Beauty and personal care · Small-town market · Michigan
Barbershops in the Adrian, MI area
The barbershops in the Adrian, MI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #92 of 377 scored small-town markets
#4 of 8 scored small-town markets based in Michigan
- Listings
- 12
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $36.6M
- On personal care products and services · $943 a household
- Spending per listing
- $3.1M
- 62% above the U.S.
- Listings per 10k households
- 3.1
- 42% below the U.S.
- Population, 2025
- 97,779
- −1.6% since 2020
See the barbershops around any address in the Adrian area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Adrian area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Adrian area comes to about $36.6M a year: $943 per household, 6% below the U.S. average. Spread across 12 barbershops, that is $3.1M per shop, 62% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 12 barbershops on map listings in the Adrian area as of September 2026. None of them are chain locations, against 12% across the U.S. Per 10,000 households, that is 3.1, 42% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in the Adrian area, since they leave out counts under 3. Official counts also show 19 one-person businesses without payroll.
Population estimates put the population change in the Adrian area from 2020 to 2025 at −1.6%, against +3.1% for the U.S. The Groundwork market score for barbershops in the Adrian area is 66 (upper middle), #92 of 377 scored small-town markets and #4 of 8 scored small-town markets based in Michigan. That puts it in the top quarter of small-town markets.
How the Adrian area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Adrian area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.1 | 4.0 | 5.3 |
| Spending per listing | $3.1M | $2.4M | $1.9M |
| Households per official establishment | n/a | 21,683 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +30.6% | +28.5% |
| Population growth, 2020–2025 | −1.6% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $943 | $986 | $1,005 |
| Median household income | $70,518 | $72,875 | $80,734 |
| Groundwork market score | 66 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 19Businesses with no payroll
- Map listings, September 2026
- 120 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Adrian area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Adrian area
- Population, 2025 estimate
- 97,779−1.6% since 2020
- Households
- 38,871
- Median age
- 42.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 750 sq. mi.
- People per square mile
- 131
- Median household income
- $70,518+27.2% vs. 2015–2019, before inflation
- Average household income
- $86,684
- Median home value
- $196,800
- Jobs located here
- 24,864
- Daytime population
- 85,633Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Adrian area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Adrian area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for barbershops, numbered among those based in Michigan (a market based in another state is listed without a number), with the Adrian area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Marinette, WI-MI | 71 | 6 | 2.0 | $4.3M | +0.3% | #59 of 377 |
| 1Sturgis, MI | 70 | 6 | 2.5 | $3.6M | +0.1% | #68 of 377 |
| 2Houghton, MI | 69 | 5 | 3.2 | $2.8M | +1.8% | #76 of 377 |
| 3Coldwater, MI | 67 | 6 | 3.5 | $2.5M | +2.5% | #88 of 377 |
| 4Adrian, MI | 66 | 12 | 3.1 | $3.1M | −1.6% | #92 of 377 |
| 5Petoskey, MI | 61 | 7 | 4.6 | $2.2M | −1.0% | #120 of 377 |
| 6Mount Pleasant, MI | 59 | 8 | 3.2 | $2.7M | +0.3% | #129 of 377 |
| 7Owosso, MI | 54 | 12 | 4.3 | $2.2M | −0.4% | #166 of 377 |
| 8Alma, MI | 37 | 8 | 5.4 | $1.7M | −1.1% | #273 of 377 |
Other business types in the Adrian area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas64
- Hair salons62
- Barbershops66
- Nail salons69
- Spas and skin care58
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Adrian, MI area?
As of September 2026, map listings count 12 barbershops in the Adrian area. None of them are chain locations. The listings count barbershops. No official count is published for barber shops in the Adrian area: counts under 3 are left out. Official counts list 19 one-person businesses without payroll.
How much do households in the Adrian, MI area spend on personal care products and services?
About $36.6M a year, or $943 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 12 barbershops on map listings, it comes to $3.1M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 38,871 households in the Adrian area and national spending patterns by income.
How does the Adrian, MI area compare with the U.S. for barbershops?
The Adrian area has 3.1 barbershops per 10,000 households, 42% below the U.S. rate of 5.3. Spending per shop is $3.1M, 62% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Adrian area would have about 19, against 12 on map listings.
How fast is the Adrian, MI area growing?
Population estimates put the Adrian area at 97,779 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 38,871 households. The median household income in the Adrian area is $70,518 a year, 13% below the U.S. median of $80,734. That rose 27.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Adrian area scores 66 for barbershops (upper middle), #92 of 377 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Adrian area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Adrian area
Screening a site or an acquisition in the Adrian area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Adrian area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.