Groundwork

Fitness and classes · County · Georgia

Gyms in Fulton County, GA

The gyms in Fulton County, GA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #1,275 of 1,792 scored counties
#53 of 84 scored counties in Georgia

Listings
549
141 chain locations (26%)
Official establishments
224
All fitness and recreational sports centers · −2.6% since 2019
Household spending a year
$472.8M
On memberships, classes and admissions · $1,022 a household
Spending per listing
$861K
34% below the U.S.
Listings per 10k households
11.9
57% above the U.S.
Population, 2025
1,098,791
+2.7% since 2020

See the gyms around any address in Fulton County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Fulton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Fulton County spend about $472.8M a year on memberships, classes and admissions, or $1,022 per household, 4% above the U.S. average. That works out to $861K per gym, 34% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

Fulton County has 549 gyms on map listings as of September 2026. Of those, 141 are chain locations, or 26%, against 28% across the U.S. That comes to 11.9 for every 10,000 households, 57% above the U.S. rate of 7.6.

In 2023, official counts showed 224 businesses with payroll in Fulton County classed as fitness and recreational sports centers, down 2.6% from 2019. That is one for every 2,065 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 37 SBA-backed loans worth $18.5M have gone to businesses classed as fitness and recreational sports centers in Fulton County.

Population estimates show Fulton County grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). For gyms, Fulton County has a Groundwork market score of 39 (lower middle): #1,275 of 1,792 scored counties and #53 of 84 scored counties in Georgia.

How Fulton County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Fulton County, GA compared with Georgia and the U.S.
MeasureFulton CountyGeorgiaU.S.
Listings per 10k households11.97.97.6
Spending per listing$861K$1M$1.3M
Households per official establishment (all fitness and recreational sports centers)2,0653,4353,109
Official establishment growth, 2019–2023−2.6%+5.2%+5.8%
Population growth, 2020–2025+2.7%+5.3%+3.1%
Spending per household on memberships, classes and admissions$1,022$792$983
Median household income$95,292$77,353$80,734
Groundwork market score3943

Official counts and lending

Businesses

Official establishments, 2019 to 2023
230 → 224All fitness and recreational sports centers · −2.6% over the period
Employees, 2023
3,664
Annual payroll, 2023
$66.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
549141 chain locations
Listings at the U.S. rate for this spending
363The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
37
Amount
$18.5M

SBA-backed loans to businesses classed as fitness and recreational sports centers in Fulton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Fulton County

Population, 2025 estimate
1,098,791+2.7% since 2020
Households
462,481
Median age
38.1
Homes lived in by their owners
54%
Vehicles per household
1.5
Land area
527 sq. mi.
People per square mile
2,043
Median household income
$95,292+36.8% vs. 2015–2019, before inflation
Average household income
$145,610
Median home value
$458,800
Jobs located here
965,119
Daytime population
1,533,450Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Fulton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Fulton County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Georgia for gyms, numbered among those based in Georgia, with Fulton County marked.

Top counties in Georgia

Counties in Georgia ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Effingham County, GA82124.9$1.6M+14.1%#49 of 1,792
2Walton County, GA82185.0$1.5M+16.0%#50 of 1,792
3Paulding County, GA81274.5$1.9M+12.7%#58 of 1,792
4Monroe County, GA7865.7$1.5M+14.1%#92 of 1,792
5Pickens County, GA7675.2$1.5M+11.4%#125 of 1,792
6Newton County, GA75194.6$1.5M+11.2%#137 of 1,792
7Barrow County, GA74144.5$1.6M+18.7%#149 of 1,792
8Coweta County, GA73376.6$1.4M+9.2%#172 of 1,792
9Bryan County, GA72137.8$1.2M+15.6%#195 of 1,792
10Gilmer County, GA7153.8$1.7M+7.9%#204 of 1,792
53Fulton County, GA3954911.9$861K+2.7%#1,275 of 1,792

Other business types in Fulton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Fulton County, GA?

Map listings as of September 2026 show 549 gyms in Fulton County. 141 of them (26%) are chain locations. The listings count gyms and fitness centers. Official counts show 224 businesses with payroll classed as fitness and recreational sports centers in 2023, down 2.6% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in Fulton County, GA spend on memberships, classes and admissions?

About $472.8M a year, or $1,022 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 549 gyms on map listings, it comes to $861K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 462,481 households in Fulton County and national spending patterns by income.

How does Fulton County, GA compare with the U.S. for gyms?

Fulton County has 11.9 gyms per 10,000 households, 57% above the U.S. rate of 7.6. Spending per gym is $861K, 34% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Fulton County would have about 363, against 549 on map listings. There is one business with payroll in the industry for every 2,065 households, against one for every 3,109 across the U.S. The official count fell 2.6% from 2019 to 2023, against +5.8% for the U.S.

How fast is Fulton County, GA growing?

Population estimates put Fulton County at 1,098,791 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 462,481 households. Median household income in Fulton County is $95,292, 18% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Fulton County scores 39 for gyms (lower middle), #1,275 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Fulton County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Fulton County

Screening a site or an acquisition in Fulton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Fulton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.