Beauty and personal care · Small-town market · Michigan
Barbershops in the Iron Mountain, MI-WI area
How the Iron Mountain, MI-WI area compares with other small-town markets and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 1 chain location (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $12.7M
- On personal care products and services · $899 a household
- Spending per listing
- $4.2M
- 2.2 times the U.S.
- Listings per 10k households
- 2.1
- 60% below the U.S.
- Population, 2025
- 30,575
- +0.4% since 2020
See the barbershops around any address in the Iron Mountain area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Iron Mountain area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 3 barbershops in the Iron Mountain area. Per 10,000 households, that is 2.1, 60% below the U.S. rate of 5.3.
Household spending on personal care products and services in the Iron Mountain area comes to about $12.7M a year: $899 per household, 11% below the U.S. average. That works out to $4.2M per shop, 2.2 times the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
There is no official count of businesses with payroll classed as barber shops in the Iron Mountain area: counts under 3 aren’t published. Official counts also show 5 one-person businesses without payroll.
Population estimates put the population change in the Iron Mountain area from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). With 3 barbershops on map listings, the Iron Mountain area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Iron Mountain area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Iron Mountain area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.1 | 4.0 | 5.3 |
| Spending per listing | $4.2M | $2.4M | $1.9M |
| Households per official establishment | n/a | 21,683 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +30.6% | +28.5% |
| Population growth, 2020–2025 | +0.4% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $899 | $986 | $1,005 |
| Median household income | $64,552 | $72,875 | $80,734 |
| Groundwork market score | Not scored | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 31 chain location
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Iron Mountain area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Iron Mountain area
- Population, 2025 estimate
- 30,575+0.4% since 2020
- Households
- 14,102
- Median age
- 47.9
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.8
- Land area
- 1,249 sq. mi.
- People per square mile
- 24
- Median household income
- $64,552+24.8% vs. 2015–2019, before inflation
- Average household income
- $81,223
- Median home value
- $157,300
- Jobs located here
- 15,062
- Daytime population
- 33,133Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Iron Mountain area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Iron Mountain area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for barbershops, numbered among those based in Michigan (a market based in another state is listed without a number), with the Iron Mountain area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Marinette, WI-MI | 71 | 6 | 2.0 | $4.3M | +0.3% | #59 of 377 |
| 1Sturgis, MI | 70 | 6 | 2.5 | $3.6M | +0.1% | #68 of 377 |
| 2Houghton, MI | 69 | 5 | 3.2 | $2.8M | +1.8% | #76 of 377 |
| 3Coldwater, MI | 67 | 6 | 3.5 | $2.5M | +2.5% | #88 of 377 |
| 4Adrian, MI | 66 | 12 | 3.1 | $3.1M | −1.6% | #92 of 377 |
| 5Petoskey, MI | 61 | 7 | 4.6 | $2.2M | −1.0% | #120 of 377 |
| 6Mount Pleasant, MI | 59 | 8 | 3.2 | $2.7M | +0.3% | #129 of 377 |
| 7Owosso, MI | 54 | 12 | 4.3 | $2.2M | −0.4% | #166 of 377 |
| 8Alma, MI | 37 | 8 | 5.4 | $1.7M | −1.1% | #273 of 377 |
| Iron Mountain, MI-WI | Not scored | 3 | 2.1 | $4.2M | +0.4% |
Other business types in the Iron Mountain area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons40
- Barbershops
- Nail salons
- Spas and skin care73
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Iron Mountain, MI-WI area?
There are 3 barbershops on map listings in the Iron Mountain area as of September 2026. The listings count barbershops. No official count is published for barber shops in the Iron Mountain area: counts under 3 are left out. Official counts list 5 one-person businesses without payroll.
How much do households in the Iron Mountain, MI-WI area spend on personal care products and services?
About $12.7M a year, or $899 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 3 barbershops on map listings, it comes to $4.2M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 14,102 households in the Iron Mountain area and national spending patterns by income.
How does the Iron Mountain, MI-WI area compare with the U.S. for barbershops?
The Iron Mountain area has 2.1 barbershops per 10,000 households, 60% below the U.S. rate of 5.3. Spending per shop is $4.2M, 2.2 times the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Iron Mountain area would have about 7, against 3 on map listings.
How fast is the Iron Mountain, MI-WI area growing?
Population estimates put the Iron Mountain area at 30,575 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 14,102 households. Median household income in the Iron Mountain area is $64,552, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Iron Mountain area has no market score for barbershops: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Iron Mountain area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Iron Mountain area
Screening a site or an acquisition in the Iron Mountain area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Iron Mountain area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.