Groundwork

Fitness and classes · County · Montana

Gyms in Cascade County, MT

How Cascade County, MT compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 50 out of 100: Upper middle

Ranked #914 of 1,792 scored counties
#9 of 13 scored counties in Montana

Listings
27
7 chain locations (26%)
Official establishments
13
All fitness and recreational sports centers
Household spending a year
$32.5M
On memberships, classes and admissions · $914 a household
Spending per listing
$1.2M
7% below the U.S.
Listings per 10k households
7.6
In line with the U.S.
Population, 2025
85,029
+0.7% since 2020

See the gyms around any address in Cascade County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cascade County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 27 gyms in Cascade County. Of those, 7 are chain locations, or 26%, against 28% across the U.S. That comes to 7.6 for every 10,000 households, in line with the U.S. rate of 7.6.

Households in Cascade County spend about $32.5M a year on memberships, classes and admissions, or $914 per household, 7% below the U.S. average. Spread across 27 gyms, that is $1.2M per gym, 7% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

In 2023, official counts showed 13 businesses with payroll in Cascade County classed as fitness and recreational sports centers. That is one for every 2,740 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 2 SBA-backed loans worth $110K have gone to businesses classed as fitness and recreational sports centers in Cascade County.

Population estimates show Cascade County grew 0.7% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for gyms in Cascade County is 50 (upper middle), #914 of 1,792 scored counties and #9 of 13 scored counties in Montana.

How Cascade County compares

The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Cascade County, MT compared with Montana and the U.S.
MeasureCascade CountyMontanaU.S.
Listings per 10k households7.68.67.6
Spending per listing$1.2M$1.2M$1.3M
Households per official establishment (all fitness and recreational sports centers)2,7402,1343,109
Official establishment growth, 2019–2023n/a+20.8%+5.8%
Population growth, 2020–2025+0.7%+5.3%+3.1%
Spending per household on memberships, classes and admissions$914$1,001$983
Median household income$67,690$72,509$80,734
Groundwork market score5041

Official counts and lending

Businesses

Official establishments, 2019 to 2023
13 → 13All fitness and recreational sports centers
Employees, 2023
186
Annual payroll, 2023
$2.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
277 chain locations
Listings at the U.S. rate for this spending
25The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$110K

SBA-backed loans to businesses classed as fitness and recreational sports centers in Cascade County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Cascade County

Population, 2025 estimate
85,029+0.7% since 2020
Households
35,615
Median age
40.1
Homes lived in by their owners
69%
Vehicles per household
2.0
Land area
2,698 sq. mi.
People per square mile
31
Median household income
$67,690+35.6% vs. 2015–2019, before inflation
Average household income
$89,832
Median home value
$265,300
Jobs located here
35,854
Daytime population
84,523Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Cascade County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Cascade County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

The highest-scoring counties in Montana for gyms, numbered among those based in Montana, with Cascade County marked.

Top counties in Montana

Counties in Montana ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ravalli County, MT77115.9$1.6M+9.4%#106 of 1,792
2Park County, MT6767.2$1.4M+5.7%#296 of 1,792
3Jefferson County, MT64714.0$925K+9.8%#410 of 1,792
4Lewis and Clark County, MT60247.7$1.4M+5.8%#523 of 1,792
5Lake County, MT56118.7$1M+6.9%#705 of 1,792
6Yellowstone County, MT55598.4$1.3M+4.5%#728 of 1,792
7Gallatin County, MT536212.1$1.1M+7.7%#813 of 1,792
8Missoula County, MT51499.3$1.1M+4.4%#880 of 1,792
9Cascade County, MT50277.6$1.2M+0.7%#914 of 1,792
10Lincoln County, MT5066.6$1M+13.1%#927 of 1,792

Other business types in Cascade County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Cascade County, MT?

Cascade County has 27 gyms on map listings as of September 2026. 7 of them (26%) are chain locations. The listings count gyms and fitness centers. Official counts show 13 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in Cascade County, MT spend on memberships, classes and admissions?

About $32.5M a year, or $914 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 27 gyms on map listings, it comes to $1.2M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 35,615 households in Cascade County and national spending patterns by income.

How does Cascade County, MT compare with the U.S. for gyms?

Cascade County has 7.6 gyms per 10,000 households, in line with the U.S. rate of 7.6. Spending per gym is $1.2M, 7% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Cascade County would have about 25, against 27 on map listings. There is one business with payroll in the industry for every 2,740 households, against one for every 3,109 across the U.S.

How fast is Cascade County, MT growing?

Population estimates put Cascade County at 85,029 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 35,615 households. The median household income in Cascade County is $67,690 a year, 16% below the U.S. median of $80,734. That rose 35.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cascade County scores 50 for gyms (upper middle), #914 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Cascade County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Cascade County

Screening a site or an acquisition in Cascade County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Cascade County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.