Groundwork

Fitness and classes · County · Utah

Gyms in Salt Lake County, UT

The gyms in Salt Lake County, UT, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 70 out of 100: Upper middle

Ranked #225 of 1,792 scored counties
#9 of 16 scored counties in Utah

Listings
332
105 chain locations (32%)
Official establishments
150
All fitness and recreational sports centers · +20.0% since 2019
Household spending a year
$559.5M
On memberships, classes and admissions · $1,313 a household
Spending per listing
$1.7M
30% above the U.S.
Listings per 10k households
7.8
3% above the U.S.
Population, 2025
1,220,916
+2.9% since 2020

See the gyms around any address in Salt Lake County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Salt Lake County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 332 gyms in Salt Lake County. Of those, 105 are chain locations, or 32%, against 28% across the U.S. That comes to 7.8 for every 10,000 households, 3% above the U.S. rate of 7.6.

At $1,313 per household (33% above the U.S. average), households in Salt Lake County spend about $559.5M a year on memberships, classes and admissions. That works out to $1.7M per gym, 30% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

The official count of businesses with payroll classed as fitness and recreational sports centers in Salt Lake County was 150 in 2023, up 20.0% from 2019. That is one for every 2,842 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 34 SBA-backed loans worth $11.5M have gone to businesses classed as fitness and recreational sports centers in Salt Lake County.

Between 2020 and 2025, the population of Salt Lake County grew 2.9%, in step with the U.S. (+3.1%). Salt Lake County scores 70 (upper middle) on the Groundwork market score for gyms, ranking #225 of 1,792 scored counties and #9 of 16 scored counties in Utah. That puts it in the top quarter of counties.

How Salt Lake County compares

The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Salt Lake County, UT compared with Utah and the U.S.
MeasureSalt Lake CountyUtahU.S.
Listings per 10k households7.88.07.6
Spending per listing$1.7M$1.6M$1.3M
Households per official establishment (all fitness and recreational sports centers)2,8423,0653,109
Official establishment growth, 2019–2023+20.0%+26.6%+5.8%
Population growth, 2020–2025+2.9%+7.8%+3.1%
Spending per household on memberships, classes and admissions$1,313$1,265$983
Median household income$97,494$95,166$80,734
Groundwork market score7077

Official counts and lending

Businesses

Official establishments, 2019 to 2023
125 → 150All fitness and recreational sports centers · +20.0% over the period
Employees, 2023
3,265
Annual payroll, 2023
$45.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
332105 chain locations
Listings at the U.S. rate for this spending
430The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
34
Amount
$11.5M

SBA-backed loans to businesses classed as fitness and recreational sports centers in Salt Lake County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Salt Lake County

Population, 2025 estimate
1,220,916+2.9% since 2020
Households
426,245
Median age
35.0
Homes lived in by their owners
66%
Vehicles per household
2.0
Land area
753 sq. mi.
People per square mile
1,590
Median household income
$97,494+30.2% vs. 2015–2019, before inflation
Average household income
$124,987
Median home value
$525,700
Jobs located here
775,993
Daytime population
1,357,402Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Salt Lake County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Salt Lake County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Utah for gyms, numbered among those based in Utah, with Salt Lake County marked.

Top counties in Utah

Counties in Utah ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Tooele County, UT97125.0$2.6M+19.2%#2 of 1,792
2Utah County, UT801537.5$1.8M+14.5%#68 of 1,792
3Weber County, UT78758.0$1.4M+5.8%#94 of 1,792
4Morgan County, UT78513.2$1.2M+8.1%#96 of 1,792
5Wasatch County, UT77107.8$2.1M+9.9%#98 of 1,792
6Box Elder County, UT75157.7$1.3M+12.7%#138 of 1,792
7Davis County, UT73887.6$1.9M+4.8%#161 of 1,792
8Cache County, UT72398.8$1.2M+8.5%#194 of 1,792
9Salt Lake County, UT703327.8$1.7M+2.9%#225 of 1,792
10Washington County, UT59649.2$1.2M+17.4%#577 of 1,792

Other business types in Salt Lake County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Salt Lake County, UT?

Salt Lake County has 332 gyms on map listings as of September 2026. 105 of them (32%) are chain locations. The listings count gyms and fitness centers. Official counts show 150 businesses with payroll classed as fitness and recreational sports centers in 2023, up 20.0% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in Salt Lake County, UT spend on memberships, classes and admissions?

About $559.5M a year, or $1,313 per household. That is 33% above the U.S. average (an index of 133, where 100 is the U.S. average). Spread across the 332 gyms on map listings, it comes to $1.7M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 426,245 households in Salt Lake County and national spending patterns by income.

How does Salt Lake County, UT compare with the U.S. for gyms?

Salt Lake County has 7.8 gyms per 10,000 households, 3% above the U.S. rate of 7.6. Spending per gym is $1.7M, 30% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Salt Lake County would have about 430, against 332 on map listings. There is one business with payroll in the industry for every 2,842 households, against one for every 3,109 across the U.S. The official count rose 20.0% from 2019 to 2023, against +5.8% for the U.S.

How fast is Salt Lake County, UT growing?

Population estimates put Salt Lake County at 1,220,916 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 426,245 households. The median household income in Salt Lake County is $97,494 a year, 21% above the U.S. median of $80,734. That rose 30.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Salt Lake County scores 70 for gyms (upper middle), #225 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Salt Lake County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Salt Lake County

Screening a site or an acquisition in Salt Lake County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Salt Lake County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.