Beauty and personal care · Metro area · Michigan
Barbershops in the Detroit-Warren-Dearborn, MI metro area
The barbershops in the Detroit-Warren-Dearborn, MI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #219 of 387 scored metro areas
#12 of 15 scored metro areas based in Michigan
- Listings
- 859
- 129 chain locations (15%)
- Official establishments
- 126
- +37.8% since 2019
- Household spending a year
- $1.8B
- On personal care products and services · $1,019 a household
- Spending per listing
- $2.1M
- 11% above the U.S.
- Listings per 10k households
- 4.9
- 8% below the U.S.
- Population, 2025
- 4,390,913
- +0.1% since 2020
See the barbershops around any address in the Detroit-Warren-Dearborn metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Detroit-Warren-Dearborn metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Detroit-Warren-Dearborn metro area comes to about $1.8B a year: $1,019 per household, in line with the U.S. average. Spread across 859 barbershops, that is $2.1M per shop, 11% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
The Detroit-Warren-Dearborn metro area has 859 barbershops on map listings as of September 2026. Chain locations make up 15% of them, against 12% across the U.S. That is 4.9 per 10,000 households, 8% below the U.S. rate of 5.3.
In 2023, official counts showed 126 businesses with payroll in the Detroit-Warren-Dearborn metro area classed as barber shops, up 37.8% from 2019. That is one for every 14,038 households, against one for every 16,589 across the U.S. Official counts also show 3,111 one-person businesses without payroll. Since fiscal 2022, 12 SBA-backed loans worth $1.6M have gone to businesses classed as barber shops in the Detroit-Warren-Dearborn metro area.
Between 2020 and 2025, the population of the Detroit-Warren-Dearborn metro area grew 0.1%, slower than the U.S. (+3.1%). The Groundwork market score for barbershops in the Detroit-Warren-Dearborn metro area is 47 (lower middle), #219 of 387 scored metro areas and #12 of 15 scored metro areas based in Michigan.
How the Detroit-Warren-Dearborn metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Detroit-Warren-Dearborn metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 4.0 | 5.3 |
| Spending per listing | $2.1M | $2.4M | $1.9M |
| Households per official establishment | 14,038 | 21,683 | 16,589 |
| Official establishment growth, 2019–2023 | +37.8% | +30.6% | +28.5% |
| Population growth, 2020–2025 | +0.1% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,019 | $986 | $1,005 |
| Median household income | $76,664 | $72,875 | $80,734 |
| Groundwork market score | 47 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 126+37.8% over the period
- Employees, 2023
- 328
- Annual payroll, 2023
- $8M
- One-person businesses, 2023
- 3,111Businesses with no payroll
- Map listings, September 2026
- 859129 chain locations
- Listings at the U.S. rate for this spending
- 956The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 12
- Amount
- $1.6M
SBA-backed loans to businesses classed as barber shops in the Detroit-Warren-Dearborn metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Detroit-Warren-Dearborn metro area
- Population, 2025 estimate
- 4,390,913+0.1% since 2020
- Households
- 1,768,816
- Median age
- 41.1
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.7
- Land area
- 3,893 sq. mi.
- People per square mile
- 1,124
- Median household income
- $76,664+25.7% vs. 2015–2019, before inflation
- Average household income
- $105,167
- Median home value
- $249,700
- Jobs located here
- 1,848,019
- Daytime population
- 4,411,570Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Detroit-Warren-Dearborn metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Detroit-Warren-Dearborn metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for barbershops, numbered among those based in Michigan, with the Detroit-Warren-Dearborn metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Traverse City, MI | 76 | 16 | 2.4 | $4.2M | +2.2% | #14 of 387 |
| 2Midland, MI | 72 | 10 | 2.9 | $3.6M | +0.3% | #34 of 387 |
| 3Grand Rapids-Wyoming-Kentwood, MI | 71 | 159 | 3.6 | $2.9M | +2.8% | #39 of 387 |
| 4Ann Arbor, MI | 71 | 61 | 4.1 | $2.7M | −0.4% | #40 of 387 |
| 5Monroe, MI | 70 | 19 | 3.0 | $3.3M | +0.7% | #48 of 387 |
| 6Jackson, MI | 61 | 17 | 2.7 | $3.4M | −0.4% | #101 of 387 |
| 7Niles, MI | 60 | 16 | 2.5 | $3.8M | −1.3% | #109 of 387 |
| 8Kalamazoo-Portage, MI | 58 | 49 | 4.6 | $2.2M | +0.8% | #126 of 387 |
| 9Muskegon-Norton Shores, MI | 55 | 22 | 3.2 | $2.8M | +1.8% | #146 of 387 |
| 10Lansing-East Lansing, MI | 55 | 81 | 4.2 | $2.3M | +1.4% | #149 of 387 |
| 12Detroit-Warren-Dearborn, MI | 47 | 859 | 4.9 | $2.1M | +0.1% | #219 of 387 |
Other business types in the Detroit-Warren-Dearborn metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons49
- Barbershops47
- Nail salons60
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Detroit-Warren-Dearborn, MI metro area?
Map listings as of September 2026 show 859 barbershops in the Detroit-Warren-Dearborn metro area. 129 of them (15%) are chain locations. The listings count barbershops. Official counts show 126 businesses with payroll classed as barber shops in 2023, up 37.8% from 2019. Another 3,111 one-person businesses have no payroll, by official counts.
How much do households in the Detroit-Warren-Dearborn, MI metro area spend on personal care products and services?
About $1.8B a year, or $1,019 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 859 barbershops on map listings, it comes to $2.1M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 1,768,816 households in the Detroit-Warren-Dearborn metro area and national spending patterns by income.
How does the Detroit-Warren-Dearborn, MI metro area compare with the U.S. for barbershops?
The Detroit-Warren-Dearborn metro area has 4.9 barbershops per 10,000 households, 8% below the U.S. rate of 5.3. Spending per shop is $2.1M, 11% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Detroit-Warren-Dearborn metro area would have about 956, against 859 on map listings. There is one business with payroll in the industry for every 14,038 households, against one for every 16,589 across the U.S. The official count rose 37.8% from 2019 to 2023, against +28.5% for the U.S.
How fast is the Detroit-Warren-Dearborn, MI metro area growing?
Population estimates put the Detroit-Warren-Dearborn metro area at 4,390,913 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 1,768,816 households. The median household income in the Detroit-Warren-Dearborn metro area is $76,664 a year, 5% below the U.S. median of $80,734. That rose 25.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Detroit-Warren-Dearborn metro area scores 47 for barbershops (lower middle), #219 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Detroit-Warren-Dearborn metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Detroit-Warren-Dearborn metro area
Screening a site or an acquisition in the Detroit-Warren-Dearborn metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Detroit-Warren-Dearborn metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.