Beauty and personal care · County · Michigan
Barbershops in Kent County, MI
Competitor counts, household spending and official business counts for barbershops in Kent County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #292 of 1,356 scored counties
#13 of 36 scored counties in Michigan
- Listings
- 110
- 29 chain locations (26%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $268.1M
- On personal care products and services · $1,045 a household
- Spending per listing
- $2.4M
- 29% above the U.S.
- Listings per 10k households
- 4.3
- 19% below the U.S.
- Population, 2025
- 675,232
- +2.5% since 2020
See the barbershops around any address in Kent County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Kent County comes to about $268.1M a year: $1,045 per household, 4% above the U.S. average. That works out to $2.4M per shop, 29% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
Kent County has 110 barbershops on map listings as of September 2026. Of those, 29 are chain locations, or 26%, against 12% across the U.S. Per 10,000 households, that is 4.3, 19% below the U.S. rate of 5.3.
In 2023, official counts showed 15 businesses with payroll in Kent County classed as barber shops. That is one for every 17,110 households, against one for every 16,589 across the U.S. Official counts list 271 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $221K have gone to businesses classed as barber shops in Kent County.
Population estimates show Kent County grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for barbershops in Kent County is 67 (upper middle), #292 of 1,356 scored counties and #13 of 36 scored counties in Michigan. That puts it in the top quarter of counties.
How Kent County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kent County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 4.0 | 5.3 |
| Spending per listing | $2.4M | $2.4M | $1.9M |
| Households per official establishment | 17,110 | 21,683 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +30.6% | +28.5% |
| Population growth, 2020–2025 | +2.5% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,045 | $986 | $1,005 |
| Median household income | $82,631 | $72,875 | $80,734 |
| Groundwork market score | 67 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 15
- Employees, 2023
- 84
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- 271Businesses with no payroll
- Map listings, September 2026
- 11029 chain locations
- Listings at the U.S. rate for this spending
- 142The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $221K
SBA-backed loans to businesses classed as barber shops in Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kent County
- Population, 2025 estimate
- 675,232+2.5% since 2020
- Households
- 256,648
- Median age
- 37.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 850 sq. mi.
- People per square mile
- 781
- Median household income
- $82,631+31.1% vs. 2015–2019, before inflation
- Average household income
- $109,612
- Median home value
- $289,900
- Jobs located here
- 399,575
- Daytime population
- 767,130Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for barbershops, numbered among those based in Michigan, with Kent County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Livingston County, MI | 83 | 19 | 2.5 | $4.7M | +1.7% | #43 of 1,356 |
| 2Ottawa County, MI | 78 | 30 | 2.7 | $4M | +3.9% | #88 of 1,356 |
| 3Montcalm County, MI | 74 | 6 | 2.4 | $3.7M | +4.1% | #144 of 1,356 |
| 4Clinton County, MI | 74 | 11 | 3.5 | $3.1M | +1.6% | #150 of 1,356 |
| 5Washtenaw County, MI | 73 | 61 | 4.1 | $2.7M | −0.4% | #168 of 1,356 |
| 6Midland County, MI | 72 | 10 | 2.9 | $3.6M | +0.3% | #175 of 1,356 |
| 7St. Clair County, MI | 71 | 10 | 1.5 | $6.5M | +0.1% | #193 of 1,356 |
| 8Monroe County, MI | 71 | 19 | 3.0 | $3.3M | +0.7% | #197 of 1,356 |
| 9Grand Traverse County, MI | 71 | 14 | 3.5 | $3M | +1.4% | #198 of 1,356 |
| 10Eaton County, MI | 70 | 13 | 2.9 | $3.5M | +0.4% | #221 of 1,356 |
| 13Kent County, MI | 67 | 110 | 4.3 | $2.4M | +2.5% | #292 of 1,356 |
Other business types in Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons49
- Barbershops67
- Nail salons67
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Kent County, MI?
Map listings as of September 2026 show 110 barbershops in Kent County. 29 of them (26%) are chain locations. The listings count barbershops. Official counts show 15 businesses with payroll classed as barber shops in 2023. Official counts also show 271 one-person businesses without payroll.
How much do households in Kent County, MI spend on personal care products and services?
About $268.1M a year, or $1,045 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 110 barbershops on map listings, it comes to $2.4M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 256,648 households in Kent County and national spending patterns by income.
How does Kent County, MI compare with the U.S. for barbershops?
Kent County has 4.3 barbershops per 10,000 households, 19% below the U.S. rate of 5.3. Spending per shop is $2.4M, 29% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Kent County would have about 142, against 110 on map listings. There is one business with payroll in the industry for every 17,110 households, against one for every 16,589 across the U.S.
How fast is Kent County, MI growing?
Population estimates put Kent County at 675,232 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 256,648 households. The median household income in Kent County is $82,631 a year, 2% above the U.S. median of $80,734. That rose 31.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kent County scores 67 for barbershops (upper middle), #292 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kent County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Kent County
Screening a site or an acquisition in Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.