Fitness and classes · County · New Mexico
Gyms in San Juan County, NM
Competitor counts, household spending and official business counts for gyms in San Juan County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,111 of 1,792 scored counties
#14 of 19 scored counties in New Mexico
- Listings
- 39
- 9 chain locations (23%)
- Official establishments
- 8
- All fitness and recreational sports centers
- Household spending a year
- $33.9M
- On memberships, classes and admissions · $811 a household
- Spending per listing
- $868K
- 33% below the U.S.
- Listings per 10k households
- 9.3
- 22% above the U.S.
- Population, 2025
- 120,340
- −0.9% since 2020
See the gyms around any address in San Juan County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 39 gyms in San Juan County. Of those, 9 are chain locations, or 23%, against 28% across the U.S. That is 9.3 per 10,000 households, 22% above the U.S. rate of 7.6.
Households in San Juan County spend about $33.9M a year on memberships, classes and admissions, or $811 per household, 17% below the U.S. average. That works out to $868K per gym, 33% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
Official counts show 8 businesses with payroll classed as fitness and recreational sports centers in San Juan County in 2023. That is one for every 5,217 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 1 SBA-backed loan worth $55K has gone to businesses classed as fitness and recreational sports centers in San Juan County.
Between 2020 and 2025, the population of San Juan County declined 0.9%, against +3.1% for the U.S. For gyms, San Juan County has a Groundwork market score of 45 (lower middle): #1,111 of 1,792 scored counties and #14 of 19 scored counties in New Mexico.
How San Juan County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Juan County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.3 | 6.8 | 7.6 |
| Spending per listing | $868K | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 5,217 | 4,166 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +5.8% |
| Population growth, 2020–2025 | −0.9% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $811 | $919 | $983 |
| Median household income | $55,872 | $64,059 | $80,734 |
| Groundwork market score | 45 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 8All fitness and recreational sports centers
- Employees, 2023
- 109
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 399 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $55K
SBA-backed loans to businesses classed as fitness and recreational sports centers in San Juan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in San Juan County
- Population, 2025 estimate
- 120,340−0.9% since 2020
- Households
- 41,732
- Median age
- 38.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 5,517 sq. mi.
- People per square mile
- 22
- Median household income
- $55,872+10.6% vs. 2015–2019, before inflation
- Average household income
- $76,826
- Median home value
- $193,800
- Jobs located here
- 45,264
- Daytime population
- 119,349Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Juan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for gyms, numbered among those based in New Mexico, with San Juan County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 89 | 34 | 6.0 | $1.9M | +6.9% | #19 of 1,792 |
| 2Doña Ana County, NM | 81 | 34 | 4.0 | $2M | +4.1% | #57 of 1,792 |
| 3Otero County, NM | 73 | 13 | 5.3 | $1.5M | +3.7% | #170 of 1,792 |
| 4Eddy County, NM | 70 | 15 | 6.4 | $1.7M | +0.3% | #228 of 1,792 |
| 5Valencia County, NM | 70 | 16 | 5.8 | $1.4M | +7.2% | #235 of 1,792 |
| 6Santa Fe County, NM | 69 | 47 | 6.6 | $1.7M | +1.2% | #241 of 1,792 |
| 7Rio Arriba County, NM | 65 | 5 | 3.2 | $2.6M | −1.0% | #340 of 1,792 |
| 8Lea County, NM | 58 | 24 | 9.7 | $1M | +0.2% | #626 of 1,792 |
| 9Los Alamos County, NM | 56 | 10 | 12.1 | $1.6M | 0.0% | #676 of 1,792 |
| 10Taos County, NM | 54 | 10 | 6.4 | $1.3M | +0.3% | #754 of 1,792 |
| 14San Juan County, NM | 45 | 39 | 9.3 | $868K | −0.9% | #1,111 of 1,792 |
Other business types in San Juan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in San Juan County, NM?
There are 39 gyms on map listings in San Juan County as of September 2026. 9 of them (23%) are chain locations. The listings count gyms and fitness centers. Official counts show 8 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in San Juan County, NM spend on memberships, classes and admissions?
About $33.9M a year, or $811 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 39 gyms on map listings, it comes to $868K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 41,732 households in San Juan County and national spending patterns by income.
How does San Juan County, NM compare with the U.S. for gyms?
San Juan County has 9.3 gyms per 10,000 households, 22% above the U.S. rate of 7.6. Spending per gym is $868K, 33% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, San Juan County would have about 26, against 39 on map listings. There is one business with payroll in the industry for every 5,217 households, against one for every 3,109 across the U.S.
How fast is San Juan County, NM growing?
Population estimates put San Juan County at 120,340 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 41,732 households. The median household income in San Juan County is $55,872 a year, 31% below the U.S. median of $80,734. That rose 10.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Juan County scores 45 for gyms (lower middle), #1,111 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Juan County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in San Juan County
Screening a site or an acquisition in San Juan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.