Fitness and classes · County · Georgia
Gyms in Gwinnett County, GA
The gyms in Gwinnett County, GA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #937 of 1,792 scored counties
#33 of 84 scored counties in Georgia
- Listings
- 296
- 95 chain locations (32%)
- Official establishments
- 110
- All fitness and recreational sports centers · −2.6% since 2019
- Household spending a year
- $283.5M
- On memberships, classes and admissions · $867 a household
- Spending per listing
- $958K
- 26% below the U.S.
- Listings per 10k households
- 9.1
- 20% above the U.S.
- Population, 2025
- 1,018,099
- +6.2% since 2020
See the gyms around any address in Gwinnett County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gwinnett County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 296 gyms in Gwinnett County. Chain locations make up 32% of them, against 28% across the U.S. Per 10,000 households, that is 9.1, 20% above the U.S. rate of 7.6.
At $867 per household (12% below the U.S. average), households in Gwinnett County spend about $283.5M a year on memberships, classes and admissions. Spread across 296 gyms, that is $958K per gym, 26% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Gwinnett County was 110 in 2023, down 2.6% from 2019. That is one for every 2,973 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 21 SBA-backed loans worth $9.6M have gone to businesses classed as fitness and recreational sports centers in Gwinnett County.
Between 2020 and 2025, the population of Gwinnett County grew 6.2%, faster than the U.S. (+3.1%). Gwinnett County scores 50 (upper middle) on the Groundwork market score for gyms, ranking #937 of 1,792 scored counties and #33 of 84 scored counties in Georgia.
How Gwinnett County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Gwinnett County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.1 | 7.9 | 7.6 |
| Spending per listing | $958K | $1M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 2,973 | 3,435 | 3,109 |
| Official establishment growth, 2019–2023 | −2.6% | +5.2% | +5.8% |
| Population growth, 2020–2025 | +6.2% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $867 | $792 | $983 |
| Median household income | $87,890 | $77,353 | $80,734 |
| Groundwork market score | 50 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 113 → 110All fitness and recreational sports centers · −2.6% over the period
- Employees, 2023
- 1,650
- Annual payroll, 2023
- $24.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 29695 chain locations
- Listings at the U.S. rate for this spending
- 218The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 21
- Amount
- $9.6M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Gwinnett County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Gwinnett County
- Population, 2025 estimate
- 1,018,099+6.2% since 2020
- Households
- 327,043
- Median age
- 36.6
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 431 sq. mi.
- People per square mile
- 2,273
- Median household income
- $87,890+23.7% vs. 2015–2019, before inflation
- Average household income
- $113,877
- Median home value
- $380,900
- Jobs located here
- 404,763
- Daytime population
- 958,914Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gwinnett County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Gwinnett County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for gyms, numbered among those based in Georgia, with Gwinnett County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Effingham County, GA | 82 | 12 | 4.9 | $1.6M | +14.1% | #49 of 1,792 |
| 2Walton County, GA | 82 | 18 | 5.0 | $1.5M | +16.0% | #50 of 1,792 |
| 3Paulding County, GA | 81 | 27 | 4.5 | $1.9M | +12.7% | #58 of 1,792 |
| 4Monroe County, GA | 78 | 6 | 5.7 | $1.5M | +14.1% | #92 of 1,792 |
| 5Pickens County, GA | 76 | 7 | 5.2 | $1.5M | +11.4% | #125 of 1,792 |
| 6Newton County, GA | 75 | 19 | 4.6 | $1.5M | +11.2% | #137 of 1,792 |
| 7Barrow County, GA | 74 | 14 | 4.5 | $1.6M | +18.7% | #149 of 1,792 |
| 8Coweta County, GA | 73 | 37 | 6.6 | $1.4M | +9.2% | #172 of 1,792 |
| 9Bryan County, GA | 72 | 13 | 7.8 | $1.2M | +15.6% | #195 of 1,792 |
| 10Gilmer County, GA | 71 | 5 | 3.8 | $1.7M | +7.9% | #204 of 1,792 |
| 33Gwinnett County, GA | 50 | 296 | 9.1 | $958K | +6.2% | #937 of 1,792 |
Other business types in Gwinnett County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Gwinnett County, GA?
There are 296 gyms on map listings in Gwinnett County as of September 2026. 95 of them (32%) are chain locations. The listings count gyms and fitness centers. Official counts show 110 businesses with payroll classed as fitness and recreational sports centers in 2023, down 2.6% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Gwinnett County, GA spend on memberships, classes and admissions?
About $283.5M a year, or $867 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 296 gyms on map listings, it comes to $958K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 327,043 households in Gwinnett County and national spending patterns by income.
How does Gwinnett County, GA compare with the U.S. for gyms?
Gwinnett County has 9.1 gyms per 10,000 households, 20% above the U.S. rate of 7.6. Spending per gym is $958K, 26% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Gwinnett County would have about 218, against 296 on map listings. There is one business with payroll in the industry for every 2,973 households, against one for every 3,109 across the U.S. The official count fell 2.6% from 2019 to 2023, against +5.8% for the U.S.
How fast is Gwinnett County, GA growing?
Population estimates put Gwinnett County at 1,018,099 people in 2025, up 6.2% since 2020, faster than the U.S. (+3.1%). It has 327,043 households. The median household income in Gwinnett County is $87,890 a year, 9% above the U.S. median of $80,734. That rose 23.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gwinnett County scores 50 for gyms (upper middle), #937 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gwinnett County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Gwinnett County
Screening a site or an acquisition in Gwinnett County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gwinnett County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.