Fitness and classes · Metro area · Montana
Gyms in the Helena, MT metro area
How the Helena, MT metro area compares with other metro areas and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #131 of 387 scored metro areas
#2 of 5 scored metro areas based in Montana
- Listings
- 34
- 5 chain locations (15%)
- Official establishments
- 21
- All fitness and recreational sports centers
- Household spending a year
- $42.5M
- On memberships, classes and admissions · $1,089 a household
- Spending per listing
- $1.3M
- 4% below the U.S.
- Listings per 10k households
- 8.7
- 14% above the U.S.
- Population, 2025
- 97,153
- +7.7% since 2020
See the gyms around any address in the Helena metro area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Helena metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 34 gyms in the Helena metro area. Chain locations make up 15% of them, against 28% across the U.S. That comes to 8.7 for every 10,000 households, 14% above the U.S. rate of 7.6.
At $1,089 per household (11% above the U.S. average), households in the Helena metro area spend about $42.5M a year on memberships, classes and admissions. That works out to $1.3M per gym, 4% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in the Helena metro area was 21 in 2023. That is one for every 1,859 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 5 SBA-backed loans worth $5.1M have gone to businesses classed as fitness and recreational sports centers in the Helena metro area.
Population estimates put the population change in the Helena metro area from 2020 to 2025 at +7.7%, faster than the U.S. (+3.1%). The Groundwork market score for gyms in the Helena metro area is 56 (upper middle), #131 of 387 scored metro areas and #2 of 5 scored metro areas based in Montana.
How the Helena metro area compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Helena metro area | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.7 | 8.6 | 7.6 |
| Spending per listing | $1.3M | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 1,859 | 2,134 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +20.8% | +5.8% |
| Population growth, 2020–2025 | +7.7% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,089 | $1,001 | $983 |
| Median household income | $78,528 | $72,509 | $80,734 |
| Groundwork market score | 56 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21All fitness and recreational sports centers
- Employees, 2023
- 292
- Annual payroll, 2023
- $3.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 345 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $5.1M
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Helena metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Helena metro area
- Population, 2025 estimate
- 97,153+7.7% since 2020
- Households
- 39,033
- Median age
- 42.9
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 6,308 sq. mi.
- People per square mile
- 15
- Median household income
- $78,528
- Average household income
- $105,667
- Median home value
- $401,200
- Jobs located here
- 45,504
- Daytime population
- 94,274Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Helena metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Helena metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Montana
Every Montana market ranked →The highest-scoring metro areas in Montana for gyms, numbered among those based in Montana, with the Helena metro area marked.
Top metro areas in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Billings, MT | 56 | 63 | 8.0 | $1.3M | +4.8% | #130 of 387 |
| 2Helena, MT | 56 | 34 | 8.7 | $1.3M | +7.7% | #131 of 387 |
| 3Missoula, MT | 49 | 49 | 8.9 | $1.2M | +4.7% | #202 of 387 |
| 4Bozeman, MT | 49 | 62 | 12.1 | $1.1M | +7.7% | #204 of 387 |
| 5Great Falls, MT | 44 | 27 | 7.6 | $1.2M | +0.7% | #254 of 387 |
Other business types in the Helena metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Helena, MT metro area?
The Helena metro area has 34 gyms on map listings as of September 2026. 5 of them (15%) are chain locations. The listings count gyms and fitness centers. Official counts show 21 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in the Helena, MT metro area spend on memberships, classes and admissions?
About $42.5M a year, or $1,089 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 34 gyms on map listings, it comes to $1.3M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 39,033 households in the Helena metro area and national spending patterns by income.
How does the Helena, MT metro area compare with the U.S. for gyms?
The Helena metro area has 8.7 gyms per 10,000 households, 14% above the U.S. rate of 7.6. Spending per gym is $1.3M, 4% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, the Helena metro area would have about 33, against 34 on map listings. There is one business with payroll in the industry for every 1,859 households, against one for every 3,109 across the U.S.
How fast is the Helena, MT metro area growing?
Population estimates put the Helena metro area at 97,153 people in 2025, up 7.7% since 2020, faster than the U.S. (+3.1%). It has 39,033 households. The median household income in the Helena metro area is $78,528 a year, 3% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Helena metro area scores 56 for gyms (upper middle), #131 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Helena metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Helena metro area
Screening a site or an acquisition in the Helena metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Helena metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.