending per gym is $1.2M, 5% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Bernalillo County would have about 216, against 228 on map listings. There is one business with payroll in the industry for every 3,208 households, against one for every 3,109 across the U.S. The official count rose 8.5% from 2019 to 2023, against +5.8% for the U.S.

How fast is Bernalillo County, NM growing?

Population estimates put Bernalillo County at 667,601 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 285,495 households. The median household income in Bernalillo County is $69,473 a year, 14% below the U.S. median of $80,734. That rose 30.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bernalillo County scores 51 for gyms (upper middle), #874 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Bernalillo County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Bernalillo County

Screening a site or an acquisition in Bernalillo County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Bernalillo County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.