Fitness and classes · Small-town market · Wyoming
Gyms in the Evanston, WY-UT area
Competitor counts, household spending and official business counts for gyms in the Evanston, WY-UT area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #275 of 506 scored small-town markets
#6 of 8 scored small-town markets based in Wyoming
- Listings
- 12
- 3 chain locations (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.6M
- On memberships, classes and admissions · $1,001 a household
- Spending per listing
- $721K
- 45% below the U.S.
- Listings per 10k households
- 13.9
- 83% above the U.S.
- Population, 2025
- 23,415
- +2.0% since 2020
See the gyms around any address in the Evanston area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Evanston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 gyms in the Evanston area. 3 of them (25%) are chain locations, against 28% across the U.S. Per 10,000 households, that is 13.9, 83% above the U.S. rate of 7.6.
Household spending on memberships, classes and admissions in the Evanston area comes to about $8.6M a year: $1,001 per household, 2% above the U.S. average. Spread across 12 gyms, that is $721K per gym, 45% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
There is no official count of businesses with payroll classed as fitness and recreational sports centers in the Evanston area: counts under 3 aren’t published. Since fiscal 2022, 2 SBA-backed loans worth $225K have gone to businesses classed as fitness and recreational sports centers in the Evanston area.
Between 2020 and 2025, the population of the Evanston area grew 2.0%, slower than the U.S. (+3.1%). The Evanston area scores 49 (lower middle) on the Groundwork market score for gyms, ranking #275 of 506 scored small-town markets and #6 of 8 scored small-town markets based in Wyoming.
How the Evanston area compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Evanston area | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.9 | 8.6 | 7.6 |
| Spending per listing | $721K | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 2,704 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +5.9% | +5.8% |
| Population growth, 2020–2025 | +2.0% | +1.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,001 | $1,015 | $983 |
| Median household income | $82,471 | $76,176 | $80,734 |
| Groundwork market score | 49 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 123 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $225K
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Evanston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Evanston area
- Population, 2025 estimate
- 23,415+2.0% since 2020
- Households
- 8,639
- Median age
- 37.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.3
- Land area
- 3,111 sq. mi.
- People per square mile
- 7
- Median household income
- $82,471
- Average household income
- $105,321
- Median home value
- $293,800
- Jobs located here
- 9,409
- Daytime population
- 22,588Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Evanston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Evanston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Wyoming
Every Wyoming market ranked →The highest-scoring small-town markets in Wyoming for gyms, numbered among those based in Wyoming, with the Evanston area marked.
Top small-town markets in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gillette, WY | 77 | 14 | 7.8 | $1.5M | +2.1% | #22 of 506 |
| 2Laramie, WY | 65 | 11 | 6.4 | $1.4M | +3.9% | #91 of 506 |
| 3Rock Springs, WY | 61 | 12 | 6.9 | $1.5M | −2.2% | #130 of 506 |
| 4Sheridan, WY | 55 | 12 | 8.7 | $1.1M | +7.2% | #203 of 506 |
| 5Cody, WY | 54 | 15 | 11.3 | $864K | +5.1% | #225 of 506 |
| 6Evanston, WY-UT | 49 | 12 | 13.9 | $721K | +2.0% | #275 of 506 |
| 7Jackson, WY-ID | 48 | 27 | 18.6 | $900K | +4.2% | #281 of 506 |
| 8Riverton, WY | 29 | 21 | 14.0 | $603K | +0.7% | #450 of 506 |
Other business types in the Evanston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Evanston, WY-UT area?
The Evanston area has 12 gyms on map listings as of September 2026. 3 of them (25%) are chain locations. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in the Evanston area: counts under 3 are left out.
How much do households in the Evanston, WY-UT area spend on memberships, classes and admissions?
About $8.6M a year, or $1,001 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 12 gyms on map listings, it comes to $721K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 8,639 households in the Evanston area and national spending patterns by income.
How does the Evanston, WY-UT area compare with the U.S. for gyms?
The Evanston area has 13.9 gyms per 10,000 households, 83% above the U.S. rate of 7.6. Spending per gym is $721K, 45% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, the Evanston area would have about 7, against 12 on map listings.
How fast is the Evanston, WY-UT area growing?
Population estimates put the Evanston area at 23,415 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 8,639 households. The median household income in the Evanston area is $82,471 a year, 2% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Evanston area scores 49 for gyms (lower middle), #275 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Evanston area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Evanston area
Screening a site or an acquisition in the Evanston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Evanston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.