Groundwork

Fitness and classes · County · Georgia

Gyms in Bartow County, GA

Competitor counts, household spending and official business counts for gyms in Bartow County, GA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #1,144 of 1,792 scored counties
#44 of 84 scored counties in Georgia

Listings
36
11 chain locations (31%)
Official establishments
14
All fitness and recreational sports centers
Household spending a year
$31M
On memberships, classes and admissions · $759 a household
Spending per listing
$861K
34% below the U.S.
Listings per 10k households
8.8
16% above the U.S.
Population, 2025
120,800
+10.5% since 2020

See the gyms around any address in Bartow County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bartow County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Bartow County spend about $31M a year on memberships, classes and admissions, or $759 per household, 23% below the U.S. average. That is about $861K of household spending for each gym on map listings, 34% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

Bartow County has 36 gyms on map listings as of September 2026. Of those, 11 are chain locations, or 31%, against 28% across the U.S. That is 8.8 per 10,000 households, 16% above the U.S. rate of 7.6.

The official count of businesses with payroll classed as fitness and recreational sports centers in Bartow County was 14 in 2023. That is one for every 2,916 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 1 SBA-backed loan worth $484K has gone to businesses classed as fitness and recreational sports centers in Bartow County.

Between 2020 and 2025, the population of Bartow County grew 10.5%, faster than the U.S. (+3.1%). Bartow County scores 44 (lower middle) on the Groundwork market score for gyms, ranking #1,144 of 1,792 scored counties and #44 of 84 scored counties in Georgia.

How Bartow County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Bartow County, GA compared with Georgia and the U.S.
MeasureBartow CountyGeorgiaU.S.
Listings per 10k households8.87.97.6
Spending per listing$861K$1M$1.3M
Households per official establishment (all fitness and recreational sports centers)2,9163,4353,109
Official establishment growth, 2019–2023n/a+5.2%+5.8%
Population growth, 2020–2025+10.5%+5.3%+3.1%
Spending per household on memberships, classes and admissions$759$792$983
Median household income$82,243$77,353$80,734
Groundwork market score4443

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9 → 14All fitness and recreational sports centers
Employees, 2023
94
Annual payroll, 2023
$1.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
3611 chain locations
Listings at the U.S. rate for this spending
24The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$484K

SBA-backed loans to businesses classed as fitness and recreational sports centers in Bartow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Bartow County

Population, 2025 estimate
120,800+10.5% since 2020
Households
40,819
Median age
39.2
Homes lived in by their owners
73%
Vehicles per household
2.1
Land area
459 sq. mi.
People per square mile
246
Median household income
$82,243+43.2% vs. 2015–2019, before inflation
Average household income
$98,843
Median home value
$289,000
Jobs located here
44,974
Daytime population
102,506Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Bartow County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Bartow County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Georgia for gyms, numbered among those based in Georgia, with Bartow County marked.

Top counties in Georgia

Counties in Georgia ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Effingham County, GA82124.9$1.6M+14.1%#49 of 1,792
2Walton County, GA82185.0$1.5M+16.0%#50 of 1,792
3Paulding County, GA81274.5$1.9M+12.7%#58 of 1,792
4Monroe County, GA7865.7$1.5M+14.1%#92 of 1,792
5Pickens County, GA7675.2$1.5M+11.4%#125 of 1,792
6Newton County, GA75194.6$1.5M+11.2%#137 of 1,792
7Barrow County, GA74144.5$1.6M+18.7%#149 of 1,792
8Coweta County, GA73376.6$1.4M+9.2%#172 of 1,792
9Bryan County, GA72137.8$1.2M+15.6%#195 of 1,792
10Gilmer County, GA7153.8$1.7M+7.9%#204 of 1,792
44Bartow County, GA44368.8$861K+10.5%#1,144 of 1,792

Other business types in Bartow County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Bartow County, GA?

Map listings as of September 2026 show 36 gyms in Bartow County. 11 of them (31%) are chain locations. The listings count gyms and fitness centers. Official counts show 14 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in Bartow County, GA spend on memberships, classes and admissions?

About $31M a year, or $759 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 36 gyms on map listings, it comes to $861K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 40,819 households in Bartow County and national spending patterns by income.

How does Bartow County, GA compare with the U.S. for gyms?

Bartow County has 8.8 gyms per 10,000 households, 16% above the U.S. rate of 7.6. Spending per gym is $861K, 34% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Bartow County would have about 24, against 36 on map listings. There is one business with payroll in the industry for every 2,916 households, against one for every 3,109 across the U.S.

How fast is Bartow County, GA growing?

Population estimates put Bartow County at 120,800 people in 2025, up 10.5% since 2020, faster than the U.S. (+3.1%). It has 40,819 households. Median household income in Bartow County is $82,243, 2% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bartow County scores 44 for gyms (lower middle), #1,144 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Bartow County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Bartow County

Screening a site or an acquisition in Bartow County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Bartow County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.