Fitness and classes · County · Montana
Gyms in Jefferson County, MT
Competitor counts, household spending and official business counts for gyms in Jefferson County, MT, set against other counties and the U.S.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #410 of 1,792 scored counties
#3 of 13 scored counties in Montana
- Listings
- 7
- 2 chain locations (29%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.5M
- On memberships, classes and admissions · $1,297 a household
- Spending per listing
- $925K
- 29% below the U.S.
- Listings per 10k households
- 14.0
- 84% above the U.S.
- Population, 2025
- 13,329
- +9.8% since 2020
See the gyms around any address in Jefferson County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,297 per household (32% above the U.S. average), households in Jefferson County spend about $6.5M a year on memberships, classes and admissions. That is about $925K of household spending for each gym on map listings, 29% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 7 gyms on map listings in Jefferson County as of September 2026. 2 of them (29%) are chain locations, against 28% across the U.S. That is 14.0 per 10,000 households, 84% above the U.S. rate of 7.6.
Official counts don’t publish a figure for fitness and recreational sports centers in Jefferson County, since they leave out counts under 3. Since fiscal 2022, 2 SBA-backed loans worth $805K have gone to businesses classed as fitness and recreational sports centers in Jefferson County.
Population estimates show Jefferson County grew 9.8% from 2020 to 2025, faster than the U.S. (+3.1%). For gyms, Jefferson County has a Groundwork market score of 64 (upper middle): #410 of 1,792 scored counties and #3 of 13 scored counties in Montana. That puts it in the top quarter of counties.
How Jefferson County compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jefferson County | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.0 | 8.6 | 7.6 |
| Spending per listing | $925K | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 2,134 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +20.8% | +5.8% |
| Population growth, 2020–2025 | +9.8% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,297 | $1,001 | $983 |
| Median household income | $95,490 | $72,509 | $80,734 |
| Groundwork market score | 64 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 72 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $805K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Jefferson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Jefferson County
- Population, 2025 estimate
- 13,329+9.8% since 2020
- Households
- 4,996
- Median age
- 45.7
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.6
- Land area
- 1,657 sq. mi.
- People per square mile
- 8
- Median household income
- $95,490+37.1% vs. 2015–2019, before inflation
- Average household income
- $123,428
- Median home value
- $446,900
- Jobs located here
- 2,743
- Daytime population
- 10,190Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jefferson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Montana
Every Montana market ranked →The highest-scoring counties in Montana for gyms, numbered among those based in Montana, with Jefferson County marked.
Top counties in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ravalli County, MT | 77 | 11 | 5.9 | $1.6M | +9.4% | #106 of 1,792 |
| 2Park County, MT | 67 | 6 | 7.2 | $1.4M | +5.7% | #296 of 1,792 |
| 3Jefferson County, MT | 64 | 7 | 14.0 | $925K | +9.8% | #410 of 1,792 |
| 4Lewis and Clark County, MT | 60 | 24 | 7.7 | $1.4M | +5.8% | #523 of 1,792 |
| 5Lake County, MT | 56 | 11 | 8.7 | $1M | +6.9% | #705 of 1,792 |
| 6Yellowstone County, MT | 55 | 59 | 8.4 | $1.3M | +4.5% | #728 of 1,792 |
| 7Gallatin County, MT | 53 | 62 | 12.1 | $1.1M | +7.7% | #813 of 1,792 |
| 8Missoula County, MT | 51 | 49 | 9.3 | $1.1M | +4.4% | #880 of 1,792 |
| 9Cascade County, MT | 50 | 27 | 7.6 | $1.2M | +0.7% | #914 of 1,792 |
| 10Lincoln County, MT | 50 | 6 | 6.6 | $1M | +13.1% | #927 of 1,792 |
Other business types in Jefferson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Jefferson County, MT?
As of September 2026, map listings count 7 gyms in Jefferson County. 2 of them (29%) are chain locations. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Jefferson County: counts under 3 are left out.
How much do households in Jefferson County, MT spend on memberships, classes and admissions?
About $6.5M a year, or $1,297 per household. That is 32% above the U.S. average (an index of 132, where 100 is the U.S. average). Spread across the 7 gyms on map listings, it comes to $925K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 4,996 households in Jefferson County and national spending patterns by income.
How does Jefferson County, MT compare with the U.S. for gyms?
Jefferson County has 14.0 gyms per 10,000 households, 84% above the U.S. rate of 7.6. Spending per gym is $925K, 29% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Jefferson County would have about 5, against 7 on map listings.
How fast is Jefferson County, MT growing?
Population estimates put Jefferson County at 13,329 people in 2025, up 9.8% since 2020, faster than the U.S. (+3.1%). It has 4,996 households. Median household income in Jefferson County is $95,490, 18% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Jefferson County scores 64 for gyms (upper middle), #410 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jefferson County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Jefferson County
Screening a site or an acquisition in Jefferson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.