Beauty and personal care · County · Michigan
Barbershops in Saginaw County, MI
The barbershops in Saginaw County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #915 of 1,356 scored counties
#32 of 36 scored counties in Michigan
- Listings
- 45
- 5 chain locations (11%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $70M
- On personal care products and services · $898 a household
- Spending per listing
- $1.6M
- 17% below the U.S.
- Listings per 10k households
- 5.8
- 9% above the U.S.
- Population, 2025
- 187,688
- −1.1% since 2020
See the barbershops around any address in Saginaw County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Saginaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 45 barbershops in Saginaw County. 5 of them (11%) are chain locations, against 12% across the U.S. Per 10,000 households, that is 5.8, 9% above the U.S. rate of 5.3.
Households in Saginaw County spend about $70M a year on personal care products and services, or $898 per household, 11% below the U.S. average. That is about $1.6M of household spending for each shop on map listings, 17% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
In 2023, official counts showed 4 businesses with payroll in Saginaw County classed as barber shops. That is one for every 19,490 households, against one for every 16,589 across the U.S. Official counts list 98 one-person businesses without payroll.
Population estimates show Saginaw County declined 1.1% from 2020 to 2025, against +3.1% for the U.S. For barbershops, Saginaw County has a Groundwork market score of 41 (lower middle): #915 of 1,356 scored counties and #32 of 36 scored counties in Michigan.
How Saginaw County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Saginaw County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.8 | 4.0 | 5.3 |
| Spending per listing | $1.6M | $2.4M | $1.9M |
| Households per official establishment | 19,490 | 21,683 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +30.6% | +28.5% |
| Population growth, 2020–2025 | −1.1% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $898 | $986 | $1,005 |
| Median household income | $60,622 | $72,875 | $80,734 |
| Groundwork market score | 41 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 13
- Annual payroll, 2023
- $230K
- One-person businesses, 2023
- 98Businesses with no payroll
- Map listings, September 2026
- 455 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Saginaw County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Saginaw County
- Population, 2025 estimate
- 187,688−1.1% since 2020
- Households
- 77,958
- Median age
- 41.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 801 sq. mi.
- People per square mile
- 236
- Median household income
- $60,622+26.3% vs. 2015–2019, before inflation
- Average household income
- $82,545
- Median home value
- $152,800
- Jobs located here
- 77,780
- Daytime population
- 194,916Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Saginaw County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Saginaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for barbershops, numbered among those based in Michigan, with Saginaw County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Livingston County, MI | 83 | 19 | 2.5 | $4.7M | +1.7% | #43 of 1,356 |
| 2Ottawa County, MI | 78 | 30 | 2.7 | $4M | +3.9% | #88 of 1,356 |
| 3Montcalm County, MI | 74 | 6 | 2.4 | $3.7M | +4.1% | #144 of 1,356 |
| 4Clinton County, MI | 74 | 11 | 3.5 | $3.1M | +1.6% | #150 of 1,356 |
| 5Washtenaw County, MI | 73 | 61 | 4.1 | $2.7M | −0.4% | #168 of 1,356 |
| 6Midland County, MI | 72 | 10 | 2.9 | $3.6M | +0.3% | #175 of 1,356 |
| 7St. Clair County, MI | 71 | 10 | 1.5 | $6.5M | +0.1% | #193 of 1,356 |
| 8Monroe County, MI | 71 | 19 | 3.0 | $3.3M | +0.7% | #197 of 1,356 |
| 9Grand Traverse County, MI | 71 | 14 | 3.5 | $3M | +1.4% | #198 of 1,356 |
| 10Eaton County, MI | 70 | 13 | 2.9 | $3.5M | +0.4% | #221 of 1,356 |
| 32Saginaw County, MI | 41 | 45 | 5.8 | $1.6M | −1.1% | #915 of 1,356 |
Other business types in Saginaw County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas38
- Hair salons40
- Barbershops41
- Nail salons56
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Saginaw County, MI?
There are 45 barbershops on map listings in Saginaw County as of September 2026. 5 of them (11%) are chain locations. The listings count barbershops. Official counts show 4 businesses with payroll classed as barber shops in 2023. Official counts also show 98 one-person businesses without payroll.
How much do households in Saginaw County, MI spend on personal care products and services?
About $70M a year, or $898 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 45 barbershops on map listings, it comes to $1.6M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 77,958 households in Saginaw County and national spending patterns by income.
How does Saginaw County, MI compare with the U.S. for barbershops?
Saginaw County has 5.8 barbershops per 10,000 households, 9% above the U.S. rate of 5.3. Spending per shop is $1.6M, 17% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Saginaw County would have about 37, against 45 on map listings. There is one business with payroll in the industry for every 19,490 households, against one for every 16,589 across the U.S.
How fast is Saginaw County, MI growing?
Population estimates put Saginaw County at 187,688 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 77,958 households. Median household income in Saginaw County is $60,622, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Saginaw County scores 41 for barbershops (lower middle), #915 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Saginaw County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Saginaw County
Screening a site or an acquisition in Saginaw County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Saginaw County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.