Groundwork

Fitness and classes · County · Georgia

Gyms in Cherokee County, GA

The gyms in Cherokee County, GA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 57 out of 100: Upper middle

Ranked #662 of 1,792 scored counties
#25 of 84 scored counties in Georgia

Listings
94
36 chain locations (38%)
Official establishments
44
All fitness and recreational sports centers · +12.8% since 2019
Household spending a year
$104.7M
On memberships, classes and admissions · $1,031 a household
Spending per listing
$1.1M
14% below the U.S.
Listings per 10k households
9.3
22% above the U.S.
Population, 2025
299,273
+11.6% since 2020

See the gyms around any address in Cherokee County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cherokee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on memberships, classes and admissions in Cherokee County comes to about $104.7M a year: $1,031 per household, 5% above the U.S. average. Spread across 94 gyms, that is $1.1M per gym, 14% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

There are 94 gyms on map listings in Cherokee County as of September 2026. Of those, 36 are chain locations, or 38%, against 28% across the U.S. That comes to 9.3 for every 10,000 households, 22% above the U.S. rate of 7.6.

The official count of businesses with payroll classed as fitness and recreational sports centers in Cherokee County was 44 in 2023, up 12.8% from 2019. That is one for every 2,307 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 8 SBA-backed loans worth $1.8M have gone to businesses classed as fitness and recreational sports centers in Cherokee County.

Between 2020 and 2025, the population of Cherokee County grew 11.6%, faster than the U.S. (+3.1%). The Groundwork market score for gyms in Cherokee County is 57 (upper middle), #662 of 1,792 scored counties and #25 of 84 scored counties in Georgia.

How Cherokee County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Cherokee County, GA compared with Georgia and the U.S.
MeasureCherokee CountyGeorgiaU.S.
Listings per 10k households9.37.97.6
Spending per listing$1.1M$1M$1.3M
Households per official establishment (all fitness and recreational sports centers)2,3073,4353,109
Official establishment growth, 2019–2023+12.8%+5.2%+5.8%
Population growth, 2020–2025+11.6%+5.3%+3.1%
Spending per household on memberships, classes and admissions$1,031$792$983
Median household income$108,115$77,353$80,734
Groundwork market score5743

Official counts and lending

Businesses

Official establishments, 2019 to 2023
39 → 44All fitness and recreational sports centers · +12.8% over the period
Employees, 2023
801
Annual payroll, 2023
$10.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
9436 chain locations
Listings at the U.S. rate for this spending
81The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
8
Amount
$1.8M

SBA-backed loans to businesses classed as fitness and recreational sports centers in Cherokee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Cherokee County

Population, 2025 estimate
299,273+11.6% since 2020
Households
101,514
Median age
40.8
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
421 sq. mi.
People per square mile
668
Median household income
$108,115+30.7% vs. 2015–2019, before inflation
Average household income
$131,625
Median home value
$435,100
Jobs located here
78,270
Daytime population
228,185Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Cherokee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Cherokee County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Georgia for gyms, numbered among those based in Georgia, with Cherokee County marked.

Top counties in Georgia

Counties in Georgia ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Effingham County, GA82124.9$1.6M+14.1%#49 of 1,792
2Walton County, GA82185.0$1.5M+16.0%#50 of 1,792
3Paulding County, GA81274.5$1.9M+12.7%#58 of 1,792
4Monroe County, GA7865.7$1.5M+14.1%#92 of 1,792
5Pickens County, GA7675.2$1.5M+11.4%#125 of 1,792
6Newton County, GA75194.6$1.5M+11.2%#137 of 1,792
7Barrow County, GA74144.5$1.6M+18.7%#149 of 1,792
8Coweta County, GA73376.6$1.4M+9.2%#172 of 1,792
9Bryan County, GA72137.8$1.2M+15.6%#195 of 1,792
10Gilmer County, GA7153.8$1.7M+7.9%#204 of 1,792
25Cherokee County, GA57949.3$1.1M+11.6%#662 of 1,792

Other business types in Cherokee County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Cherokee County, GA?

As of September 2026, map listings count 94 gyms in Cherokee County. 36 of them (38%) are chain locations. The listings count gyms and fitness centers. Official counts show 44 businesses with payroll classed as fitness and recreational sports centers in 2023, up 12.8% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in Cherokee County, GA spend on memberships, classes and admissions?

About $104.7M a year, or $1,031 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 94 gyms on map listings, it comes to $1.1M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 101,514 households in Cherokee County and national spending patterns by income.

How does Cherokee County, GA compare with the U.S. for gyms?

Cherokee County has 9.3 gyms per 10,000 households, 22% above the U.S. rate of 7.6. Spending per gym is $1.1M, 14% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Cherokee County would have about 81, against 94 on map listings. There is one business with payroll in the industry for every 2,307 households, against one for every 3,109 across the U.S. The official count rose 12.8% from 2019 to 2023, against +5.8% for the U.S.

How fast is Cherokee County, GA growing?

Population estimates put Cherokee County at 299,273 people in 2025, up 11.6% since 2020, faster than the U.S. (+3.1%). It has 101,514 households. Median household income in Cherokee County is $108,115, 34% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cherokee County scores 57 for gyms (upper middle), #662 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Cherokee County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Cherokee County

Screening a site or an acquisition in Cherokee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Cherokee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.