Groundwork

Fitness and classes · County · Montana

Gyms in Deer Lodge County, MT

How Deer Lodge County, MT compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
4
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$3.4M
On memberships, classes and admissions · $761 a household
Spending per listing
$851K
35% below the U.S.
Listings per 10k households
8.9
17% above the U.S.
Population, 2025
9,709
+3.0% since 2020

See the gyms around any address in Deer Lodge County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Deer Lodge County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on memberships, classes and admissions in Deer Lodge County comes to about $3.4M a year: $761 per household, 23% below the U.S. average. Spread across 4 gyms, that is $851K per gym, 35% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

Deer Lodge County has 4 gyms on map listings as of September 2026. That comes to 8.9 for every 10,000 households, 17% above the U.S. rate of 7.6.

Official counts don’t publish a figure for fitness and recreational sports centers in Deer Lodge County, since they leave out counts under 3.

Population estimates show Deer Lodge County grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Deer Lodge County compares

The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Deer Lodge County, MT compared with Montana and the U.S.
MeasureDeer Lodge CountyMontanaU.S.
Listings per 10k households8.98.67.6
Spending per listing$851K$1.2M$1.3M
Households per official establishment (all fitness and recreational sports centers)n/a2,1343,109
Official establishment growth, 2019–2023n/a+20.8%+5.8%
Population growth, 2020–2025+3.0%+5.3%+3.1%
Spending per household on memberships, classes and admissions$761$1,001$983
Median household income$57,527$72,509$80,734
Groundwork market scoreNot scored41

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll fitness and recreational sports centers
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
40 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Deer Lodge County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Deer Lodge County

Population, 2025 estimate
9,709+3.0% since 2020
Households
4,473
Median age
48.5
Homes lived in by their owners
73%
Vehicles per household
1.9
Land area
737 sq. mi.
People per square mile
13
Median household income
$57,527
Average household income
$72,037
Median home value
$231,700
Jobs located here
3,306
Daytime population
8,528Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Deer Lodge County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Deer Lodge County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

The highest-scoring counties in Montana for gyms, numbered among those based in Montana, with Deer Lodge County marked.

Top counties in Montana

Counties in Montana ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ravalli County, MT77115.9$1.6M+9.4%#106 of 1,792
2Park County, MT6767.2$1.4M+5.7%#296 of 1,792
3Jefferson County, MT64714.0$925K+9.8%#410 of 1,792
4Lewis and Clark County, MT60247.7$1.4M+5.8%#523 of 1,792
5Lake County, MT56118.7$1M+6.9%#705 of 1,792
6Yellowstone County, MT55598.4$1.3M+4.5%#728 of 1,792
7Gallatin County, MT536212.1$1.1M+7.7%#813 of 1,792
8Missoula County, MT51499.3$1.1M+4.4%#880 of 1,792
9Cascade County, MT50277.6$1.2M+0.7%#914 of 1,792
10Lincoln County, MT5066.6$1M+13.1%#927 of 1,792
Deer Lodge County, MTNot scored48.9$851K+3.0%

Other business types in Deer Lodge County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many gyms are in Deer Lodge County, MT?

Map listings as of September 2026 show 4 gyms in Deer Lodge County. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Deer Lodge County: counts under 3 are left out.

How much do households in Deer Lodge County, MT spend on memberships, classes and admissions?

About $3.4M a year, or $761 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 4 gyms on map listings, it comes to $851K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 4,473 households in Deer Lodge County and national spending patterns by income.

How does Deer Lodge County, MT compare with the U.S. for gyms?

Deer Lodge County has 8.9 gyms per 10,000 households, 17% above the U.S. rate of 7.6. Spending per gym is $851K, 35% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Deer Lodge County would have about 3, against 4 on map listings.

How fast is Deer Lodge County, MT growing?

Population estimates put Deer Lodge County at 9,709 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 4,473 households. Median household income in Deer Lodge County is $57,527, 29% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Deer Lodge County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Deer Lodge County

Screening a site or an acquisition in Deer Lodge County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Deer Lodge County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.