Beauty and personal care · Small-town market · Michigan
Barbershops in the Sturgis, MI area
Competitor counts, household spending and official business counts for barbershops in the Sturgis, MI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #68 of 377 scored small-town markets
#1 of 8 scored small-town markets based in Michigan
- Listings
- 6
- 1 chain location (17%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $21.3M
- On personal care products and services · $903 a household
- Spending per listing
- $3.6M
- 89% above the U.S.
- Listings per 10k households
- 2.5
- 53% below the U.S.
- Population, 2025
- 60,968
- +0.1% since 2020
See the barbershops around any address in the Sturgis area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sturgis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 6 barbershops in the Sturgis area. One of them (17%) is a chain location, against 12% across the U.S. Per 10,000 households, that is 2.5, 53% below the U.S. rate of 5.3.
Households in the Sturgis area spend about $21.3M a year on personal care products and services, or $903 per household, 10% below the U.S. average. Spread across 6 barbershops, that is $3.6M per shop, 89% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
There is no official count of businesses with payroll classed as barber shops in the Sturgis area: counts under 3 aren’t published. Official counts list 13 one-person businesses without payroll.
Population estimates put the population change in the Sturgis area from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). For barbershops, the Sturgis area has a Groundwork market score of 70 (upper middle): #68 of 377 scored small-town markets and #1 of 8 scored small-town markets based in Michigan. That puts it in the top quarter of small-town markets.
How the Sturgis area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sturgis area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 4.0 | 5.3 |
| Spending per listing | $3.6M | $2.4M | $1.9M |
| Households per official establishment | n/a | 21,683 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +30.6% | +28.5% |
| Population growth, 2020–2025 | +0.1% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $903 | $986 | $1,005 |
| Median household income | $66,425 | $72,875 | $80,734 |
| Groundwork market score | 70 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 13Businesses with no payroll
- Map listings, September 2026
- 61 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Sturgis area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sturgis area
- Population, 2025 estimate
- 60,968+0.1% since 2020
- Households
- 23,620
- Median age
- 40.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 501 sq. mi.
- People per square mile
- 122
- Median household income
- $66,425+27.5% vs. 2015–2019, before inflation
- Average household income
- $81,433
- Median home value
- $178,300
- Jobs located here
- 19,267
- Daytime population
- 52,362Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sturgis area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Sturgis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for barbershops, numbered among those based in Michigan (a market based in another state is listed without a number), with the Sturgis area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Marinette, WI-MI | 71 | 6 | 2.0 | $4.3M | +0.3% | #59 of 377 |
| 1Sturgis, MI | 70 | 6 | 2.5 | $3.6M | +0.1% | #68 of 377 |
| 2Houghton, MI | 69 | 5 | 3.2 | $2.8M | +1.8% | #76 of 377 |
| 3Coldwater, MI | 67 | 6 | 3.5 | $2.5M | +2.5% | #88 of 377 |
| 4Adrian, MI | 66 | 12 | 3.1 | $3.1M | −1.6% | #92 of 377 |
| 5Petoskey, MI | 61 | 7 | 4.6 | $2.2M | −1.0% | #120 of 377 |
| 6Mount Pleasant, MI | 59 | 8 | 3.2 | $2.7M | +0.3% | #129 of 377 |
| 7Owosso, MI | 54 | 12 | 4.3 | $2.2M | −0.4% | #166 of 377 |
| 8Alma, MI | 37 | 8 | 5.4 | $1.7M | −1.1% | #273 of 377 |
Other business types in the Sturgis area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas59
- Hair salons43
- Barbershops70
- Nail salons63
- Spas and skin care71
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Sturgis, MI area?
The Sturgis area has 6 barbershops on map listings as of September 2026. One of them (17%) is a chain location. The listings count barbershops. No official count is published for barber shops in the Sturgis area: counts under 3 are left out. Official counts also show 13 one-person businesses without payroll.
How much do households in the Sturgis, MI area spend on personal care products and services?
About $21.3M a year, or $903 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 6 barbershops on map listings, it comes to $3.6M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 23,620 households in the Sturgis area and national spending patterns by income.
How does the Sturgis, MI area compare with the U.S. for barbershops?
The Sturgis area has 2.5 barbershops per 10,000 households, 53% below the U.S. rate of 5.3. Spending per shop is $3.6M, 89% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Sturgis area would have about 11, against 6 on map listings.
How fast is the Sturgis, MI area growing?
Population estimates put the Sturgis area at 60,968 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 23,620 households. Median household income in the Sturgis area is $66,425, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sturgis area scores 70 for barbershops (upper middle), #68 of 377 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sturgis area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Sturgis area
Screening a site or an acquisition in the Sturgis area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sturgis area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.