Groundwork

Beauty and personal care · Small-town market · Michigan

Barbershops in the Cadillac, MI area

The barbershops in the Cadillac, MI area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$17.4M
On personal care products and services · $887 a household
Spending per listing
$4.3M
2.3 times the U.S.
Listings per 10k households
2.0
62% below the U.S.
Population, 2025
49,719
+2.0% since 2020

See the barbershops around any address in the Cadillac area

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cadillac area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Cadillac area spend about $17.4M a year on personal care products and services, or $887 per household, 12% below the U.S. average. That works out to $4.3M per shop, 2.3 times the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.

There are 4 barbershops on map listings in the Cadillac area as of September 2026. That comes to 2.0 for every 10,000 households, 62% below the U.S. rate of 5.3.

Official counts don’t publish a figure for barber shops in the Cadillac area, since they leave out counts under 3.

Between 2020 and 2025, the population of the Cadillac area grew 2.0%, slower than the U.S. (+3.1%). With 4 barbershops on map listings, the Cadillac area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Cadillac area compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Cadillac, MI area compared with Michigan and the U.S.
MeasureCadillac areaMichiganU.S.
Listings per 10k households2.04.05.3
Spending per listing$4.3M$2.4M$1.9M
Households per official establishmentn/a21,68316,589
Official establishment growth, 2019–2023n/a+30.6%+28.5%
Population growth, 2020–2025+2.0%+0.6%+3.1%
Spending per household on personal care products and services$887$986$1,005
Median household income$62,015$72,875$80,734
Groundwork market scoreNot scored51

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
40 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in the Cadillac area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Cadillac area

Population, 2025 estimate
49,719+2.0% since 2020
Households
19,605
Median age
43.1
Homes lived in by their owners
82%
Vehicles per household
1.9
Land area
1,130 sq. mi.
People per square mile
44
Median household income
$62,015+31.4% vs. 2015–2019, before inflation
Average household income
$80,021
Median home value
$170,400
Jobs located here
16,131
Daytime population
48,433Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Cadillac area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of the Cadillac area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Barbershops across Michigan

Every Michigan market ranked →

The highest-scoring small-town markets in Michigan for barbershops, numbered among those based in Michigan (a market based in another state is listed without a number), with the Cadillac area marked.

Top small-town markets in Michigan

Small-town markets in Michigan ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Marinette, WI-MI7162.0$4.3M+0.3%#59 of 377
1Sturgis, MI7062.5$3.6M+0.1%#68 of 377
2Houghton, MI6953.2$2.8M+1.8%#76 of 377
3Coldwater, MI6763.5$2.5M+2.5%#88 of 377
4Adrian, MI66123.1$3.1M−1.6%#92 of 377
5Petoskey, MI6174.6$2.2M−1.0%#120 of 377
6Mount Pleasant, MI5983.2$2.7M+0.3%#129 of 377
7Owosso, MI54124.3$2.2M−0.4%#166 of 377
8Alma, MI3785.4$1.7M−1.1%#273 of 377
Cadillac, MINot scored42.0$4.3M+2.0%

Other business types in the Cadillac area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in the Cadillac, MI area?

As of September 2026, map listings count 4 barbershops in the Cadillac area. The listings count barbershops. No official count is published for barber shops in the Cadillac area: counts under 3 are left out.

How much do households in the Cadillac, MI area spend on personal care products and services?

About $17.4M a year, or $887 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 4 barbershops on map listings, it comes to $4.3M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 19,605 households in the Cadillac area and national spending patterns by income.

How does the Cadillac, MI area compare with the U.S. for barbershops?

The Cadillac area has 2.0 barbershops per 10,000 households, 62% below the U.S. rate of 5.3. Spending per shop is $4.3M, 2.3 times the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Cadillac area would have about 9, against 4 on map listings.

How fast is the Cadillac, MI area growing?

Population estimates put the Cadillac area at 49,719 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 19,605 households. The median household income in the Cadillac area is $62,015 a year, 23% below the U.S. median of $80,734. That rose 31.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cadillac area has no market score for barbershops: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Cadillac area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in the Cadillac area

Screening a site or an acquisition in the Cadillac area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Cadillac area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.