Fitness and classes · County · Montana
Gyms in Yellowstone County, MT
Competitor counts, household spending and official business counts for gyms in Yellowstone County, MT, set against other counties and the U.S.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #728 of 1,792 scored counties
#6 of 13 scored counties in Montana
- Listings
- 59
- 24 chain locations (41%)
- Official establishments
- 43
- All fitness and recreational sports centers · +13.2% since 2019
- Household spending a year
- $74.1M
- On memberships, classes and admissions · $1,060 a household
- Spending per listing
- $1.3M
- 3% below the U.S.
- Listings per 10k households
- 8.4
- 11% above the U.S.
- Population, 2025
- 172,692
- +4.5% since 2020
See the gyms around any address in Yellowstone County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Yellowstone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Yellowstone County comes to about $74.1M a year: $1,060 per household, 8% above the U.S. average. Spread across 59 gyms, that is $1.3M per gym, 3% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 59 gyms on map listings in Yellowstone County as of September 2026. Chain locations make up 41% of them, against 28% across the U.S. Per 10,000 households, that is 8.4, 11% above the U.S. rate of 7.6.
Official counts show 43 businesses with payroll classed as fitness and recreational sports centers in Yellowstone County in 2023, up 13.2% from 2019. That is one for every 1,626 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 4 SBA-backed loans worth $1.7M have gone to businesses classed as fitness and recreational sports centers in Yellowstone County.
Between 2020 and 2025, the population of Yellowstone County grew 4.5%, faster than the U.S. (+3.1%). Yellowstone County scores 55 (upper middle) on the Groundwork market score for gyms, ranking #728 of 1,792 scored counties and #6 of 13 scored counties in Montana.
How Yellowstone County compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Yellowstone County | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.4 | 8.6 | 7.6 |
| Spending per listing | $1.3M | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 1,626 | 2,134 | 3,109 |
| Official establishment growth, 2019–2023 | +13.2% | +20.8% | +5.8% |
| Population growth, 2020–2025 | +4.5% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,060 | $1,001 | $983 |
| Median household income | $76,570 | $72,509 | $80,734 |
| Groundwork market score | 55 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38 → 43All fitness and recreational sports centers · +13.2% over the period
- Employees, 2023
- 711
- Annual payroll, 2023
- $9.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5924 chain locations
- Listings at the U.S. rate for this spending
- 57The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.7M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Yellowstone County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Yellowstone County
- Population, 2025 estimate
- 172,692+4.5% since 2020
- Households
- 69,897
- Median age
- 39.6
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 2,633 sq. mi.
- People per square mile
- 64
- Median household income
- $76,570+25.0% vs. 2015–2019, before inflation
- Average household income
- $104,900
- Median home value
- $349,500
- Jobs located here
- 90,871
- Daytime population
- 173,526Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Yellowstone County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Yellowstone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Montana
Every Montana market ranked →The highest-scoring counties in Montana for gyms, numbered among those based in Montana, with Yellowstone County marked.
Top counties in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ravalli County, MT | 77 | 11 | 5.9 | $1.6M | +9.4% | #106 of 1,792 |
| 2Park County, MT | 67 | 6 | 7.2 | $1.4M | +5.7% | #296 of 1,792 |
| 3Jefferson County, MT | 64 | 7 | 14.0 | $925K | +9.8% | #410 of 1,792 |
| 4Lewis and Clark County, MT | 60 | 24 | 7.7 | $1.4M | +5.8% | #523 of 1,792 |
| 5Lake County, MT | 56 | 11 | 8.7 | $1M | +6.9% | #705 of 1,792 |
| 6Yellowstone County, MT | 55 | 59 | 8.4 | $1.3M | +4.5% | #728 of 1,792 |
| 7Gallatin County, MT | 53 | 62 | 12.1 | $1.1M | +7.7% | #813 of 1,792 |
| 8Missoula County, MT | 51 | 49 | 9.3 | $1.1M | +4.4% | #880 of 1,792 |
| 9Cascade County, MT | 50 | 27 | 7.6 | $1.2M | +0.7% | #914 of 1,792 |
| 10Lincoln County, MT | 50 | 6 | 6.6 | $1M | +13.1% | #927 of 1,792 |
Other business types in Yellowstone County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Yellowstone County, MT?
As of September 2026, map listings count 59 gyms in Yellowstone County. 24 of them (41%) are chain locations. The listings count gyms and fitness centers. Official counts show 43 businesses with payroll classed as fitness and recreational sports centers in 2023, up 13.2% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Yellowstone County, MT spend on memberships, classes and admissions?
About $74.1M a year, or $1,060 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 59 gyms on map listings, it comes to $1.3M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 69,897 households in Yellowstone County and national spending patterns by income.
How does Yellowstone County, MT compare with the U.S. for gyms?
Yellowstone County has 8.4 gyms per 10,000 households, 11% above the U.S. rate of 7.6. Spending per gym is $1.3M, 3% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Yellowstone County would have about 57, against 59 on map listings. There is one business with payroll in the industry for every 1,626 households, against one for every 3,109 across the U.S. The official count rose 13.2% from 2019 to 2023, against +5.8% for the U.S.
How fast is Yellowstone County, MT growing?
Population estimates put Yellowstone County at 172,692 people in 2025, up 4.5% since 2020, faster than the U.S. (+3.1%). It has 69,897 households. Median household income in Yellowstone County is $76,570, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Yellowstone County scores 55 for gyms (upper middle), #728 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Yellowstone County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Yellowstone County
Screening a site or an acquisition in Yellowstone County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Yellowstone County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.