Fitness and classes · County · Utah
Gyms in Morgan County, UT
Competitor counts, household spending and official business counts for gyms in Morgan County, UT, set against other counties and the U.S.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #96 of 1,792 scored counties
#4 of 16 scored counties in Utah
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.2M
- On memberships, classes and admissions · $1,625 a household
- Spending per listing
- $1.2M
- 5% below the U.S.
- Listings per 10k households
- 13.2
- 74% above the U.S.
- Population, 2025
- 13,383
- +8.1% since 2020
See the gyms around any address in Morgan County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Morgan County scores 78 (high) on the Groundwork market score for gyms, ranking #96 of 1,792 scored counties and #4 of 16 scored counties in Utah. That puts it in the top 10% of counties for gyms.
Household spending on memberships, classes and admissions in Morgan County comes to about $6.2M a year: $1,625 per household, 65% above the U.S. average. Spread across 5 gyms, that is $1.2M per gym, 5% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 5 gyms on map listings in Morgan County as of September 2026. One of them (20%) is a chain location, against 28% across the U.S. That comes to 13.2 for every 10,000 households, 74% above the U.S. rate of 7.6.
Official counts don’t publish a figure for fitness and recreational sports centers in Morgan County, since they leave out counts under 3. Population estimates show Morgan County grew 8.1% from 2020 to 2025, faster than the U.S. (+3.1%).
How Morgan County compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.2 | 8.0 | 7.6 |
| Spending per listing | $1.2M | $1.6M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 3,065 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +26.6% | +5.8% |
| Population growth, 2020–2025 | +8.1% | +7.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,625 | $1,265 | $983 |
| Median household income | $130,929 | $95,166 | $80,734 |
| Groundwork market score | 78 | 77 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Morgan County
- Population, 2025 estimate
- 13,383+8.1% since 2020
- Households
- 3,785
- Median age
- 33.5
- Homes lived in by their owners
- 89%
- Vehicles per household
- 2.8
- Land area
- 609 sq. mi.
- People per square mile
- 21
- Median household income
- $130,929+43.3% vs. 2015–2019, before inflation
- Average household income
- $158,661
- Median home value
- $654,900
- Jobs located here
- 3,089
- Daytime population
- 9,344Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Utah
Every Utah market ranked →The highest-scoring counties in Utah for gyms, numbered among those based in Utah, with Morgan County marked.
Top counties in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tooele County, UT | 97 | 12 | 5.0 | $2.6M | +19.2% | #2 of 1,792 |
| 2Utah County, UT | 80 | 153 | 7.5 | $1.8M | +14.5% | #68 of 1,792 |
| 3Weber County, UT | 78 | 75 | 8.0 | $1.4M | +5.8% | #94 of 1,792 |
| 4Morgan County, UT | 78 | 5 | 13.2 | $1.2M | +8.1% | #96 of 1,792 |
| 5Wasatch County, UT | 77 | 10 | 7.8 | $2.1M | +9.9% | #98 of 1,792 |
| 6Box Elder County, UT | 75 | 15 | 7.7 | $1.3M | +12.7% | #138 of 1,792 |
| 7Davis County, UT | 73 | 88 | 7.6 | $1.9M | +4.8% | #161 of 1,792 |
| 8Cache County, UT | 72 | 39 | 8.8 | $1.2M | +8.5% | #194 of 1,792 |
| 9Salt Lake County, UT | 70 | 332 | 7.8 | $1.7M | +2.9% | #225 of 1,792 |
| 10Washington County, UT | 59 | 64 | 9.2 | $1.2M | +17.4% | #577 of 1,792 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Morgan County, UT?
As of September 2026, map listings count 5 gyms in Morgan County. One of them (20%) is a chain location. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Morgan County: counts under 3 are left out.
How much do households in Morgan County, UT spend on memberships, classes and admissions?
About $6.2M a year, or $1,625 per household. That is 65% above the U.S. average (an index of 165, where 100 is the U.S. average). Spread across the 5 gyms on map listings, it comes to $1.2M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 3,785 households in Morgan County and national spending patterns by income.
How does Morgan County, UT compare with the U.S. for gyms?
Morgan County has 13.2 gyms per 10,000 households, 74% above the U.S. rate of 7.6. Spending per gym is $1.2M, 5% below the U.S. figure of $1.3M. The count on map listings matches the U.S. ratio of gyms to household spending.
How fast is Morgan County, UT growing?
Population estimates put Morgan County at 13,383 people in 2025, up 8.1% since 2020, faster than the U.S. (+3.1%). It has 3,785 households. Median household income in Morgan County is $130,929, 62% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 78 for gyms (high), #96 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.