Groundwork

Beauty and personal care · County · Michigan

Barbershops in Wayne County, MI

Competitor counts, household spending and official business counts for barbershops in Wayne County, MI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 32 out of 100: Lower middle

Ranked #1,070 of 1,356 scored counties
#36 of 36 scored counties in Michigan

Listings
419
50 chain locations (12%)
Official establishments
59
+47.5% since 2019
Household spending a year
$638.2M
On personal care products and services · $911 a household
Spending per listing
$1.5M
19% below the U.S.
Listings per 10k households
6.0
13% above the U.S.
Population, 2025
1,769,038
−1.1% since 2020

See the barbershops around any address in Wayne County

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for barbershops in Wayne County is 32 (lower middle), #1,070 of 1,356 scored counties and #36 of 36 scored counties in Michigan. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 419 barbershops in Wayne County. Chain locations make up 12% of them, against 12% across the U.S. Per 10,000 households, that is 6.0, 13% above the U.S. rate of 5.3.

Household spending on personal care products and services in Wayne County comes to about $638.2M a year: $911 per household, 9% below the U.S. average. Spread across 419 barbershops, that is $1.5M per shop, 19% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.

In 2023, official counts showed 59 businesses with payroll in Wayne County classed as barber shops, up 47.5% from 2019. That is one for every 11,874 households, against one for every 16,589 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $433K have gone to businesses classed as barber shops in Wayne County. Population estimates put the population change in Wayne County from 2020 to 2025 at −1.1%, against +3.1% for the U.S.

How Wayne County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Wayne County, MI compared with Michigan and the U.S.
MeasureWayne CountyMichiganU.S.
Listings per 10k households6.04.05.3
Spending per listing$1.5M$2.4M$1.9M
Households per official establishment11,87421,68316,589
Official establishment growth, 2019–2023+47.5%+30.6%+28.5%
Population growth, 2020–2025−1.1%+0.6%+3.1%
Spending per household on personal care products and services$911$986$1,005
Median household income$60,539$72,875$80,734
Groundwork market score3251

Official counts and lending

Businesses

Official establishments, 2019 to 2023
40 → 59+47.5% over the period
Employees, 2023
131
Annual payroll, 2023
$3M
One-person businesses, 2023
2,117Businesses with no payroll
Map listings, September 2026
41950 chain locations
Listings at the U.S. rate for this spending
339The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$433K

SBA-backed loans to businesses classed as barber shops in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Wayne County

Population, 2025 estimate
1,769,038−1.1% since 2020
Households
700,591
Median age
38.8
Homes lived in by their owners
65%
Vehicles per household
1.5
Land area
612 sq. mi.
People per square mile
2,897
Median household income
$60,539+28.0% vs. 2015–2019, before inflation
Average household income
$85,609
Median home value
$178,500
Jobs located here
669,243
Daytime population
1,771,020Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wayne County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

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Barbershops across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for barbershops, numbered among those based in Michigan, with Wayne County marked.

Top counties in Michigan

Counties in Michigan ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Livingston County, MI83192.5$4.7M+1.7%#43 of 1,356
2Ottawa County, MI78302.7$4M+3.9%#88 of 1,356
3Montcalm County, MI7462.4$3.7M+4.1%#144 of 1,356
4Clinton County, MI74113.5$3.1M+1.6%#150 of 1,356
5Washtenaw County, MI73614.1$2.7M−0.4%#168 of 1,356
6Midland County, MI72102.9$3.6M+0.3%#175 of 1,356
7St. Clair County, MI71101.5$6.5M+0.1%#193 of 1,356
8Monroe County, MI71193.0$3.3M+0.7%#197 of 1,356
9Grand Traverse County, MI71143.5$3M+1.4%#198 of 1,356
10Eaton County, MI70132.9$3.5M+0.4%#221 of 1,356
36Wayne County, MI324196.0$1.5M−1.1%#1,070 of 1,356

Other business types in Wayne County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in Wayne County, MI?

There are 419 barbershops on map listings in Wayne County as of September 2026. 50 of them (12%) are chain locations. The listings count barbershops. Official counts show 59 businesses with payroll classed as barber shops in 2023, up 47.5% from 2019. Official counts list 2,117 one-person businesses without payroll.

How much do households in Wayne County, MI spend on personal care products and services?

About $638.2M a year, or $911 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 419 barbershops on map listings, it comes to $1.5M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 700,591 households in Wayne County and national spending patterns by income.

How does Wayne County, MI compare with the U.S. for barbershops?

Wayne County has 6.0 barbershops per 10,000 households, 13% above the U.S. rate of 5.3. Spending per shop is $1.5M, 19% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Wayne County would have about 339, against 419 on map listings. There is one business with payroll in the industry for every 11,874 households, against one for every 16,589 across the U.S. The official count rose 47.5% from 2019 to 2023, against +28.5% for the U.S.

How fast is Wayne County, MI growing?

Population estimates put Wayne County at 1,769,038 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 700,591 households. Median household income in Wayne County is $60,539, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 32 for barbershops (lower middle), #1,070 of 1,356 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wayne County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in Wayne County

Screening a site or an acquisition in Wayne County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.