Fitness and classes · Small-town market · Utah
Gyms in the Price, UT area
How the Price, UT area compares with other small-town markets and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 1 chain location (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.2M
- On memberships, classes and admissions · $761 a household
- Spending per listing
- $1.5M
- 19% above the U.S.
- Listings per 10k households
- 4.9
- 36% below the U.S.
- Population, 2025
- 20,680
- +1.0% since 2020
See the gyms around any address in the Price area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Price area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 4 gyms in the Price area. That is 4.9 per 10,000 households, 36% below the U.S. rate of 7.6.
Household spending on memberships, classes and admissions in the Price area comes to about $6.2M a year: $761 per household, 23% below the U.S. average. That is about $1.5M of household spending for each gym on map listings, 19% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
There is no official count of businesses with payroll classed as fitness and recreational sports centers in the Price area: counts under 3 aren’t published.
Population estimates put the population change in the Price area from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%). With 4 gyms on map listings, the Price area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Price area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Price area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 8.0 | 7.6 |
| Spending per listing | $1.5M | $1.6M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 3,065 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +26.6% | +5.8% |
| Population growth, 2020–2025 | +1.0% | +7.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $761 | $1,265 | $983 |
| Median household income | $58,377 | $95,166 | $80,734 |
| Groundwork market score | Not scored | 77 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 41 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Price area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Price area
- Population, 2025 estimate
- 20,680+1.0% since 2020
- Households
- 8,123
- Median age
- 39.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 1,479 sq. mi.
- People per square mile
- 14
- Median household income
- $58,377+14.1% vs. 2015–2019, before inflation
- Average household income
- $75,548
- Median home value
- $228,500
- Jobs located here
- 7,904
- Daytime population
- 17,852Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Price area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Price area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for gyms, numbered among those based in Utah (a market based in another state is listed without a number), with the Price area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 80 | 16 | 7.4 | $1.4M | +12.6% | #14 of 506 |
| 2Heber, UT | 65 | 38 | 13.3 | $1.3M | +5.3% | #92 of 506 |
| 3Vernal, UT | 61 | 11 | 9.1 | $1.1M | +7.3% | #140 of 506 |
| 4Cedar City, UT | 59 | 20 | 9.9 | $934K | +16.4% | #163 of 506 |
| Evanston, WY-UT | 49 | 12 | 13.9 | $721K | +2.0% | #275 of 506 |
| Price, UT | Not scored | 4 | 4.9 | $1.5M | +1.0% |
Other business types in the Price area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Price, UT area?
There are 4 gyms on map listings in the Price area as of September 2026. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in the Price area: counts under 3 are left out.
How much do households in the Price, UT area spend on memberships, classes and admissions?
About $6.2M a year, or $761 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 4 gyms on map listings, it comes to $1.5M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 8,123 households in the Price area and national spending patterns by income.
How does the Price, UT area compare with the U.S. for gyms?
The Price area has 4.9 gyms per 10,000 households, 36% below the U.S. rate of 7.6. Spending per gym is $1.5M, 19% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, the Price area would have about 5, against 4 on map listings.
How fast is the Price, UT area growing?
Population estimates put the Price area at 20,680 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 8,123 households. The median household income in the Price area is $58,377 a year, 28% below the U.S. median of $80,734. That rose 14.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Price area has no market score for gyms: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Price area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Price area
Screening a site or an acquisition in the Price area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Price area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.