Fitness and classes · County · Hawaii
Gyms and studios in Maui County, HI
How Maui County, HI compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #1,783 of 2,088 scored counties
#3 of 4 scored counties in Hawaii
- Listings
- 152
- 14 chain locations (9%)
- Official establishments
- 74
- +27.6% since 2019
- Household spending a year
- $76.6M
- On memberships, classes and admissions · $1,372 a household
- Spending per listing
- $504K
- 24% below the U.S.
- Listings per 10k households
- 27.2
- 83% above the U.S.
- Population, 2025
- 160,592
- −2.5% since 2020
See the gyms and studios around any address in Maui County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Maui County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, Maui County has a Groundwork market score of 30 (lower middle): #1,783 of 2,088 scored counties and #3 of 4 scored counties in Hawaii. That puts it in the bottom quarter of counties.
At $1,372 per household (40% above the U.S. average), households in Maui County spend about $76.6M a year on memberships, classes and admissions. That works out to $504K per location, 24% below the U.S. figure of $662K.
Maui County has 152 gyms and studios on map listings as of September 2026. 14 of them (9%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 27.2, 83% above the U.S. rate of 14.9.
Official counts show 74 businesses with payroll classed as fitness centers and recreation instruction in Maui County in 2023, up 27.6% from 2019. That is one for every 755 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $221K have gone to businesses classed as fitness centers and recreation instruction in Maui County. Population estimates put the population change in Maui County from 2020 to 2025 at −2.5%, against +3.1% for the U.S.
How Maui County compares
The same measures for Hawaii and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Maui County | Hawaii | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.2 | 19.1 | 14.9 |
| Spending per listing | $504K | $730K | $662K |
| Households per official establishment | 755 | 1,686 | 1,641 |
| Official establishment growth, 2019–2023 | +27.6% | +13.2% | +8.2% |
| Population growth, 2020–2025 | −2.5% | −1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,372 | $1,396 | $983 |
| Median household income | $97,161 | $100,389 | $80,734 |
| Groundwork market score | 30 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 58 → 74+27.6% over the period
- Employees, 2023
- 422
- Annual payroll, 2023
- $9.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 15214 chain locations
- Listings at the U.S. rate for this spending
- 116The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $221K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Maui County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Maui County
- Population, 2025 estimate
- 160,592−2.5% since 2020
- Households
- 55,841
- Median age
- 43.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 1,162 sq. mi.
- People per square mile
- 142
- Median household income
- $97,161+20.0% vs. 2015–2019, before inflation
- Average household income
- $131,649
- Median home value
- $904,700
- Jobs located here
- 75,578
- Daytime population
- 133,480Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Maui County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Maui County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Hawaii
Every Hawaii market ranked →The highest-scoring counties in Hawaii for gyms and studios, numbered among those based in Hawaii, with Maui County marked.
Top counties in Hawaii
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Honolulu County, HI | 62 | 567 | 16.7 | $875K | −2.3% | #514 of 2,088 |
| 2Hawaii County, HI | 58 | 146 | 19.7 | $575K | +4.6% | #701 of 2,088 |
| 3Maui County, HI | 30 | 152 | 27.2 | $504K | −2.5% | #1,783 of 2,088 |
| 4Kauai County, HI | 29 | 77 | 32.6 | $401K | +0.3% | #1,828 of 2,088 |
Other business types in Maui County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes30
- Gyms47
- Yoga, Pilates and fitness studios24
- Martial arts and dance studios39
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Maui County, HI?
Map listings as of September 2026 show 152 gyms and studios in Maui County. 14 of them (9%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 74 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 27.6% from 2019.
How much do households in Maui County, HI spend on memberships, classes and admissions?
About $76.6M a year, or $1,372 per household. That is 40% above the U.S. average (an index of 140, where 100 is the U.S. average). Spread across the 152 gyms and studios on map listings, it comes to $504K per location. It is estimated from the incomes of the 55,841 households in Maui County and national spending patterns by income.
How does Maui County, HI compare with the U.S. for gyms and studios?
Maui County has 27.2 gyms and studios per 10,000 households, 83% above the U.S. rate of 14.9. Spending per location is $504K, 24% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Maui County would have about 116, against 152 on map listings. There is one business with payroll in the industry for every 755 households, against one for every 1,641 across the U.S. The official count rose 27.6% from 2019 to 2023, against +8.2% for the U.S.
How fast is Maui County, HI growing?
Population estimates put Maui County at 160,592 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 55,841 households. The median household income in Maui County is $97,161 a year, 20% above the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maui County scores 30 for gyms and studios (lower middle), #1,783 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maui County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Maui County
Screening a site or an acquisition in Maui County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Maui County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.