Fitness and classes · County · South Dakota
Gyms and studios in Pennington County, SD
How Pennington County, SD compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #979 of 2,088 scored counties
#8 of 15 scored counties in South Dakota
- Listings
- 72
- 12 chain locations (17%)
- Official establishments
- 25
- −24.2% since 2019
- Household spending a year
- $41M
- On memberships, classes and admissions · $884 a household
- Spending per listing
- $569K
- 14% below the U.S.
- Listings per 10k households
- 15.5
- 4% above the U.S.
- Population, 2025
- 116,792
- +6.6% since 2020
See the gyms and studios around any address in Pennington County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 72 gyms and studios in Pennington County. Of those, 12 are chain locations, or 17%, against 20% across the U.S. That comes to 15.5 for every 10,000 households, 4% above the U.S. rate of 14.9.
Households in Pennington County spend about $41M a year on memberships, classes and admissions, or $884 per household, 10% below the U.S. average. Spread across 72 gyms and studios, that is $569K per location, 14% below the U.S. figure of $662K.
In 2023, official counts showed 25 businesses with payroll in Pennington County classed as fitness centers and recreation instruction, down 24.2% from 2019. That is one for every 1,855 households, against one for every 1,641 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $2.7M have gone to businesses classed as fitness centers and recreation instruction in Pennington County.
Population estimates show Pennington County grew 6.6% from 2020 to 2025, faster than the U.S. (+3.1%). For gyms and studios, Pennington County has a Groundwork market score of 52 (upper middle): #979 of 2,088 scored counties and #8 of 15 scored counties in South Dakota.
How Pennington County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pennington County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.5 | 13.8 | 14.9 |
| Spending per listing | $569K | $635K | $662K |
| Households per official establishment | 1,855 | 1,810 | 1,641 |
| Official establishment growth, 2019–2023 | −24.2% | +0.5% | +8.2% |
| Population growth, 2020–2025 | +6.6% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $884 | $876 | $983 |
| Median household income | $74,517 | $75,081 | $80,734 |
| Groundwork market score | 52 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 33 → 25−24.2% over the period
- Employees, 2023
- 366
- Annual payroll, 2023
- $7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 7212 chain locations
- Listings at the U.S. rate for this spending
- 62The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $2.7M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Pennington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pennington County
- Population, 2025 estimate
- 116,792+6.6% since 2020
- Households
- 46,370
- Median age
- 41.0
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 2,777 sq. mi.
- People per square mile
- 41
- Median household income
- $74,517+30.6% vs. 2015–2019, before inflation
- Average household income
- $99,289
- Median home value
- $302,200
- Jobs located here
- 59,416
- Daytime population
- 120,445Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pennington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for gyms and studios, numbered among those based in South Dakota, with Pennington County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, SD | 76 | 10 | 13.7 | $783K | +3.3% | #132 of 2,088 |
| 2Beadle County, SD | 74 | 5 | 6.6 | $1.2M | +2.4% | #152 of 2,088 |
| 3Meade County, SD | 67 | 14 | 11.7 | $742K | +2.7% | #351 of 2,088 |
| 4Yankton County, SD | 62 | 11 | 11.3 | $721K | +1.5% | #529 of 2,088 |
| 5Clay County, SD | 59 | 5 | 9.0 | $827K | +0.2% | #623 of 2,088 |
| 6Minnehaha County, SD | 55 | 121 | 14.3 | $646K | +7.6% | #817 of 2,088 |
| 7Butte County, SD | 54 | 7 | 16.3 | $547K | +5.5% | #883 of 2,088 |
| 8Pennington County, SD | 52 | 72 | 15.5 | $569K | +6.6% | #979 of 2,088 |
| 9Lincoln County, SD | 51 | 57 | 20.4 | $554K | +17.5% | #1,027 of 2,088 |
| 10Brookings County, SD | 47 | 19 | 13.8 | $595K | +9.6% | #1,213 of 2,088 |
Other business types in Pennington County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes52
- Gyms59
- Yoga, Pilates and fitness studios56
- Martial arts and dance studios58
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Pennington County, SD?
There are 72 gyms and studios on map listings in Pennington County as of September 2026. 12 of them (17%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 25 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 24.2% from 2019.
How much do households in Pennington County, SD spend on memberships, classes and admissions?
About $41M a year, or $884 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 72 gyms and studios on map listings, it comes to $569K per location. It is estimated from the incomes of the 46,370 households in Pennington County and national spending patterns by income.
How does Pennington County, SD compare with the U.S. for gyms and studios?
Pennington County has 15.5 gyms and studios per 10,000 households, 4% above the U.S. rate of 14.9. Spending per location is $569K, 14% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Pennington County would have about 62, against 72 on map listings. There is one business with payroll in the industry for every 1,855 households, against one for every 1,641 across the U.S. The official count fell 24.2% from 2019 to 2023, against +8.2% for the U.S.
How fast is Pennington County, SD growing?
Population estimates put Pennington County at 116,792 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 46,370 households. Median household income in Pennington County is $74,517, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pennington County scores 52 for gyms and studios (upper middle), #979 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pennington County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Pennington County
Screening a site or an acquisition in Pennington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.