Fitness and classes · Metro area · Georgia
Gyms in the Macon-Bibb County, GA metro area
How the Macon-Bibb County, GA metro area compares with other metro areas and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #312 of 387 scored metro areas
#10 of 14 scored metro areas based in Georgia
- Listings
- 63
- 21 chain locations (33%)
- Official establishments
- 19
- All fitness and recreational sports centers
- Household spending a year
- $55.1M
- On memberships, classes and admissions · $622 a household
- Spending per listing
- $875K
- 33% below the U.S.
- Listings per 10k households
- 7.1
- 7% below the U.S.
- Population, 2025
- 238,553
- +2.1% since 2020
See the gyms around any address in the Macon-Bibb County metro area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Macon-Bibb County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms, the Macon-Bibb County metro area has a Groundwork market score of 37 (lower middle): #312 of 387 scored metro areas and #10 of 14 scored metro areas based in Georgia. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 63 gyms in the Macon-Bibb County metro area. Chain locations make up 33% of them, against 28% across the U.S. That comes to 7.1 for every 10,000 households, 7% below the U.S. rate of 7.6.
Households in the Macon-Bibb County metro area spend about $55.1M a year on memberships, classes and admissions, or $622 per household, 37% below the U.S. average. Spread across 63 gyms, that is $875K per gym, 33% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in the Macon-Bibb County metro area was 19 in 2023. That is one for every 4,663 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 1 SBA-backed loan worth $230K has gone to businesses classed as fitness and recreational sports centers in the Macon-Bibb County metro area. Population estimates put the population change in the Macon-Bibb County metro area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%).
How the Macon-Bibb County metro area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Macon-Bibb County metro area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.1 | 7.9 | 7.6 |
| Spending per listing | $875K | $1M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 4,663 | 3,435 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | +5.8% |
| Population growth, 2020–2025 | +2.1% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $622 | $792 | $983 |
| Median household income | $59,526 | $77,353 | $80,734 |
| Groundwork market score | 37 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19All fitness and recreational sports centers
- Employees, 2023
- 137
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 6321 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $230K
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Macon-Bibb County metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Macon-Bibb County metro area
- Population, 2025 estimate
- 238,553+2.1% since 2020
- Households
- 88,590
- Median age
- 39.7
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 1,724 sq. mi.
- People per square mile
- 136
- Median household income
- $59,526+34.3% vs. 2015–2019, before inflation
- Average household income
- $85,411
- Median home value
- $188,300
- Jobs located here
- 96,309
- Daytime population
- 240,689Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Macon-Bibb County metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Macon-Bibb County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Georgia
Every Georgia market ranked →The highest-scoring metro areas in Georgia for gyms, numbered among those based in Georgia, with the Macon-Bibb County metro area marked.
Top metro areas in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gainesville, GA | 62 | 51 | 6.9 | $1.2M | +11.4% | #90 of 387 |
| 2Dalton, GA | 60 | 24 | 4.6 | $1.4M | +3.5% | #103 of 387 |
| 3Augusta-Richmond County, GA-SC | 59 | 135 | 5.8 | $1.2M | +4.7% | #111 of 387 |
| 4Hinesville, GA | 53 | 16 | 5.3 | $1M | +12.6% | #164 of 387 |
| 5Warner Robins, GA | 50 | 53 | 7.1 | $1M | +8.2% | #196 of 387 |
| 6Savannah, GA | 48 | 122 | 7.6 | $996K | +8.1% | #217 of 387 |
| 7Atlanta-Sandy Springs-Roswell, GA | 46 | 2,030 | 8.8 | $1M | +5.9% | #240 of 387 |
| 8Valdosta, GA | 40 | 36 | 6.3 | $884K | +3.3% | #285 of 387 |
| 9Brunswick-St. Simons, GA | 38 | 35 | 7.4 | $923K | +4.4% | #303 of 387 |
| 10Macon-Bibb County, GA | 37 | 63 | 7.1 | $875K | +2.1% | #312 of 387 |
Other business types in the Macon-Bibb County metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Macon-Bibb County, GA metro area?
The Macon-Bibb County metro area has 63 gyms on map listings as of September 2026. 21 of them (33%) are chain locations. The listings count gyms and fitness centers. Official counts show 19 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in the Macon-Bibb County, GA metro area spend on memberships, classes and admissions?
About $55.1M a year, or $622 per household. That is 37% below the U.S. average (an index of 63, where 100 is the U.S. average). Spread across the 63 gyms on map listings, it comes to $875K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 88,590 households in the Macon-Bibb County metro area and national spending patterns by income.
How does the Macon-Bibb County, GA metro area compare with the U.S. for gyms?
The Macon-Bibb County metro area has 7.1 gyms per 10,000 households, 7% below the U.S. rate of 7.6. Spending per gym is $875K, 33% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, the Macon-Bibb County metro area would have about 42, against 63 on map listings. There is one business with payroll in the industry for every 4,663 households, against one for every 3,109 across the U.S.
How fast is the Macon-Bibb County, GA metro area growing?
Population estimates put the Macon-Bibb County metro area at 238,553 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 88,590 households. The median household income in the Macon-Bibb County metro area is $59,526 a year, 26% below the U.S. median of $80,734. That rose 34.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Macon-Bibb County metro area scores 37 for gyms (lower middle), #312 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Macon-Bibb County metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Macon-Bibb County metro area
Screening a site or an acquisition in the Macon-Bibb County metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Macon-Bibb County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.