Fitness and classes · County · Montana
Gyms in Flathead County, MT
Competitor counts, household spending and official business counts for gyms in Flathead County, MT, set against other counties and the U.S.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #936 of 1,792 scored counties
#11 of 13 scored counties in Montana
- Listings
- 47
- 3 chain locations (6%)
- Official establishments
- 20
- All fitness and recreational sports centers
- Household spending a year
- $45.4M
- On memberships, classes and admissions · $1,025 a household
- Spending per listing
- $965K
- 26% below the U.S.
- Listings per 10k households
- 10.6
- 39% above the U.S.
- Population, 2025
- 115,429
- +10.1% since 2020
See the gyms around any address in Flathead County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Flathead County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Flathead County comes to about $45.4M a year: $1,025 per household, 4% above the U.S. average. Spread across 47 gyms, that is $965K per gym, 26% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 47 gyms on map listings in Flathead County as of September 2026. 3 of them (6%) are chain locations, against 28% across the U.S. That comes to 10.6 for every 10,000 households, 39% above the U.S. rate of 7.6.
In 2023, official counts showed 20 businesses with payroll in Flathead County classed as fitness and recreational sports centers. That is one for every 2,212 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 1 SBA-backed loan worth $825K has gone to businesses classed as fitness and recreational sports centers in Flathead County.
Population estimates show Flathead County grew 10.1% from 2020 to 2025, faster than the U.S. (+3.1%). Flathead County scores 50 (upper middle) on the Groundwork market score for gyms, ranking #936 of 1,792 scored counties and #11 of 13 scored counties in Montana.
How Flathead County compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Flathead County | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.6 | 8.6 | 7.6 |
| Spending per listing | $965K | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 2,212 | 2,134 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +20.8% | +5.8% |
| Population growth, 2020–2025 | +10.1% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,025 | $1,001 | $983 |
| Median household income | $73,925 | $72,509 | $80,734 |
| Groundwork market score | 50 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 20All fitness and recreational sports centers
- Employees, 2023
- 325
- Annual payroll, 2023
- $5.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 473 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $825K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Flathead County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Flathead County
- Population, 2025 estimate
- 115,429+10.1% since 2020
- Households
- 44,233
- Median age
- 43.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 5,087 sq. mi.
- People per square mile
- 22
- Median household income
- $73,925+31.6% vs. 2015–2019, before inflation
- Average household income
- $99,728
- Median home value
- $535,500
- Jobs located here
- 49,504
- Daytime population
- 110,772Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Flathead County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Flathead County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Montana
Every Montana market ranked →The highest-scoring counties in Montana for gyms, numbered among those based in Montana, with Flathead County marked.
Top counties in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ravalli County, MT | 77 | 11 | 5.9 | $1.6M | +9.4% | #106 of 1,792 |
| 2Park County, MT | 67 | 6 | 7.2 | $1.4M | +5.7% | #296 of 1,792 |
| 3Jefferson County, MT | 64 | 7 | 14.0 | $925K | +9.8% | #410 of 1,792 |
| 4Lewis and Clark County, MT | 60 | 24 | 7.7 | $1.4M | +5.8% | #523 of 1,792 |
| 5Lake County, MT | 56 | 11 | 8.7 | $1M | +6.9% | #705 of 1,792 |
| 6Yellowstone County, MT | 55 | 59 | 8.4 | $1.3M | +4.5% | #728 of 1,792 |
| 7Gallatin County, MT | 53 | 62 | 12.1 | $1.1M | +7.7% | #813 of 1,792 |
| 8Missoula County, MT | 51 | 49 | 9.3 | $1.1M | +4.4% | #880 of 1,792 |
| 9Cascade County, MT | 50 | 27 | 7.6 | $1.2M | +0.7% | #914 of 1,792 |
| 10Lincoln County, MT | 50 | 6 | 6.6 | $1M | +13.1% | #927 of 1,792 |
| 11Flathead County, MT | 50 | 47 | 10.6 | $965K | +10.1% | #936 of 1,792 |
Other business types in Flathead County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Flathead County, MT?
As of September 2026, map listings count 47 gyms in Flathead County. 3 of them (6%) are chain locations. The listings count gyms and fitness centers. Official counts show 20 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Flathead County, MT spend on memberships, classes and admissions?
About $45.4M a year, or $1,025 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 47 gyms on map listings, it comes to $965K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 44,233 households in Flathead County and national spending patterns by income.
How does Flathead County, MT compare with the U.S. for gyms?
Flathead County has 10.6 gyms per 10,000 households, 39% above the U.S. rate of 7.6. Spending per gym is $965K, 26% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Flathead County would have about 35, against 47 on map listings. There is one business with payroll in the industry for every 2,212 households, against one for every 3,109 across the U.S.
How fast is Flathead County, MT growing?
Population estimates put Flathead County at 115,429 people in 2025, up 10.1% since 2020, faster than the U.S. (+3.1%). It has 44,233 households. Median household income in Flathead County is $73,925, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Flathead County scores 50 for gyms (upper middle), #936 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Flathead County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Flathead County
Screening a site or an acquisition in Flathead County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Flathead County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.